Webinar: How to Analyze Metrics to Enhance Your Firm’s Business Development Efforts

How to Analyze Metrics to Enhance Your Firm's Business Development Efforts

Sponsored by the Competitive Intelligence SIG

Monday, June 29, 2015
1:00 p.m. - 2:00 p.m. CST

Analyzing metrics can serve an essential role to marketing and business development efforts at law firms. Legal marketers and business developers are in a position to drive data initiatives and engage with law firm leadership at a strategic level.

The panel will discuss:

  • Techniques and tools for analyzing metrics
  • Identifying which metrics to track
  • Best uses of metrics within a law firm
  • How metrics can improve decision making processes

Featured Speakers: Matthew Olsen, Head of Business Development, Hunton & Williams LLP; Luke Ferrandino, Director of Business Development, Paul, Weiss, Rifkind, Wharton & Garrison LLP

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