Demonstrating and Evaluating Marketing ROI

Carpenters value the materials they work with. Once a cut is made, there's no turning back. So they take an extra moment before dropping the saw to ensure their resources are maximized.

The same logic applies to designing a campaign or engaging in a significant marketing spend.

How do you show you're using firm resources responsibly, making sound improvements over time and not running amok with the saw?

Come and join this session on marketing metrics with Susan Van Dyke. You will learn how to track your success, leverage from trends using simple analysis methods, show your partners what's working (and not working) and elevate your contribution to firm and practice group strategic planning with data that they might not have ever seen before.

Thursday, February 14, 2013
12:00 PM - 1:30 PM

Blake, Cassels & Graydon LLP
Suite 2600, Three Bentall Centre
595 Burrard Street


Member $50

Associate Member $60


Non Member $70

Above pricing is inclusive of all taxes. Payment can be made via PayPal through the online registration. Cash or cheques will be accepted at the registration table on the day of the event. Please make all cheques payable to LMA Vancouver.


Registration: Click here to register.

 Cancellation Policy:  Due to the financial commitments the LMA Vancouver must incur to provide our members with access to programming, we require 48 hours' notice for any cancellations or your cost will still need to be collected.  We trust you will understand and respect this policy. 

Thank you to our sponsor:

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