Here are some of the changes in the Chambers process that legal marketers need to be aware of this year.
Optional - Client Referees
In June, firms have the option to send up to 10 referees per submission in advance of the section's official submission deadline. Then firms can "top off" the remaining clients on their submission when it is due, bringing the total number up to 15 referees per submission. Clients will be contacted for the earliest submission for which they were referred.
When submitting clients early, firms must use the Chambers referee spreadsheet template. A separate spreadsheet must be submitted per section.
The benefit of this option is that clients will be contacted only once andChambers will become aware of all the practice areas to inquire about during the interview. "Saving" five referees for later allows firms to highlight new work or new lateral partners.
Note, Chambers will only contact 15 referees per submission; if firms submits more, Chambers will choose who to contact.
The new sections in Chambers 2013, some of which will be highly relevant to D.C.-area firms, are as follows:
- Nationwide Gaming & Licensing
- Nationwide Immigration
- Indiana Environment
- Massachusetts Banking & Finance: Public Finance
- Missouri Intellectual Property
- Texas Capital Markets
Here are some additional valuable tips in preparing a Chambers submission.
From Chambers' perspective, client interviews are more important than firm interviews. Accordingly, Chambers might be conducting fewer firm interviews this year. Not having a firm interview, in fact, does not impact your firm's rankings.
When interviews are granted, Chambers wants to talk to the lead in that submission practice, not the firm lead for that practice. During an interview Chambers wants no more than two people on the phone. From Chambers' perspective it is hard to know who is talking when there are too many people on the line.
References are very important to Chambers and your referees should be prepped for Chambers outreach. Provide referees who know your firm's lawyers, have time to talk, and will respond to Chambers call.
During the research period, firms can contact Chambers and find out how it is going. Chambers cannot share the specifics, but can give firms a sense of if their contacts are responding to Chambers' outreach.
To learn more about the specific sections of a Chambers submission click here.
By Helena M. Lawrence, Business Development Manager, Proskauer for the May/June 2012 Issue of the Capital Ideas Newsletter