Senior Client Development Executive at DLA Piper, Kim Rennick leads a sales and business development team focused on key account acquisition and retention. On February 27, she spoke to LMA members and shared some valuable insights regarding the emergence of sales strategies
On March 26, 2014, the Capital Chapter received a pep talk from some seasoned coaches. Debra Hare, Director, Client Programs at Steptoe & Johnson LLP and Mary Kaczmarek, a former practicing attorney and current coach-consultant and President of Skillful Means Marketing LLC.
Preparing directory submissions can be an overwhelming and time-consuming task. There is help out there, however. In fact, providing assistance in preparing submissions has become nearly as big a business as publishing legal directories.
What are you looking for in the written submissions that can get firms ranked?
The Legal 500 recommends that firms include an overview of the practice group in the submission. This overview should be written as if it were a pitch document
How vital are the practice overviews? Some attorneys seem to spend more time on them than might be necessary.
This is a question that Chambers is frequently asked. The overview should focus on the unique aspects of the practice area and doesn’t require a significant amount of time.
