September Event: Lateral Integration: The Marriage of Recruiting, Marketing & Business Development

Program Title: Lateral Integration: The Marriage of Recruiting, Marketing & BD

Date: 9/17/2015 

Time: 12:00 - 1:30 p.m. Cost (Members): Complimentary - $25 at the door |   (Non members):  $25 with pre-registration - $40 at the door


Reed Smith | 1717 Arch St., #3100 | Philadelphia, PA


Program Information:

Law firm mergers and expansions are happening faster and more frequently than ever. From practice group acquisitions to opening new offices to large-scale mergers, law firm marketers are increasingly faced with promoting and integrating new additions into the fold. The issues are myriad – cross-practice introduction, client analysis, continued engagement after “the honeymoon.”

Hear from both the recruiting and marketing sides at two different firms as they share lessons learned and collaboration success stories from their experiences. And learn how firms across the country are approaching lateral integration from a consultant working with firms nationally.


Michelle M. Maier
Director of Communications, Fox Rothschild LLP

Panel Participants:

Cathyann Bixby
Director of Lateral Growth & Integration, Ballard Spahr

Jocelyn Brumbaugh
Consultant at The Brumbaugh Group and founder of Legal PR Chicago

Lindsey Gilmour
Business Development Manager, Morgan Lewis

Despina Kartson
Chief Business Development & Marketing Officer, Morgan Lewis

Amy Shepherd
Director of Marketing & Business Development, Ballard Spahr

Event Sponsor:

jaffe pr.png

Jaffe is a complete Public Relations resource, devoted primarily to law firms, legal associations and vendors to the legal market. Legal Brand Journalism™, including media relations and content development, is at the heart of our work for clients. Around this core are in-house specialists providing reputation consulting, content writing and development, creative services from branding to websites, and search engine optimization. Integrated teams fully support clients in growing and managing their public reputations and attracting new business opportunities. Beyond this are other valued resources unique in the industry, including WritersForLawyers™ to provide all forms of content, LexSpeak™ to identify and support speaking engagements, and RankingsForLawyers™ to navigate and capitalize on numerous survey and ranking possibilities.

They represent many law firms of all sizes -- from those mid-size firms, those within the AmLaw 200 to regional boutique firms, as well as other professional services firms. They have expertise and experience not only in the legal market, but also within nearly every industry and specialty that these firms practice. They also represent legal-related organizations, including industry directories, legal associations and organizations focusing on alternative dispute resolution.

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