Unbeknownst to much of the legal community, the world of online marketing has taken a dramatic shift over the last nine months. Google and others have taken bold steps to curb "black hat" SEO techniques and poorly organized content to improve the quality of search results for their customers. Combine these changes with an industry shift towards persona-based websites and content marketing initiatives, organizations are struggling to keep up. As a result, companies are rethinking commonly trusted SEO tactics and investing in genuine, relevant, and strategic online content. In this session, you'll learn what has changed, how you should position your firm, and how you can leverage SEO and online marketing best practices to improve your search rank and connect with clients more effectively.
- Chris Davis, Business Development Director, Burns Marketing
- Sara Downey Robinson, Marketing Coordinator, Inflow
Date and Time:
- Tuesday, May 13, 2014, 11:30 am - 1:00 pm
- Guard & Grace Restaurant, 1801 California St., Denver