LMA Toronto Chapter LMA In Focus Lunch | November 14th

Reputation Matters | Public Relations and Media Relations in the Legal Industry

Showcasing legal expertise through consistent public relations (PR) is a powerful business development tool that brings with it visibility and credibility for lawyers and the firm. However, showcasing or "selling" the firm or lawyers' expertise to the media needs to be a carefully managed process.

How effectively are your legal marketing/communication departments utilizing PR as part of their overall strategy to build your firm’s reputation and business? How effective is your firm at building relationships with the media to become a “go to” information resource? How widely used is your firm’s PR/Media policy?

This session will focus on the best practices of PR and Media Relations to provide ideas about how to become an effective PR communicator for your firm. 

Speakers:

Gail J. Cohen, Editorial Director | Law Times/Canadian Lawyer 

Sandra Rubin, Principal | Rubin Media Matters

Tiffany Schier, Director, Corporate Communications | McCarthy Tetrault 

Peter Zvanitajs, Senior Public Relations Advisor | Norton Rose

 

Wednesday, November 14th, 2012

WeirFoulds LLP, 4100 - 66 Wellington Street West P.O. Box 35,
Toronto-Dominion Centre

12:00 p.m.–12:30 p.m | Registration & BYOL 

12:30 p.m.–1:30 p.m. | Seminar Program

 

Special Thanks to our Sponsor: Canadian Lawyer

Canadian_Lawyer_logo.jpg

 

 

 

**Please note, this is a complimentary event for LMA members and non-members***

 

Click Here to Register Today!

 

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