Marketing has grown increasingly expensive as digital marketing tools have emerged and evolved. Proving your value can be challenging as the partners need to see actual data to be convinced that a large investment in technology will produce results.
Our region continues to flourish with record-breaking membership numbers, innovative program offerings, and social events ripe with networking opportunities ... I can’t think of a prouder moment than applauding all that the Mid-Atlantic Region has accomplished so far this year.
As 2019 draws to a close, so too does my service as your Mid-Atlantic Region Newsletter Committee Chair and Editor. For me, and many others, LMA is a network of friends, supporters, mentors, sounding boards – and sometimes even the competition.
How does one develop a successful business development program? In the course of our efforts and experimentation, we’ve discovered that ... there are crucial takeaways that have worked and are still working for us, and around which you can begin to build your own program.