Reputation Matters | Public Relations and Media Relations in the Legal Industry
Showcasing legal expertise through consistent public relations (PR) is a powerful business development tool that brings with it visibility and credibility for lawyers and the firm. However, showcasing or "selling" the firm or lawyers' expertise to the media needs to be a carefully managed process.
How effectively are your legal marketing/communication departments utilizing PR as part of their overall strategy to build your firm’s reputation and business? How effective is your firm at building relationships with the media to become a “go to” information resource? How widely used is your firm’s PR/Media policy?
This session will focus on the best practices of PR and Media Relations to provide ideas about how to become an effective PR communicator for your firm.
Gail J. Cohen, Editorial Director | Law Times/Canadian Lawyer
Sandra Rubin, Principal | Rubin Media Matters
Tiffany Schier, Director, Corporate Communications | McCarthy Tetrault
Peter Zvanitajs, Senior Public Relations Advisor | Norton Rose
Wednesday, November 14th, 2012
WeirFoulds LLP, 4100 - 66 Wellington Street West P.O. Box 35,
12:00 p.m.–12:30 p.m | Registration & BYOL
12:30 p.m.–1:30 p.m. | Seminar Program
Special Thanks to our Sponsor: Canadian Lawyer
**Please note, this is a complimentary event for LMA members and non-members***