Upcoming Events

February 20 (Wednesday), 12:00 to 2:00 pm
"Top Chef" Innovation in Websites

Burkey Belser, President and Creative Director, Greenfield/Belser
Deborah McMurray, CEO and Strategy Architect, Content Pilot LLC
Elonide Semmes, President, Right Hat, LLC

Location: Grand Hyatt, 1000 H Street, NW, Washington, DC, 20001

This interactive lunch program offers new ideas and competitive intelligence to drive web traffic. Three “top chef” presenters will hold a website bake-off with the aim to deliver a little innovation. Each “chef” will have 10 minutes to prepare a site. You will have 10 minutes to debate its merits. Then everyone votes for the new “Top Chef”.

For additional details or to register, click here.

March 4 (Monday), 12:00 to 2:00 pm
A Crisis Communications Practical Exercise

Rudy Burwell, President, Burwell Group
John Hellerman, Partner and Co-Founder, Hellerman Baretz Communications

Location: Rosenberg Martin Greenberg, LLP
25 South Charles Street, Baltimore
To register, contact: Jenna K. O'Connor, Baltimore City Group Leader

March 14 (Thursday), 12:00 to 1:00 pm
LMA Capital Chapter Future Leaders SIG Brownbag Series: Meet the Board
Location: BuckleySandler, 1250 24th Street NW, Suite 700 (Foggy Bottom Metro)

Meet the new 2013 LMA Capital Chapter Board and discover their personal insights
into legal marketing including the career paths that led to their current roles and
advice for legal marketers new to the field. Bring your brown-bag lunch and your questions!

R.S.V.P. to Sydni Williams by March 11, 2013
Space is limited.

March 27 (Wednesday), 12:00 to 2:00 pm
Legal Brain Logic: How Lawyers Hear (and Learn from) Marketers

Carol Schiro Greenwald, Ph.D., Consultant, MarketingPartners

Location: Grand Hyatt, 1000 H Street, NW, Washington, DC, 20001

Neuroscience tells us that 90% of our decisions are made in the unconscious, and the conscious/rational part usually just provides the executive rationalization. We also know that the written word accounts for only seven percent of what we learn and remember. How does this square with lawyers' belief in rationality, logic and words?  This presentation focuses on how we can improve our communications with our clients -- the lawyers -- and their clients by better understanding the way in which humans take in and process information. The talk highlights how the brain works and how we process information with a focus on some of the emotional connections that influence the different ways people listen and learn. By understanding how attorneys' think and how clients think about attorneys marketers are able to connect more successfully with people who have different perspectives.  Marketers will learn how to incorporate this knowledge into the way they present opportunities to attorneys, and how they coach attorneys to communicate with their clients and prospect for new clients. By incorporating this knowledge into everyday communications, marketing professionals can increase their own effectiveness in business situations.

Save the date and look for your email invite to come.

April 8-10 (Monday-Wednesday)
2013 LMA Annual Conference
Aria Resort, Las Vegas, Nevada
Contact: 1-877-562-7172

The most important event for LMA members and legal marketing peers. The features of the 2013 LMA Annual Conference include:

  • Pre-conference workshops that take a deep dive into specific topics of interest: law firm competitive intelligence and content marketing.
  • The continuation of pre-conference programs for specific and focused target audiences which include the following: marketers of particular levels, core competencies for our entry-level and junior marketers, solo/small marketing departments, and management and leadership skills for our directors and CMOs.
  • A keynote address on the future of law firms by David B. Wilkins, Vice-Dean from Harvard Law School and a member of the faculty for Harvard’s influential Executive Education Course “Leadership in Law Firms.”
  • A conference agenda addressing the predominant issues, challenges and opportunities that legal marketers face daily—pricing and profitability, strategic repositioning, business development best practices, and innovative approaches to marketing.

In today’s economy, no matter what your seniority, you have to justify the cost and time of attending industry events. In recognition of this, the LMA has created a Conference Rationale Guide to help you build the business case for your attendance at the 2013 LMA Annual Conference. This document offers clear instructions and a customizable letter that you can submit to your manager to help gain approval for attending the conference.

Click here to download the Conference Rationale Guide now.

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