I am sure you have all heard by now that one of the original "founders" of legal marketing, Jay Jaffe, passed away in late November (see Josh Peck's article in this issue for more about Jay). In addition to being one of the first legal marketers, Jay was the first legal marketer I ever met. My interactions with Jay - I interned for him in 1993 and then worked for him again in the mid-2000s - over the years helped me find a career that I am passionate about and I owe him much thanks. But Jay was not and will not be the only person I will one day have to thank for influencing and guiding me in my career. Most everyone else I will have met through LMA and in particular through my time serving on the Capital Chapter Board.
It has been a tremendous experience and honor serving as the LMA Capital Chapter President for the past 12 months. I'm proud of the many accomplishments we have had, which include:
- surpassing the 300 mark for active Chapter members
- hosting 8 in-person educational programs and 1 webinar
- launching an Ambassador Program to welcome first-timers at events
- migrating the Web site to a new platform
- hosting 5 networking/social events, including our first stand-alone Your Honor Award reception and our first "official" unofficial happy hour
- overhauling our use of social media to disseminate Chapter information (see our LinkedIn group page in particular)
I would like to extend a personal thanks to all of the board members, committee members, SIG and Roundtable members, and others who have given freely of their time to this volunteer organization. I am delighted to know I will serve with so many of you again next year, along with our new board members, under Marguerite Downey's leadership. Special thanks also to Sara Miller, Jean Katz, Sabrina McGowan, Raychiel Webb, Aileen Hinsch and Ed Lyons who will be leaving the board at the end of this year. And, a special thanks as well to Denise Dewling, subject of this issue's "Member Profile," who will be stepping down as the long-tenured Baltimore City group leader!
As Diana Kroner wrote in her final letter of 2010, "the Legal Marketing Association is about the people" and she couldn't be more right. I urge you all to take advantage of the opportunities LMA provides and find those people and form those relationships which will one day cause you to express thanks.
I look forward to seeing you all at the Holiday party on December 13. May you have a happy holiday season and a prosperous 2013.
2012 LMA Capital Chapter President
By Ezra Crawford, Director of Marketing at BuckleySandler LLP for the November/December 2012 Issue of the Capital Ideas Newsletter