The voice of the client is the most important voice of all. Whether that voice is one of an internal client, as you support one of your attorneys’ needs on a business development initiative or marketing project, or if you are directly interfacing with the clients of your firm: we all must listen.
As the first and only solo marketer at your firm, you may be overwhelmed with the gargantuan tasks at hand – digital marketing, event planning, budgeting, and business development coaching, to name a few. The list is long, and it’s all on your plate at your table for one.
In this somewhat breathlessly written yet thoughtfully conceived book, motivational speaker and author, Rachel Hollis, tries to help women figure out what really matters to them in life and in work, and then take the right steps to achieve their goals.
Herb Thomas is Chief Marketing Officer of Whiteford, Taylor & Preston. He previously served as Chief Business Development & Marketing Officer of Dewey & LeBoeuf and Chief Administrative Officer of LeBoeuf, Lamb, Greene & MacRae.