On July 10, Aileen Hinsch of Knapp Marketing and Ezra Crawford of BuckleySandler provided 22 members of the Future Law Firm Leaders SIG with an overview of key lawyer and law firm rankings and many strategies to manage them within their firms.
Legal rankings fall under two categories, marketing surveys and AmLaw surveys. AmLaw surveys require involvement from departments outside of marketing. For marketing surveys such as Chambers USA, Legal 500 and Best Law Firms, along with regional awards and nominations such as the business journals’ 40 under 40 awards, a best practice is to develop a list of the rankings that are important to the firm and then create a calendar with all the deadlines and who will be accountable.
For rankings that require attorney involvement, such as Super Lawyers and Best Lawyers in America, it is recommended to communicate the deadlines to your attorneys and be sure that they are aware that they need to take the lead in participating. Communication is key to ensuring all of the content you would like to submit is accurate, labeled confidential in the applications (if necessary), and submitted in a timely fashion.
By: Inna Kolomiytsev, Director of Marketing, Niles, Barton & Wilmer, LLP for the July/August 2013 Newsletter