If you have or know children under the age of 12, chances are you are very familiar with Silly Bandz, Zhu Zhu Pets, and any other fad that captures the hearts of the tween and under set. Our house has not been immune to these (I often find Silly Bandz in the vacuum cleaner or in my dog's mouth!).
Even though it was a significant source of revenue for the firm, no one knew about Howrey's false advertising capabilities before 2010. The core group of attorneys who had experience in this field were spread throughout the firm's various U.S. offices and did not know about one other's work.
I hear it all the time from my attorneys "How can I be number one on Google?". They want to exploit the internet to market themselves. They want to be found online - they are interested in inbound marketing.
Inbound marketing is about interacting "many to many", focusing and promoting yourself