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LMA News

LMA News captures the latest trends in the profession and contains the LMA International HQ updates. Here you can find regional news ranging across all of the LMA regions and general re-posts from various legal marketing platforms. Tailor your News Feed so you can have your Favorite Blogs waiting for you to read right when you log in.

April 28, 2017 - 11:38 AM
Get to Know Your LMASE Board of Directors: Danielle Downing
April 28, 2017 - 11:37 AM
LMA National Conference: Recap
April 28, 2017 - 11:37 AM
LMA National Conference: In Case You Missed It
April 28, 2017 - 11:37 AM
Save the Date: #LMASE17 September 13-15, 2017
April 28, 2017 - 10:39 AM
Coffee dates, lunch meetings, and conference room meetups have largely fallen by the wayside as internal teams and vendors are spread across the country or even the world. Fortunately, technology allows us to meet up and maximize our productivity, despite a lack of face time.
April 27, 2017 - 03:14 PM
It’s time to refocus as a team.

At my firm, we have initiated a market segment team approach. Other firms may refer to these teams as “industries.”
April 27, 2017 - 03:14 PM
Working with outside marketing and communications agencies can offer many benefits – greater industry perspective; scalable, on-demand, on-call resources; and access to industry specialists, to name just a few.
April 27, 2017 - 03:14 PM
Extreme Teams: Why Pixar, Netflix, Airbnb, and Other Cutting-Edge Companies Succeed Where Most Fail, by Robert Bruce Shaw. American Management Association, publication date 2017. $27.95.

Book Review by Jonathan Groner
April 27, 2017 - 03:14 PM
As a legal marketing veteran with over 12 years of in-house experience, Tara is now a partner and one of three owners at Wicker Park Group.
April 27, 2017 - 03:14 PM
Teamwork is not a new concept within law firms. Client teams, practice groups, and committees have reigned supreme for decades, but fully realized organizational collaboration is not always part of the traditional law firm environment.
April 27, 2017 - 03:14 PM
On March 27–29, more than 1,400 legal marketers from across the globe converged at the Aria Resort in Las Vegas for the 2017 LMA Annual Conference.
April 27, 2017 - 03:14 PM
Jim is the Director of Pricing & LPM (Legal Project Management) for Hunton & Williams LLP.  While Jim’s group is part of the finance organization and he reports to the CFO, he views his role as at least 50 percent business development. 
April 27, 2017 - 03:14 PM
The YHA program is coming to the Mid-Atlantic Region!
April 27, 2017 - 03:13 PM
There are two main goals when integrating laterals into your firm: (1) get their book of business up and running and (2) integrate them into your firm’s culture.
April 27, 2017 - 03:13 PM
One of the key aspects of being an effective member of your legal marketing team is to know and understand all of the resources available to you.
April 27, 2017 - 03:13 PM
Change is hard and scary. The most important part of navigating change is team momentum via collaboration.
April 25, 2017 - 04:42 PM
Join LMA for our upcoming digital and content marketing webinar on April 27, 2017 at 12:00 p.m. CT, sponsored by the CMO SIG and the Social & Digital Media SIG!

Identify how in-house counsel are using social media and consuming content.
Discuss what content
April 21, 2017 - 11:31 AM
Join LMA and AALL for an upcoming webinar panel discussion with legal marketers and law librarians explore how the relationship between law firm marketing and library departments impacts cross-selling initiatives.
April 21, 2017 - 10:49 AM
Braving the harsh weather conditions, 15 Future Leaders met on March 15 at Kelley Drye's offices for Eva Wisnik's annual program with the Shared Interest Group.
April 21, 2017 - 10:22 AM
The CMO SIG enjoyed a thought-provoking presentation on April 13 on identifying different communications styles and adapting their style and their team’s style to be more productive and work more effectively with lawyers.

Guest speaker Rachel Anevski, the principal of Matters of Management, shared