There is a good reason to believe that law firm websites will experience an explosion of innovation over the next five years.
Robert Algeri, co-founder of Great Jakes Marketing Company, will examine the rapidly changing legal marketplace - and predict how law firm websites will adapt to this new business landscape. He will address innovation in a variety of areas, including metrics, usability and web-marketing strategy.
Robert will be joined by two LMA Virginias members who will weigh in on Robert's predictions and offer insight from the law firm perspective. Additionally, they will be asked to share their thoughts on how firms could leverage website innovations to accomplish their marketing goals. Specific topics that the panel will examine include:
• The Death of the Practice Area
• Advanced Visitor Tracking• Websites Become "Software"
• The Disappearing Homepage
• Enhanced Attorney Bios
The presentation is intended to provide legal marketers insight that will help them the next time they redesign their firm's website.
Robert AlgeriGreat Jakes Robert is a co-founder of Great Jakes, a marketing firm that developes "smarter websites for law firms." In 2010, his firm undertook a yearlong project to entirely rethink the law firm website. The result was a new approach to law firm websites - and a new paradigm for lawyer bios called "attorney microsites."
Robert is a frequent writer and speaker on issues relating to legal marketing. His work appeared in a variety of industry publications such as LMA's Strategies Magazine, Marketing the Law Firm, and the National Journal. He has also been a featured speaker at recent LMA chapter events in New York, Los Angeles, Boston, San Francisco, Arizona and St. Louis and at the International LMA Conference in Las Vegas.
Robert is an active member of the legal marketing community, having held numerous board and committee positions in the LMA. Most recently, he served as co-chair of the LMA International Technology committee and recently had the honor of being a judge for the 2015 Your Honor Awards.
To read more about Robert and his firm's unique approach to law firm websites, please visit his company's blog: www.greatjakes.com/blog.
When and Where
Date: Wednesday, March 18th, 2015
Time: 12:00 PM to 1:30 PM
2100 East Cary Street
Richmond, VA 23223
Program Sponsor: Jaffe
Learn more about our March program sponsor here.
LMA Virginias Members: Free (with 48 hours advance registration)