February 11th Luncheon: Persuade Through Reason, Motivate Through Emotion

Applying Reseach and Brand Strategy to Win in the Courtroom and the Legal Marketplace

Speaker: Brian Elkins, Heart+Mind Strategies

Consumer-based insights can fulfill a need in the legal sector to provide more effective positioning insight, decision-making information, and communications to counsel. What is often missing within the legal profession is a modern, scalable, customer-centric approach that provides the legal profession with real-time, actionable and confident insights to inform both legal strategy and brand positioning tactics to win hearts and minds.

This presentation will offer unique, innovative market research and brand strategy approaches tailored specifically for the legal community that both impact a firm's bottom line and inform courtroom strategies.

About the Speaker

Brian Elkins, Senior Brand Strategist at Heart+Mind Strategies, has counseled Fortune 500 corporations, associations, and interest groups across industry verticals on brand strategy, research and innovation. Heart+Mind Strategies is a full-service strategic market research and consulting firm. They help clients understand the hearts and minds of the people that matter most to their enterprise, and deliver the strategic decision-making insights and advice to transform understanding into measurable success.

About the Sponsor

Snowmass Tourism is a commision-free, one-stop shop for your group, representing all the lodging properties in Snowmass Village. The experienced Group Sales, Marketing and Special Events team provides you with multiple resources to ensure your meeting's success.


Ocean Prime, 1465 Larimer Street, Denver, Colorado


11:30 a.m. - 1:00 p.m.


Member: $30
Non-Member: $45
Students: $20
Careers In Transition: $20


Please click on the link below for online registration:


Payment may be made at the event or sent to Mary Dilworth, Colorado Bar Association CLE, 1900 Grant Street, Suite 300, Denver, CO 80203.

Online registration closes at noon on Friday, February 7th. We cannot guarantee the ability to accomodate walk-ins, so please register by the deadline date. Reservations not cancelled by noon on Friday, February 7th will be billed for hte entire registration fee. If you would like to cancel your registration, please contact Mary Dilworth at mdilworth@cobar.org.

Annual Sponsors

  • Kaspo
  • Thomson Reuters

In-Kind Partners

  • Denver Business Journal
  • Law Week Colorado
  • hartmannphoto
  • Soundpath Legal
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