Whether you work in small law, big law or for a service provider, it’s evident that the legal profession has been undergoing a fairly significant transition. You can’t avoid the headlines talking about the disruption the industry is and will continue to experience.
Confronted with pressures to do more with less, law firm clients became smarter about reducing their legal spend and placing greater focus on demonstrable value than ever before. As a result, firms spent much of the last decade finding new ways to be responsive to clients' demands.
Big Ideas for Small Firm Marketers was a jam-packed PechaKucha-style session on day two of the LMA Annual Conference. This program delivered many ideas and practical takeaways in what felt like a whirlwind of a session.