May 14: Houston City Group - CMO Panel: What's Your Worth? Adding Your Value to the Vision

Today law firm clients view value added services and benefits as mandatory for doing business, but the legal industry still argues over what value means. There is no debating that the values your firm lives by are what differentiate your firm from the competition, but adding value to the relationship is just as important. The challenge is that the definition of added value varies dramatically from client to client and law firm to law firm. Clients define added value as - assistance networking, education/training, referrals, a greater focus and understanding of the company’s goals and objectives, succinct communication, entertainment and making me look good or helping me succeed.

Law firm marketers are also expected to deliver value to their clients; the law firm lawyers. Three veteran CMO’s will share their tips, tools and tactics for adding value.

Topics include:

  • Defining what clients value the most
  • Developing strategic initiatives the deliver value to clients
  • Coaching attorneys on the importance of adding value in new business development
  • Earning a seat at the table by adding value to firm leadership
  • Creating a team that adds value


Our Panelists:
Deborah Grabein
Director of Business Development
Andrews Kurth

Aleisha Gravit

Chief Marketing Officer
Akin Gump

Jackie Krejci
Chief Marketing Officer
Strasburger & Price, LLP

Our Moderator:
Laura Meherg
Founder & Partner
Wicker Park Group

WHEN
Tuesday, May 14, 2013 11:30 AM  - 1:00 PM

WHERE
Andrews Kurth LLP
600 Travis Street, #4200, Houston, Texas 77002

REGISTRATION INFORMATION:

LMA Members:

  • On-line registration: $20. Members registering on-line and electing to pay at the door will receive the $20 rate.
  • Walk-in registration: $25.
  • Those electing to register online and pay at the door are responsible for payment in the event that we do not receive notice of cancellation via email by 11:30 a.m. the day before the event.

Non-Members:

  • On-line registration: $40. Non-members registering on-line and electing to pay at the door will receive the $40 rate.
  • Walk-in registration: $45.
  • Those electing to register online and pay at the door are responsible for payment in the event that we do not receive notice of cancellation via email by 11:30 a.m. the day before the event.

Click HERE to register.

Special thanks to our sponsors: Gittings and Andrews Kurth LLP.

Gittings Logo.jpgAndrews Kurth.jpg

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