On May 21, the Capital Chapter received an invigorating and enlightening presentation on the state of digital and content marketing, and how to stand out in a sea of content. John Corey, founding partner at Greentarget, kicked the luncheon off with the results of the Greentarget, ALM Legal Intelligence and Zeughauser Group “2014 State of Digital & Content Marketing Survey,” which surveyed both corporate in-house counsel and senior law firm marketers. Following the survey presentation, John, along with Mary K. Young of the Zeughauser Group and consultant Christopher Collette, discussed how the survey can be applied to legal marketing teams. Below are program takeaways:
Did you miss the program but are eager to learn more? John Corey recorded a brief interview with Lee Pacchia (Mimesis Law) on his program The Business of Law, published on May 27, 2014. In this interview, John discusses the survey and its results, and what it all means for your firm.
By Kristin Maclay, Marketing & Business Development Manager, Paley Rothman for the May/June Issue of the Capital Ideas Newsletter