Spring – a time of change, growth, evolution. So it is the perfect time to think about how you are going to continue transcending in your career and in your life.
Having recently attended the Annual Meeting, I was reminded of the opportunities presented by Spring, our profession and LMA. Each one can help cure common complacency not just help someone to embrace change, but also drive it. Read more...
In early March, I interviewed Lauren Hughes, editor of The Legal 500 U.S., and Laura Mills, editor of Chambers USAGuide. For legal marketers who are new to rankings, it’s important to know some of the key distinctions between these two reputable publications. Read more...
Our lawyers love to be ranked, and we love to create compelling and useful marketing collateral. So the question is how can you market the heck out of your firm and lawyer rankings? Read more...
The Difficulty (and Importance) of Client References in Legal Directory Rankings
While each content-section of legal directory submissions has its own value, it’s easy to overlook the importance of client references – especially because obtaining references is a challenging and often sticky process. Read more...
In the current competitive environment, many law firms are struggling with three key questions:
Preparing directory submissions can be an overwhelming and time-consuming task. There is help out there, however. In fact, providing assistance in preparing submissions has become nearly as big a business as publishing legal directories. Below are links to a few sites that may be useful as you prepare for this year’s directory season. Read more...
Senior Client Development Executive at DLA Piper, Kim Rennick leads a sales and business development team focused on key account acquisition and retention. On February 27, she spoke to LMA members and shared some valuable insights regarding the emergence of sales strategies within law firms and how to implement them. Read more...
Honing Your Coaching Skills for Law Firm Marketing and BD Professionals
On March 26, 2014, the Capital Chapter got a pep talk from some seasoned coaches. Debra Hare, Director, Client Programs at Steptoe & Johnson LLP and Mary Kaczmarek, a former practicing attorney and current coach-consultant and President of Skillful Means Marketing LLC gave a presentation on developing coaching skills and implementing them at your firm. Read more...
Future Leaders SIG-From Coordinator To Manager
The Future Leaders SIG recently hosted their first 2014 Brownbag Lunch event “From Coordinator to Manager: How to Make it Happen.” This event was targeted to those in their first five years of legal marketing and focused on what coordinators can do right now in their careers to elevate themselves for the future. Read more...
To see a list of upcoming events, click here.
COMINGS AND GOINGS
Corey Garver joined Shulman, Rogers, Gandal, Pordy & Ecker, P.A. as the firm's Client Development Manager. Previously Corey was a Senior Business Development Manager at Morrison & Foerster LLP.
Michelle McWhinney formed Navigate Recruiting where she is Lead Recruiting and HR Consultant. She was formerly at Rhodes & Weinstock.
Michelle Gamlen is joining Steptoe & Johnson LLP on May 5 as a Senior Business Development Coordinator. She was formerly at McKenna Long & Aldridge LLP.
You can also "Like" the Capital Chapter on Facebook and engage with other members by joining our LinkedIn group. Be sure to visit our website, too, for additional information on Chapter news, events, job opportunities and many other resources which will be of benefit to you.