Social media has become a staple in law firms’ strategic branding efforts, but marketers struggle to justify a business case, especially with lawyers who are hesitant to use social media for business development.
Research shows us time and time again, that “our vibe affects our tribe.” In other words, if we are anxious or stressed, it negatively impacts the other members of our teams. A key way to manage that kind of stress and anxiety is through practicing mindfulness.
In Busting Silos: How to Turn the Concept of Cross-Selling into Practice, Jaime Sheldon and Julia Studdard (Director of Business Development and Senior Business Development Manager, respectively) of Akin Gump Strauss Hauer & Feld LLP presented a cross-selling case study.
Firms invest significantly in their lawyers. When lawyers move to another firm, go in-house or leave the legal industry it is important to leverage alumni relationships and develop opportunities that will increase firm revenue.