Trends in Content Strategies

Law firms are increasingly turning to content marketing to build their brands with prospective and existing customers.  Legal content marketing involves developing high-quality, relevant, and publicly accessible legal information for core practice areas.  This content is typically distributed via online tools, including firm websites, blogs, social media platforms, and web-video placements.  Law firms have a very difficult time producing content due to complexity, time constraints, and attribution requirements.

In this seminar, Doug Jasinski, founder and Principal of Skunkworks, will address trends in content marketing, strategies currently being pursued by law firms, and their recommendations for how law firms can develop their own content strategies.

Where:
Law Courts Inn
4th Floor - 800 Smithe Street

When:
Thursday September 13, 2012
12:00 pm - 1:30 pm

Cost:
LMA Members $35.00
BCLMA Members $35.00
Non-Members: $45.00

Registration: Information to be provided closer to the event date.

Cancellation Policy:  Due to the financial commitments the LMA Vancouver must incur to provide our members with access to programming, we require 48 hours' notice for any cancellations or your cost will still need to be collected.  We trust you will understand and respect this policy.

 

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