President's Message: The Next Big Thing

It was wonderful to see so many Mid-Atlantic Region members at last month’s LMA Annual Conference in New Orleans, where we hosted the Region’s first networking reception to gather members from across our Local Groups in Baltimore, The Virginias and Washington, DC. The sessions were packed with great information, the speakers were engaging and everyone was talking about the Next Big Thing. It’s everywhere! Whether you work in small law, big law or for a service provider, it’s evident that the legal profession has been undergoing a fairly significant transition. You can’t avoid the headlines talking about the disruption the industry is and will continue to experience. Since the financial crisis of 2008, the client/law firm relationship has completely transformed. The one-to-one relationship is becoming increasingly rare. Clients are expanding their network of legal service providers, and it’s no longer just other law firms that are the competition. As a result, firms need to continuously reassess how to deliver unique and high value services to their clients. Clients are not only changing the methods by which they select their service providers, but also how they monitor and measure the work being done. Developing the right law firm strategy has far reaching implications for the marketing, business development and client service teams and their priorities. This quarter’s newsletter features insights and ideas on how to tackle developing appropriate strategies for your departments and firms. From how to align your strategy and your budgets, to the role that technology, PR and intelligence play into shaping a firm’s strategic plans, you are certain to find takeaways to put to use in your daily role.

Debbie Leitner
2018 LMA Mid-Atlantic Region President

By Debbie Leitner, Senior Practice Manager, Katten Munchin Rosenman, for the Second Quarter 2018 LMA Mid-Atlantic Region Newsletter

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