Recently I stumbled across my senior year high school year book, and was quickly transported down memory lane-the friendships, the fun... the big bangs. The best part was reading my classmates' superlatives-a few simple words or phrases that seemed to encapsulate the year for each person so well.
For many legal marketers, 'tis the season ... for agonizing over what to give that good client, or that outstanding administrative assistant, or the mailroom worker who helped get that RFP out the door on time back in July.
You may have noticed a recent uptick in legal marketing recruiting. Hiring freezes are thawing, recruiters are calling, and law firms are strategically cherry-picking for both lawyers and staff. I asked Steve Nelson, Managing Principal of The McCormick Group (an executive search consultancy)