President's Message: Perfecting the Pitch

Legal marketing professionals often take the lead on important firm and practice pitches, proposals and RFPs. It is not a quick and easy process. There is a significant amount of information and knowledge required to put together a well-crafted response.

You need the right team members, details about appropriate experience and matters, information on geographic reach, agreed fee arrangements and important diversity data. This information needs to be collected and summarized properly before the responding attorney reviews the document. Often times developing these responses can take days, if not weeks. As legal marketing professionals we always make sure to complete all due diligence ahead of deadline in order to provide a work product that is of the highest quality.

In this issue, you will gain some terrific insights about the pitching process, from how to analyze an opportunity to the role that key information plays in creating a compelling and persuasive message.

We often think about pitching in relation to clients, but the critical skills we gain as legal marketers should be extended to pitching our own ideas and our talents in our firms; these important skills can be applied to creating our own spheres of influence.

After reviewing the articles in this newsletter, you will gain some new ideas to add to your own career development, expanding the scope of how and for what you may decide to pitch. Don't discount your fellow marketers if you need a sounding board to talk through an idea or need an audience to rehearse your messaging. LMA is full of smart and savvy members who would be delighted to help out a fellow member.

If you missed any of our recent programs, you will find some excellent reviews highlighting key takeaways. Be sure to keep an eye on your calendar for some exciting upcoming events, including our inaugural Mid-Atlantic Regional Conference, scheduled for November 1. It’s not to be missed!

Debbie Leitner
2018 LMA Mid-Atlantic Region President

By Debbie Leitner, Senior Practice Manager, Katten Munchin Rosenman, for the Third Quarter 2018 LMA Mid-Atlantic Region Newsletter

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