Marketing the Marketer: The Legal Marketer's Highest and Best Use
As a professional services marketing executive, what is your primary job? Positioning your firm's brand with prospects? Delivering high-impact new business campaigns? Increasing the likelihood of repeat engagements? According to our May speaker, the answer to all these tasks is ABSOLUTELY NOT!!! He argues emphatically that the primary objective of legal marketers is to market marketing itself — that is to continuously engage in a strategic effort to position marketing as an indispensable part of the firm's operations, just as finance or HR are positioned, and he will offer some specific tips, tools and techniques for doing so.
Eddie Reeves, Founder and Principal of Reeves Strategy Group, a strategic communications, marketing and public relations consultancy that helps professional services firms and trade associations execute campaigns guaranteed to help drive profitable growth. He brings to the task more than 25 years of success as an award-winning journalist, political communicator, agency executive and Fortune 100 marketing/PR executive.
Thursday, May 16, 2013 11:30 AM - 1:30 PM
Thompson & Knight LLP
One Arts Plaza, 1722 Routh Street, Suite 1500, Dallas, Texas 75201
Valet and self-parking are both available.
Click here to register.
Thanks to our sponsors: Gittings and Thompson & Knight LLP