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LMA News

LMA News captures the latest trends in the profession and contains the LMA International HQ updates. Here you can find regional news ranging across all of the LMA regions and general re-posts from various legal marketing platforms. Tailor your News Feed so you can have your Favorite Blogs waiting for you to read right when you log in.

June 2, 2020 - 10:15 AM
To our LMA Mid-Atlantic Community –
I am heartbroken and outraged about the recent acts of racial discrimination and violence. To our members of color, we see you, we hear you and we support you. The diversity of our members is what makes our organization the amazing, powerful community that we are.
June 1, 2020 - 09:04 AM
Join us for the upcoming webinar, Law Firm Predictions & How CMOs Can Adjust to the New Post Covid-19 World – Part II with Jeffrey Grossman on June 16 at 12:30 p.m. CT!
May 28, 2020 - 01:37 PM
To commemorate Mental Health Awareness Month in May, LMA’s New York Local Group discussed this poignant issue with Gina Passarella, Editor-in-Chief of The American Lawyer.
May 27, 2020 - 03:35 PM
On May 26, 2020, 90+ people tuned in to hear from digital marketing pros on how to develop a creative and engaging digital marketing strategy.
May 27, 2020 - 09:04 AM
Join us for the upcoming webinar, Positioning the Marketing Department (a.k.a. YOU) as a Business Imperative on June 4 at noon CT!
May 21, 2020 - 04:23 PM
Be a part of the conversation and contribute to the critical topic of mental wellness in the legal industry.
May 18, 2020 - 09:29 AM
In these challenging times, I find the uncertainty that we are facing to be both unnerving and anxiety producing.
May 18, 2020 - 08:04 AM
The highly valued ALA Compensation and Benefits survey is here. Participate early to meet the July 10 deadline!
May 15, 2020 - 12:49 PM
As we have all experienced, the COVID-19 pandemic has turned our worlds upside down. Personally, professionally, and otherwise, we have all had to make major changes to our daily routines.
May 15, 2020 - 09:04 AM
Join us for the upcoming webinar, Marketing on a Short(er) Shoestring on May 21 at noon CT!
May 3, 2020 - 12:15 PM
On May 1, 2020, industry leaders from law firms across Canada provided insights on how legal marketers can continue to operate and add value through such an unprecedented and turbulent time.
May 1, 2020 - 09:04 AM
Join us for the upcoming webinar, Marketing on a Short(er) Shoestring on May, 5 at 1:00 p.m. CT!
April 29, 2020 - 09:04 AM
Join us for the upcoming webinar, Law Firm Predictions and How CMOs Can Adjust to the New Post COVID-19 World on May, 7 at 12:30 p.m. CT!
April 23, 2020 - 09:04 AM
Join us for the upcoming webinar, Is It Too Soon to Reach Out – and When Will It Be Too Late? on April, 30 at 12:30 p.m. CT!
April 22, 2020 - 07:00 AM
April 22 at 1:45 PM - Poll results have been updated and posted HERE.
April 17, 2020 - 12:21 PM
For a limited time, we are offering a special discount to LMA members for products in the Learning Store to help support professional development and learning during these difficult times.
April 16, 2020 - 09:04 AM
Join us for the upcoming webinar, Managing Firm Culture in Times of Change, on April 21 at 12:30 p.m. CT!
April 15, 2020 - 09:57 AM
Let me introduce you to our first Spotlight volunteer, John Reed! John Reed is the LSC Chair of our Michigan Local Group. He's also the Founder & Chief Consultant of Rain BDM (they just launched a new website, so go check it out!).
April 14, 2020 - 01:11 PM
LMA Midwest Members and Friends:

I’d like to share the wishes from the LMA Midwest Region Board, our Local Steering Committee Leadership, and all of your LMA Midwest volunteers, that you and your loved ones are weathering this crisis safely and in good health.
April 9, 2020 - 09:06 AM
Join us for the upcoming webinar, LMA Well-Being Committee Launch & Maintaining Resilience During COVID-19, on April 23rd at at 12:00 p.m. CT!
April 7, 2020 - 10:06 AM
An update from 2020 NY LSC Chair Brandie Knox.
April 7, 2020 - 09:06 AM
Join us for the upcoming webinar, Leading Remote Teams in a Time of Crisis on April 13 at 12:00 p.m. CT!
April 6, 2020 - 05:09 PM
In these uncertain and challenging times, it’s important to balance the reality of our circumstances, while also working to find positives even in the worst of times. It is our character, commitment to our greater community, our spirit and our relationships that foster our ability to get through it.
April 3, 2020 - 12:21 PM
Update on Southwest Region Virtual Programming & Social Connecting for Southwest Region & Local Groups Through June 30, 2020.
April 2, 2020 - 06:04 PM
When we first decided to use “Change” as our theme for this quarter’s newsletter, we were thinking about transitions under new CMOs or a firm's shift to an industry-based model. Little did we know a global pandemic would prove to be the ultimate change-maker.
April 2, 2020 - 06:04 PM
“The secret of change is to focus all of your energy, not on fighting the old, but on building the new.” -Socrates 

