From Oct. 7-8, 2014, the 2015 chapter presidents joined the international board and several LMA committee co-chairs for our annual LMA Leaders Conference. This gathering is an opportunity for the LMA leadership to come together and prepare for the upcoming year. Attendees learned about LMA and our management partners, SmithBucklin and ACI, as well as their role for 2015 and LMA’s strategic plan.
Throughout the conference, everyone learned a little more about each other, gained professional skills and exchanged ideas. Alycia Sutor, partner at Akina, presented to the group on using the StrengthsFinder tool to learn more about yourself, and to build a more well-rounded team. The team from Business Improv also brought its experiential learning techniques to teach attendees improvisational techniques to apply in their leadership and management roles.
New this year, LMA hosted substantive learning via webinars before the in-person conference. Sally Schmidt, president of Schmidt Marketing and LMA’s first president, joined Betsi Roach, LMA executive director, to talk about the past 30 years of legal marketing and the early days of LMA (or NALFMA, as it was then named). Betsi then spoke about LMA’s business model and strategic plan. Betsi also presented a second webinar that covered the Duty of Care, Duty of Loyalty and Duty of Obediance. These fiduciary duties of directors are key points in the education of the legal responsibilities of being a director and ensure sound organizational governance practices.
The Board also held its Fall Meeting during the two days prior to the Leaders Conference,and they spent considerable time reviewing our strategic plan to hone our 2015 priorities. As you’ll see in future communications, the Board prioritized the following for 2015:
Be the leading provider of legal marketing learning and networking opportunities.
- Review the delivery of education and achieve positive revenue generation for all education offerings.
- Confirm viability of existing systems/business tools
- Assess and organize products
- Evaluate and re-launch core competencies
- Transition Education Committee to Education Advisory Council
Provide effective infrastructure, including staff, technology, resources and governance.
- Continue to offer staffing support as in 2014. Add additional efforts for overall staffing support per OneLMA conversations and desire for additional efforts for content marketing, strategic marketing and enhanced marketing support overall.
We look forward to a full, exciting 2015 and will keep all members apprised of LMA's continued efforts to provide products and services for our community, ensuring LMA remains relevant to your professional growth and development.