Law firms are often late adopters of the latest trends in marketing, so it can be helpful to keep a pulse on what is going on in other professional services industries to stay on the cutting edge. These five B2B marketing strategy blogs provide a wealth of thought leadership across a broad
ALM Legal Intelligence has released a new survey of firms with 40 – 200 lawyers, presented by the LMA Capital Chapter and J. Johnson Executive Search, to continue exploring the challenges and opportunities of this growing market.
Debra Hare made her way to legal marketing after cutting her teeth in the Architecture, Engineering and Construction (AEC) vein of the professional services industry. As with many people’s best decisions, it was more accidental than it was calculated.
Content marketing, in its most simple explanation, brings to mind the saying “beating a dead horse.” You just share content until you run out of places to put it, right? Fortunately, there is a bit more to it than that.
Is your firm a one-stop shop, or specialty store? Do you offer the services of many, or the focus of one (or a few)? Maybe you could be a little bit of both. Figuring out how to position your company can be a daunting task - both options have their strengths and weaknesses.