Looking For the Key to the Proverbial City? Communication…Communicating with Attorneys About Marketing Activities
Do you ever get the feeling that the lawyers in your firm don’t know exactly what you do? As marketers in a law firm, sometimes our role is obvious to the attorneys we support, and other times it is less clear. While your face may be front and center during event planning or rankings season, there are many times throughout the year that you are busy plugging away at the behind-the-scenes work. To those who don’t know what goes into a year’s worth of marketing activities, it can seem like you have endless “free time.” During those periods, you have probably felt the frustration of colleagues anxious for you to finish ongoing projects. Here are some things to keep in mind throughout the year:
Remember this quote from George Bernard Shaw, “The single biggest problem in communication is the illusion that it has taken place.” Offer the updates without being asked, and you are likely to avoid some major misconceptions.