“I have a dream job,” says LMA member Kelley Keener, Coordinator, Events and Community Relations at Ober Kaler. She leads the Firm’s events efforts in the way one would traditionally think--firm socials, retreats, client-facing functions, etc.
I entered the field of legal marketing a little more eleven years ago. It was my first day on the job when my boss said to me, “I need you to attend an event for me, and I need you to take really good notes.”
There it was. My first assignment, and my very first LMA program.
All of us are constantly called upon to speak in business and social situations, and a great deal can depend on how effective we are. It’s not just a formal speech or a panel presentation that can be so crucial; it can be a moment to speak up in a meeting or a surprise encounter with the boss.
Your attorneys are presented with speaking engagement and sponsorship opportunities. The question is, is every opportunity a worthwhile endeavor worth pursing? Speaking at and sponsoring events with no prospects is a waste of time and resources.