On May 25, Adam Severson, Chief Marketing and Business Development Officer at Baker Donelson and Immediate Past President of the Legal Marketing Association, shared with the Capital Chapter his perspective on how to use marketing and business strategies to gain a greater market share of ...
At the LMA Annual Conference the association unveiled the LMA Body of Knowledge (BoK), a professional roadmap for legal marketing and business development professionals to use as a foundational resource of ideas, definitions and activities. The BoK defines the basic and advanced experience
Congratulations! Your lawyers created their LinkedIn and Twitter profiles and are ready to engage online. Now what? They are ready to consistently spend 10 minutes a day on social media to raise their profile, expand their network, showcase their knowledge and stay current on the news that effects
Congratulations! You are an associate at your dream firm, doing interesting work for industry-leading clients. Now all you have to do is keep your head down, bill your hours, and enjoy an industry-high associate salary while you climb the ranks to eventual rainmaker status – right?
Long gone are the days of only providing outstanding legal services and calling it a day. Nowadays, clients want (and expect) much more from their legal teams. So what are some ways you can show your clients how much you know about their business? Here are a few things you can start doing now: