Preparing directory submissions can be an overwhelming and time-consuming task. There is help out there, however. In fact, providing assistance in preparing submissions has become nearly as big a business as publishing legal directories. Below are links to a few sites that may be useful as you prepare for this year’s directory season.
This blog offers news, tips and advice about legal directories, rankings, surveys and awards for law firm in-house marketing, communications and business development professionals. The author, Lloyd Pearson, offers an annual guide containing numerous tips to help you meet submission deadlines, improve project management, make the legal directories process smoother, and increase efficiency and effectiveness. The guide is free of charge and is focused on improving internal organization. Although the 2014 guide has yet to be released, you may request a copy of the 2013 guide, Law Firm Marketers: Prepare For The 2013-4 U.S Directory Season, by contacting the author.
Nigel Savage recognizes how difficult it can be for law firms to stay on top of the information provided by and requested from the legal directories and rankings publications. The site includes interviews with senior editorial people at the major legal directories and rankings publications, tips and tricks for compiling and managing your submissions, and news about current initiatives and plans for future development of the publications. Tracking every development, initiative and nugget of information, this blog keeps you up-to-date with what’s going on in the directories and rankings world, invaluable for helping you submit content successfully (and on time).
The author of this blog offers tips for making the submission process easier. Although not focused on project management, the information provided will likely be helpful as you organize and manage your submissions. Some of the more helpful posts include: What Extra Information Should You Include?; 5 Mistakes Firms Make When Choosing Referees; 10 Tips for Choosing Referees; and, Reusing Submissions Material.
Legal Directories Support Network on LinkedIn - For those of you looking for practical guidance with respect to directory submissions, this LinkedIn group is a valuable resource. Advisors and marketing staff from various companies and firms post helpful comments and articles about how to prepare submissions, the value of directory rankings, how prospects use lawyer rankings and more. Some of the directories, such as Chambers, publishe “insider tips” on this LinkedIn page as well. Definitely worth a look if you are responsible for your firm’s directory submissions.
Previously Published Capital Ideas Resources:
By Ellen Katkin, Director of Marketing, Gilbert LLP and Janine Militano, Marketing Coordinator, Beveridge & Diamond, P.C. for the March/April 2014 Issue of the Capital Ideas Newsletter.