In 2018, led by President Debbie Leitner and supported by our 2018 LMA Mid-Atlantic Board of Directors, Program Directors, Inna Kolomiytsev and Jacqueline Madarang, and Local Group Programming Members-at-Large Jennifer Boehm and Gina Eliadis (Baltimore), Scott Pacheco (Capital), and Tiffany Norwood (The Virginias), our region created an educational calendar that focused on relevant, tangible ideas, case studies, and best practices that could be immediately implemented by attendees, and hosted networking events where lasting connections memories were made.

Our Shared Interest Groups (SIGs) Future Leaders co-chairs, Sarah Blanchard and Rachel Patterson; Senior Leaders Co-Chairs, Meggan Maromonte and Heather Reid; and Small Firm/Solo Marketer Chair, Diana Courson, continued to engage members with common interests who join together to network, educate and share best practices.

Thank you to our Region members and volunteers who contributed to our amazing programming and events this year. Let us take a moment to reflect on a few highlights from 2018:

• Navigating an Effective Pitch
• You Don’t Know What You Don’t Know: Legal Marketing Secrets
• MBA Skill – Negotiating and Vendor Relations
• Diversity & Inclusion 2.0
• LMA Annual Conference
• #LMA18 Highlights
• Big Ideas for Small Firm Marketers
• Unicorns No More – How Law Firm Sales Professionals are Game Changers in a Flat Market
• From the Attorney’s Perspective
• Moving from Art to Science: Incorporating Metrics to Drive Business Development & Marketing
• Decoding Legal Tech Tools
• LMA Mid-Atlantic Region Conference
• [Infographic] Attendee Summary at #LMAMidAtl 2018
• Keynote: A Conversation About Leadership, Collaboration and Teams
• Breaking the Bimodal: Developing a Long-Term Digital Strategy
• Data-Driven Decision Making for Content Marketing Success
• Law Firm Alchemy: Transforming Lawyers into Salespeople
• You Don't Just Buy Tech, You Live It
• Communicating in the Moment
• Leveraging Strategic Pricing

By Helena M. Lawrence; Marketing/Business Development; Orrick, Herrington & Sutcliffe LLP; for the Fourth Quarter 2018 LMA Mid-Atlantic Region Newsletter