Program Title: Business Development Training for Lawyers – Planning, Executing, and Measuring Success
Time : 2-1:30pm - Registration begins at noon; Speaker begins at 12:20
Cost (Members): Complimentary (Non members): $25
Three Logan Square – 1717 Arch Street
Philadelphia, PA 19103
Sponsored By: Sandler Training – The Training Resource Group
Many legal marketers and law firm professionals are called upon to help younger lawyers learn how to procure new business and teach more senior lawyers how to sharpen their business development skills. Whether aiming to build an internal business development training program or seeking support from coaching professionals, September’s program will shed light on this often challenging space.
We will hear from two highly credentialed business development strategists and coaching professionals, Chuck Polin and Kimberly Rice, on the basic principles and best practices that they employ to train attorneys in law firm business development. For attorneys with limited time and less inclination, it’s critical to concentrate training on marketing strategies that are actionable and have measurable results.
Hear how Chuck and Kimberly have worked with various law firms to establish appropriate educational priorities, engage attorneys in training sessions, teach practical marketing tools and techniques that lead to results, and ultimately motivate attorneys to market.
And, learn how they’ve each insured their teachings translate into action post-training through coaching and follow-up.
We hope for a very interactive program, so bring your questions.
Chuck Polin, President, Sandler Training - The Training Resource Group
Chuck Polin has over 40 years of business development, management and corporate executive training and coaching experience. Chuck provides consulting, seminar and corporate in-house training, and on-going reinforcement coaching to growing professional service firms seeking an increase in new clients, profits and productivity. Chuck has customized a client development process specifically for attorneys, which focuses on generating new files, cross-selling, targeting new clients, and building a strong referral system. The program teaches professionals how to work smart, and increase business by focusing just 2-3 hours per week on business development. Chuck and his partner Evan Polin recently had a book published called: Selling Professional Services the Sandler Way Or: “Nobody Ever Told Me I’d Have to Sell!” which can be found on Amazon.com.
Kimberly Rick, President and Chief Strategist, KLA Marketing Associates
As President and Chief Strategist of KLA Marketing Associates, Kimberly Rice provides strategic advisory services to forward thinking law firms and lawyers seeking to strengthen existing client relationships and attract new client and business opportunities. Bringing 25 years of experience as a professional services marketer, strategist, project manager, and entrepreneur to bear on behalf of her clients, Kimberly is nationally recognized as one of the top leaders in law firm business development strategy. She collaborates with law firms of all sizes to guide them in building, growing, and sustaining a healthy client base and educates them on how to exceed clients’ expectations and increase revenue. Working alongside law firms and their legal marketers, Kimberly and her team design customized training programs which provide practical solutions for lawyers’ most challenging business development and growth issues. Kimberly also facilitates post-training coaching programs which address individual challenges and help attorneys effectively navigate business development obstacles. Prior to stepping out of ‘corporate’ life and into the shoes of an entrepreneur, Kimberly served on and for senior management teams for nearly 20 years with three corporate law firms in the metro Philadelphia area where she designed and led strategic marketing programs.