On The 11th Day of Social Media, Your SIG Leaders Gave To You, 11 Social Media Statistics
Happy Monday! I can’t believe we are nearing the end of our 2014 12 Days. I know my co-SIG leaders and I have thoroughly enjoyed sharing these tips with you and hope you have enjoyed them too! Now, on with the stats:
- Instagram has more users than Twitter now. According to MediaBistro, Instagram announced that it has 300 million active users. In Twitter’s last quarterly earnings report, it reported 284 million active users. Instagram users now share 70 million photos and videos every day while Twitter sees more than one billion tweets every 2-3 days.
- Real Business Rescue reports that LinkedIn is the top social network for B2B marketing. 83% of marketers say they prefer to use LinkedIn for distributing B2B content.
- There are more lurkers on Twitter! According to Rocket Post, only about half of the people who log in to Twitter once a month are actually taking the time to tweet.
- Sad statistic: 40% of people spend more time socializing on social media than they do face-to-face. Remember social media is good for a lot of things, but nothing beats IRL meetings. Make sure your attorneys are getting out from behind the desk.
- Jeff Bullas reports that there are now over 1 billion Google+ accounts, and that figure is growing 33% per year.
- Newscred reports that 75% of smartphone owners watch videos on their phones; 26% at least once per day.
- The Digital Marketing Journal reports that 50% of millennials use their smartphones to research products or services while shopping, and 41% have made purchases using their phones.
- Email still matters. 64% of people say they only open an email because of the subject line.
- 71% of online adults use Facebook; 63% of Facebook users visit daily; and, 40% visit multiple times per day.
- While 85% of B2B buyers believe companies should present information via social networks, only 20% of CMOs leverage social networks to engage with customers.
- Articles with images get 94% more views than those without.
Why do all these matter? As a marketer, you need to make sure your law firms and lawyers are visible online - in the places your target audience visits - and that they produce content in a way that will compel readers to open, read, digest, and share it. Is your firm’s website, blog and other digital media mobile friendly? Always remember, be strategic and have a plan to move forward with your social media marketing so you can make the best use of your time and investments.
Happy Holidays from your Social Media SIG Leaders:
Lance Godard, Fisher & Phillips
Lindsay Griffiths, International Lawyers Network
Gail Lamarche, Henderson Franklin Starnes & Holt
Nancy Myrland, Myrland Marketing & Social Media
Laura Toledo, Nilan Johnson Lewis
If you missed any of our previous 2014 Days of Social Media, here they are!