Don't Miss Today's Competitive Intelligence SIG Webinar

How to Analyze Metrics to Enhance Your Firm's Business Development Efforts

Sponsored by the Competitive Intelligence SIG

Monday, June 29, 2015
1:00 p.m. - 2:00 p.m. CST

Analyzing metrics can serve an essential role to marketing and business development efforts at law firms. Legal marketers and business developers are in a position to drive data initiatives and engage with law firm leadership at a strategic level.

The panel will discuss:

  • Techniques and tools for analyzing metrics
  • Identifying which metrics to track
  • Best uses of metrics within a law firm
  • How metrics can improve decision making processes

Featured Speakers: Matthew Olsen, Head of Business Development, Hunton & Williams LLP; Luke Ferrandino, Director of Business Development, Paul, Weiss, Rifkind, Wharton & Garrison LLP

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