On The 3rd Day of Social Media: 3 Leading LinkedIn Groups To Join...

The LMA Social Media SIG's 12 Days of Social Media

On The 3rd Day of Social Media, Your SIG Leaders Gave To You....

3 Leading LinkedIn Groups To Join!!

Welcome to the 3rd Day of Social Media!!

Today, my 3 gifts I bring to you are split into 3 sections…imagine that!

Today is all about LinkedIn, the leading social media tool for lawyers and businesspeople. It didn’t take long for me to volunteer for this day as I talk about it a lot on a daily basis, but what was even more fulfilling about putting together today’s post for you is that some of you helped…thanks!

Here are my 3 gifts in 3 sections:

  1. 3 Leading LinkedIn Groups To Join
  2. 3 Leading Legal Marketers' Opinions About Their Favorite LinkedIn Groups
  3. 3 Logical Recommendations About What To Do To Maximize LinkedIn Groups

Let’s get started, shall we?!

3 LEADING LINKEDIN GROUPS FOR YOU TO JOIN

  1. I think it goes without saying (although I will) that our very own LMA International LinkedIn group is a group we should all be a member of. In case you missed it, LMA has combined the LMA Annual Conference group and the LMA International group into one nice big group for us. Please take a moment and join it by clicking here, and taking 3 seconds to type hello, where you work and what you do.        
  2. The 2nd Leading LinkedIn group we recommend you join is Legal Blogging, owned and managed by Kevin O’Keefe and his wonderful team over at LexBlog. It is a large community devoted to the topic, and can be a place to gather, learn and curate.
  3. The 3rd Leading LinkedIn group we recommend you join is the LMA Social Media SIG private group. It is managed and moderated by your LMA Social Media SIG Co-Chairs, and is for members of LMA only. Come on over and:

a) Join it by clicking here,

b) Introduce yourself, and 

c) Let us know what your one or two questions, trends, predictions or words of advice are for your fellow members.

3 LEADING LEGAL MARKETERS’ OPINIONS ABOUT LINKEDIN GROUPS

  1. John Byrne, the President of Glencoe Media Group Inc, suggested that the ALA LinkedIn group is “moderated well and not full of spammy, self-promoting posts,” and “Legal Blogging, where Kevin and his regulars tend to always keep things interesting.”
  2. Jessica Dobias, Legal Marketing Coordinator for Bickerstaff Heath Delgado Acosta LLP, said that her “experience has been that the closed groups (meaning those not open to the public) are the best groups on LinkedIn. They tend to have greater participation among the group members and are more selective in who they allow to join the groups.”
  3. Adrian Lurssen, Co-founder of JD Supra, shared “I like the ‘Content Strategy for Law Firms’ group---started by Molly Porter way back when.” He said it has been “a source of good conversations, good reads… It is definitely not what most groups are these days: all noise, no signal.”
  4. Bonus: Jacqueline Madarang, Digital Marketing Technology Manager at Bradley Arant Boult Cummings LLP, agreed with Adrian, saying “I would echo what Adrian said about the Content Strategy LI group. I’d like to add Marketing Technology Legal Forum, which is another private group moderated by Cynthia MCCullough from Dickstein. No spam posts and we have monthly calls with members to discuss various topics we deal with in our job functions such as CRM, Social Media, Blogging, Email Marketing.” It is for in-house marketers only.

3 LOGICAL RECOMMENDATIONS ABOUT WHAT TO DO TO MAXIMIZE LINKEDIN GROUPS

There is a great deal of skepticism about LinkedIn groups by some legal marketers out there who observe that many groups are spammy, aren’t moderated, and offer too much self-serving commentary. I spend a lot of time studying LinkedIn, belonging to just under 50 groups (I know), which is the max, and can confirm those observations are shared by many outside of the legal space as well.

Adrian Dayton of ClearView Social, Inc, asked if his contribution to my discussion of favorite groups could be “no group because LinkedIn groups are 98% ghost towns,” saying they are “LinkedIn’s version of Google+.”

Ann Lee Gibson of Ann Lee Gibson Consulting, shared that she agreed with Adrian, saying that “those posts I do see are spammy, me, me, me or just plain weird.”

Kevin O’Keefe of LexBlog shared that “the problem comes with people just firing content into the group to get attention. Most of the content is not theirs so it feels like spam. I moderate it out to make it work for everyone.” After further questioning Kevin about the practice of sharing others content, which I think can be a very good practice as it is not necessarily self-serving, Kevin clarified his thought, saying “I like people sharing others’ content in the group if the people sharing actually participate in the group.” What Kevin doesn’t care for is those who appear to be pushing content out to several sites and groups, never being present to discuss that content, and not engaging with others. I agree.

Given all of that, I think LinkedIn groups have merit.

Let’s look at 3 recommendations for how to clean them up a bit to make them worthwhile to members:

  1. Manage and moderate your groups consistently. Invite people you know who are good social citizens to become a member of your group. Seed the group with discussions of relevant topics, even if you have to ask others to join you in posting. As Molly Porter cheerfully pointed out, “It’s as much work as a blog.” She’s right, so invite others to be Co-Admins if you need to.
  2. If you are a member, watch out for the spammy posts. IF the group allows you to share any of your own content, which can definitely add value to the group if it is educational or informative, then make sure you have a regular presence, commenting on what others are talking about, and be helpful more often than you are promotional. If you are, then members will welcome an occasional blog post or event that you have coming up because they will come to know, like and trust you.
  3. Join a few groups that are outside the legal profession. We become more valuable when we broaden our horizons, staying in touch with what the rest of the world is doing. By doing so, we find out what practices we are using that are wise, what might need to be changed, what is on the horizon, and what we might need to inform our internal and external clients about that will help them do what they do better.

Thanks so much for spending some time with me today talking about all kinds of 3s on this 3rd Day of Social Media! Also, a huge thanks to those of you who took the time to contribute to this discussion. You made it much more meaningful by adding your thoughts….kind of like LinkedIn groups, right?! 

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Please feel free to share the 12 Days of Social Media, as well as our Community Page, with all of your friends and colleagues! The more the merrier, right?!

(Our Community Page can always be found under the Members tab, Shared Interest Groups, once you log on to the LMA website.)

Happy December....Happy 12 Days of Social Media....and Happy Holidays! 

Keep Your Loved Ones Close!

Affectionately signed by....

Lance Godard, Fisher & Phillips

Lindsay Griffiths, International Lawyers Network

Gail Lamarche, Henderson Franklin Starnes & Holt

Nancy Myrland, Myrland Marketing & Social Media

Laura Toledo, Nilan Johnson Lewis

>>>Read more on the Social Media SIG Community page!

>>>Join the Social Media SIG (you know you want to!)

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Revisit the 12 Days of Social Media!

On the 1st Day of Social Media, My SIG Leaders Gave to Me...a Prediction for 2015

On the 2nd Day of Social Media, My SIG Leaders Gave to me...2 Legal Marketing Conferences to Check Out


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