Call For Presenters: 2013 LMA-LA Continuing Marketing Education Conference (CME)

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Call For Presenters:

2013 LMA-LA Continuing Marketing Education

Conference (CME)


The Los Angeles Chapter of the Legal Marketing Association (LMA-LA) is seeking proposals for its 2013 Continuing Marketing Education (CME) conference on Wednesday, September 25, 2013 in Los Angeles.

For 2013, our working event theme “Big Ideas: Brought to Life,” extends upon last year’s full-day program, which brought together more than 125 marketing professionals and attorneys. We are seeking presentations that focus on a notable idea and how to practically implement the concept. Presentation categories include:

  • Trending Now
    Legal industry issues currently trending – e.g., pricing, project management, analyzing data, etc.
  • Cross Collaborations that Work
    Case studies or examples of successful cross-administrative department collaborations – e.g., marketing and recruiting, marketing and technology, etc.
  • Professional Development
    Ideas for legal marketing professionals to acquire and implement skills as well as using them within the firm – e.g., attorney coaching, conflict resolution, implementing change, etc.
  • Tools for Success
    Essential skills to ensure a marketers success

We seek creative presentations that will underscore our conference’s core theme to a wide audience of legal marketing professionals in business development, marketing, PR, communications, technology, as well as practicing lawyers who oversee the marketing function at their firm. Each presentation should have practical, readily adaptable takeaways.


This year we will continue the TED Talks-style presentation format we introduced last year. Each presenter has up to 20 minutes to communicate his or her “big idea.” The format has proved to be hugely successful for both speakers and attendees, especially for its ability to spur interest and conversation after the presentation. Here’s a link to the video we will be using to promote this year’s conference. 


All submissions will be seriously considered. Proposals should include the following information (please keep your total proposal to no longer than 2 pages):

  1. Title and presentation abstract
  2. Educational objectives. What will attendees learn from the presentation?
  3. Specific takeaways. Tell us what attendees will be able to implement at their own firms as a result of the presentation.
  4. Presenter(s) contact information and brief biography, including relevant experience, for everyone involved in the presentation.      
  5. References. List individuals who have either heard the specific presentation or can vouch for your ability to wow an audience.


Deadline for submissions is Friday, May 31, 2013. Submissions to be emailed to:

Jonathan Fitzgarrald at and David Fish at



2013 LMA-LA CME Committee

David Fish, Business Development & Communications Manager, Jones Day

Jonathan Fitzgarrald, CMO, Greenberg Glusker

Jessica Lewis, Business Development Coordinator, Latham & Watkins

Heather Morse, Director of Marketing, Barger & Wolen

Joray Rylee, Director of Client Relations, Margolis & Tisman

Amy Spach, Principal, AS Written Communications

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