Law firms are often late adopters of the latest trends in marketing, so it can be helpful to keep a pulse on what is going on in other professional services industries to stay on the cutting edge. These five B2B marketing strategy blogs provide a wealth of thought leadership across a broad cross-section of marketing topics, to help you stay current on emerging B2B marketing trends and tactics.
Updated daily, B2B Marketing is a great, comprehensive site for B2B marketing news and blog post on a variety of topics including direct marketing, business development, CRM marketing, and mobile marketing, among others. Recent blog posts include: Win Over Decision Makers With Smart Native Advertising, Getting the Most From Email Marketing, and Marketing Database Management: Precision Drives Sales.
Produced by UK-based B2B marketing agency Velocity Partners, this B2B content marketing blog gives readers “a joyride through the mean streets of B2B.” Blog post topics extend well beyond content marketing to design, lead generation, media relations, and demand generation. Recent posts include: Crap: The Single Biggest Threat to B2B Content Marketing, 14 Ways to Present Content Visually, and Why is ‘Customer Centricity’ a Cursed Message.
Modern Marketing Blog
Oracles’ Modern Marketing Blog is focused toward larger B2B businesses and is a great resource for marketers who are interested in leveraging technology to create meaningful and quantifiable client relationships. Recent blog posts include: An Overlooked Email Deliverability Metric, The H.E.L.P. Method For Writing Business Content, and Using Push Marketing to Create a Cross-Channel Orchestrated Mobile Marketing Experience.
B2B Marketing Insider
Published by Michael Brenner, Head of Strategy at NewsCred, this blog focuses on global marketing strategies and emerging trends that drive sales, leads, and customer loyalty. Recent blog posts include: 7 Ways To Get Customers To Love Your Brand, What Marketing Can Learn From IT About Content, and The Importance Of Market Intelligence For CMOs.
The Convince and Convert Blog
The Convince & Convert Blog, produced by digital marketing consulting firm Convince & Convert, shares content ranging from SEO to writing tips that is directly relevant to B2B businesses. Recent blog posts include: 5-Day Game Plan for Improving Your Local SEO, 3 Inspirational Social Media Campaigns to Empower Women, and 6 Surprising B2B Facebook Marketing Case Studies.
By Emily Flowers, Manager of Content Marketing and Communications for McDermott Will & Emery, for the May/June 2015 issue of the Capital Ideas Newsletter.