Capital Ideas Newsletter-May/June 2015

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Capital Ideas Newsletter

May/June 2015

The Capital Ideas Newsletter is hosted on the LMA website, which makes individual articles available for you to read anytime. You'll be able to navigate to all of the newsletter content from there.

PRESIDENT’S PODIUM
Is The Grass Really All That Green?
By: Laurie Paul, Senior Business Development Manager, Steptoe & Johnson LLP

GETTING AHEAD 
Request for Proposals Response Best Practices
By: Helena Lawrence

BIG IDEAS
Brand Differentiation – Positioning Your Firm as Boutique versus Full-Service
By: Kristin Maclay Brunett, Marketing and Business Development Manager, Paley Rothman

TRENDS
The Circle of News: Content Marketing to Maximize Your Exposure
By: Ashley Stockwell, Communications Coordinator, BuckleySandler LLP

MEMBER PROFILE
Debra Hare, Director of Client Programs at Steptoe & Johnson LLP
By: Michelle McWhinney, Founder, Navigate Recruiting, LLC

HOT LINKS
B2B Marketing Blogs to Keep You on the Cutting Edge
By: Emily Flowers, Manager of Content Marketing and Communications, McDermott Will & Emery

BOOK REVIEW
Professional Services Marketing Handbook
By: Jonathan Groner, PR Specialist and Freelance Writer

SPONSORED ARTICLE
Why You Are Going To Need a Facebook Strategy
By: John Hellerman, partner and co-founder, Hellerman Baretz Communications  

LMA NEWS AND PROGRAM REVIEWS
Selling Professional Services: Marketing Leaders Discuss Competitive Advantages
By: Whitney Krebs, Senior Business Development Coordinator, Epstein Becker & Green, P.C.

Best Practices for Partner, Practice Group and Office Retreats
By: Helena Lawrence

Fighting Hunger in the D.C. Region
By: Emily Flowers, Manager of Content Marketing and Communications, McDermott Will & Emery

New ALM Survey of Small- to Mid-Sized Firms Now Available to Capital Chapter Members
By: Corey Garver, Client Development Manager, Shulman, Rogers, Gandal, Pordy & Ecker, P.A.

BALTIMORE CITY GROUP
BCG Summer Social
By: Jenna Schiappacasse, Director of Marketing, Rosenberg Martin Greenberg, LLP

FUTURE LEADERS SIG
Future Leaders SIG Program Review: PR Meets Content Marketing
By: Ashley Briggs, Business Development Coordinator, Arent Fox LLP 

UPCOMING EVENTS
LMA Capital Chapter Summer Social
The Occidental (1475 Pennsylvania Ave., NW)
Thursday, July 23, 6- 8 pm
Click here for details!
To see a list of all of the Chapter's upcoming events, click here.

SPONSOR SPOTLIGHT
Thank you to our May/June Sponsors Gittings Photography and Hellerman Baretz Communications who help make the Capital Chapter activity possible. 


GET CONNECTED

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COMMUNICATIONS COMMITTEE
CAPITAL CHAPTER WEBSITE
CAPITAL CHAPTER BOARD OF DIRECTORS
LMA INTERNATIONAL WEBSITE

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