LMA International
How to Analyze Metrics to Enhance Your Firm's Business Development Efforts
Sponsored by the Competitive Intelligence SIG
Monday, June 29, 2015
1:00 p.m. - 2:00 p.m. CST
Analyzing metrics can serve an essential role to marketing and business development efforts at law firms. Legal marketers and business developers are in a position to drive data initiatives and engage with law firm leadership at a strategic level.
The panel will discuss:
- Techniques and tools for analyzing metrics
- Identifying which metrics to track
- Best uses of metrics within a law firm
- How metrics can improve decision making processes
Featured Speakers: Matthew Olsen, Head of Business Development, Hunton & Williams LLP; Luke Ferrandino, Director of Business Development, Paul, Weiss, Rifkind, Wharton & Garrison LLP
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