As law firms embrace the digital age and invest in new technologies and platforms for communicating with clients and prospects, digital content marketing has become essential to any successful legal marketing department’s strategy.
It’s safe to say that technology is a crucial part of legal marketing – from business development to recruiting and retention, legal technology can be found at every level of the legal marketing industry.
The LMA - Bay Area Chapter has launched a monthly webinar series called "Tech Tuesday," which covers technology topics of interest to legal marketers. The webinars are based on the popular programming from the annual Legal Marketing Technology Conference,
Social media has evolved through the years to become a necessity in any legal marketing department’s arsenal. Our industry may have been slow to adapt to it at first (and some may still be kicking and screaming in an attempt to avoid using it),