Capital Ideas Newsletter-May/June 2014


May/June 2014


Get Involved! 
By: Corey Garver, Client Development Manager at Shulman, Rogers, Gandal, Pordy & Ecker, P.A. 
I entered the field of legal marketing a little more eleven years ago. It was my first day on the job when my boss said to me, “I need you to attend an event for me, and I need you to take really good notes.”

There it was. My first assignment, and my very first LMA program. As I arrived, I found that there were barely any seats available in the crowded hotel ballroom. The place was absolutely packed, which I knew was a good sign, considering I arrived very early. Read more...

Three Trends for Optimizing the Impact of Your Event
By: Whitney Krebs, Business Development & Marketing Coordinator, FaegreBD Consulting

In our capacity as event planners, we legal marketing professionals are always looking for ways to better connect with our attendees and ensure they receive value from a conference or other event. Such connections ensure that attendees have a positive impression of the event (and by association our brand) and create avenues for business development. Read More...

Evaluating Speaking Engagements and Sponsorship Opportunities

By: Helena Lawrence, Business Development Manager, Proskauer

Your attorneys are presented with speaking engagements and sponsorship opportunities. The question is, is every opportunity a worthwhile endeavor? Read more...

Going to an Event? 5 Tips for making it a Business Development Destination

By: Aileen Hinsch, Knapp Marketing

When an attorney is selected to speak at an event, the marketing department goes into action to make sure they are prepared. Are there any leftover tchotchkes in the marketing closet or should we order new ones? Can we get an attendee list? Will we be able to distribute the presentation and related materials afterwards? Read more...

Book Review: Pitch Perfect: How to Say It Right the First Time Every Time

By: Jonathan Groner, PR consultant and freelance writer 

All of us are constantly called upon to speak in business and social situations, and a great deal can depend on how effective we are. It’s not just a formal speech or a panel presentation that can be so crucial; it can be a moment to speak up in a meeting or a surprise encounter with the boss. Read more...

Kelley Keener, Coordinator, Events and Community Relations at Ober Kaler

By: Michele McWhinney, Founder at Navigate Recruiting, LLC

“I have a dream job,” says LMA member Kelley Keener, Coordinator, Events and Community Relations at Ober Kaler. She leads the Firm’s events efforts in the way one would traditionally think­--firm socials, retreats, client-facing functions, etc. Read more...

Law Firm Retreats

By: Ellen Katkin, Director of Marketing, Gilbert LLP

It’s that time of year again…time to start planning the law firm retreat. Valuable for both large and small firms, law firm retreats are tricky to plan and difficult to facilitate to ensure success. The web sites below offer some insights on the planning process and tips on facilitating a successful and productive retreat. Read more...

Standing Out In A Sea of Content

By: Kristin Maclay, Marketing & Business Development Manager, Paley, Rothman

On May 21, the Capital Chapter received an invigorating and enlightening presentation on the state of digital and content marketing, and how to stand out in a sea of content. John Corey, founding partner at Greentarget, kicked the luncheon off with the results of the Greentarget, ALM Legal Intelligence and Zeughauser Group. Read more...

Future Leaders SIG: Meet The Board
By: Kara Kane, Senior Business Development Coordinator, Steptoe & Johnson LLP 

The Future Leaders SIG hosted their second Brownbag Lunch event of 2014­ “Meet the Board.” This event was designed so that members could have an opportunity to meet the LMA Board and learn how to become more involved in the LMA Capital Chapter. Read more...


To see a list of upcoming events, click here.


Martha Hess joined Steptoe & Johnson LLP as a Senior Business Development Manager. Previously Martha was a Senior Business Development Manager at Bingham McCutchen.

Debbie Leitner has left her position as Marketing Manager for Climate, Environment, and Intellectual Property at the D.C. office of McKenna Long & Aldridge LLP and has become the firmwide Marketing and Business Development Manager for Environment, Climate, and Workplace Safety at the D.C. office of Katten Muchin Rosenman LLP.

Kevin McKearney has joined Sutherland Asbill & Brennan LLP as a Marketing Coordinator. Previously he was a Proposal Consultant at ASI Government.

Sydni Williams has moved from Marketing Manager at Bean, Kinney & Korman to Marketing Communications Manager at Dean Evans & Associates, a Denver-area event management software company.



Thank you to this period’s sponsors Hellerman Baretz and the Salamander Resort & Spa who help make the Capital Chapter activity possible.


Do you tweet? If you answered "Yes!" then start following the Capital Chapter on Twitter. You can use the hashtags #LMADC or #LMAMKT when tweeting from monthly Chapter events, too.


You can also "Like" the Capital Chapter on Facebook and engage with other members by joining our LinkedIn group. Be sure to visit our website, too, for additional information on Chapter news, events, job opportunities and many other resources which will be of benefit to you.



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