The Future Law Firm Leaders Shared Interest Group (SIG) serves in-house legal marketers with fewer than five years of in-house legal marketing experience by providing them with support, mentorship, peer networking opportunities, and relevant training.
Law firms have typically been slow out of the gates when it comes to innovative marketing - no one wants to be the first to try something new. Is it fear of failure? Fear of ridicule from peers? Fear of the unknown?
On March 11th, Adam Stock, Chief Marketing & Client Services Officer at Allen Matkins presented “The Technology Horizon: Essential Technologies for Law Firm Marketers” to the Legal Marketing Association Capital Chapter.