Member Spotlight: Ginny Payne, Barley Snyder, LLC

Name: Ginny Payne
Company: Barley Snyder, LLC
Title: Marketing Assistant

How did you get into legal marketing?

After graduating college as a Corporate Communications major I considered going to law school. I decided to wait a year and in the meantime began working in the legal industry to see what it was like. Now I have realized that I still have a passion for law, I would just rather be in marketing.

Describe one of your best experiences in legal marketing?

When a seminar we have put together results in some business or when an attorney gains a new client through LinkedIn or another social media tool, it helps the firm realize the value in marketing.

What is one of your greatest challenges when it comes to legal marketing? 

Trying to work around the attorney’s busy schedules and get them to see the benefits of putting some time and effort into marketing.  

Do you have any words of wisdom to those who are new to the field?

In my experience, patience, persistence and attention to detail have been the keys to success.

What is one thing that most people don’t know about you?

 I love to cook and try new recipes! I usually stop at the grocery store on the way home and try something new each night. I am slowly putting together a collection of my recipes and someday hope to have a cookbook.  

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