What can you do to be better prepared when the next change happens in your career? In this article, Shields Williams shares tried and true tips for weathering challenging transitions.
April 2, 2020 - 06:04 PM
While social media presents a host of marketing opportunities for law firms, capitalizing on them requires firms to differentiate themselves in a competitive and continuously evolving space. This article explores three best practices for crafting attention-grabbing social media strategies.
April 2, 2020 - 06:03 PM
Transitioning into a new field can be challenging. In this article, Catherine discusses how she leveraged LMA and LinkedIn to learn more about the legal industry, network with other legal professionals, and accelerate her transition into the industry.
April 2, 2020 - 06:03 PM
Most marketing and business development functions have encountered team leadership changes at least once during their careers. In this article, three marketing professionals share their perspectives on navigating these changes.
April 2, 2020 - 06:03 PM
Rachel Shields Williams, a long-time member of LMA, has served in a variety of leadership positions, including president of the Mid-Atlantic region for 2020. Here she discusses how her certification in organizational consulting and change leadership aided her recent role transition.
April 2, 2020 - 06:02 PM
Law firms are increasingly embracing an industry-focused model. At its core, this means presenting to the world as knowledgeable, cross-disciplinary problem-solvers for companies engaged in similar or related businesses. And, internally, it means breaking down artificial barriers...(more)
April 2, 2020 - 06:02 PM
Do you remember the movie “It Could Happen to You?” It was a 1990s movie where a cop promises a waitress he will tip her half of his earnings if his lottery ticket is a winner; then he wins $4 million. The cop shares half of his winnings with the waitress and life is forever changed for them both.
April 2, 2020 - 06:02 PM
Client feedback reporting continues to be a hot topic in legal marketing. If your firm is not doing client feedback reporting, it should be. The benefits include finding untapped opportunities, uncovering (and fixing!) client concerns, “institutionalizing” the client...(more)
March 31, 2020 - 12:13 PM
As shared on LMA’s LinkedIn Company Page on March 26, we'd like to extend our gratitude on behalf of all LMA members to Legal 500 and Chambers and Partners for their flexibility in shifting submission deadlines. Learn more.
March 30, 2020 - 11:52 AM
In this #LMANext Spotlight, committee member, Adhi Reza, summarizes the key takeaways from the #LMA20 webinar which provided a masterclass in managing communications and client development in a crisis.
March 25, 2020 - 02:03 PM
We know you are going through a lot — at your firms, through your volunteering with LMA, or personally—as we work through the COVID-19 pandemic. The Southwest Region Board has made a decision forego in-person Region and Local events through April 30. We will host virtual programming during this time
March 24, 2020 - 09:06 AM
Join us for the upcoming webinar, Upcoming Webinar: Coronavirus Crisis Communications – The Pivot From Denver to Digital on March 26 at 11:30 a.m. CT!
March 13, 2020 - 03:40 PM
Are you a legal marketing professional with less than five years of experience, looking to advance your career, sharpen your skills, and more effectively contribute to your team?
March 13, 2020 - 01:06 PM
As you know, your health and safety are our top priority. We know you’ve heard a lot about changes, postponements, and cancellations in light of the COVID-19 pandemic, and we would like to update you on LMA Midwest’s approach.
March 13, 2020 - 09:06 AM
Join us for the upcoming webinar, What We Can Learn About Digital Marketing From Plaintiff Firms, on March 19 at 12:00 p.m. CT!
March 13, 2020 - 09:06 AM
Join us for the upcoming webinar, Deliberate Diversity: Intentional Inclusion - A Marketer’s Internal Role in Diversity & Inclusion, on March 18 at 12:00 p.m. CT!
March 12, 2020 - 11:49 AM
The NY CMO SIG program on Wednesday, March 18 is postponed and will be rescheduled after the threat from COVID-19 has diminished. 
March 12, 2020 - 09:06 AM
Join us for the upcoming webinar, What We Can Learn About Digital Marketing From Plaintiff Firms on March 19 at 12 p.m. CT.
March 11, 2020 - 02:29 PM
As you’ve seen by now, our LMA Leadership has made the difficult decision to reschedule our Annual Conference to a later date.
March 11, 2020 - 11:38 AM
In light of the still developing situation with COVID-19, we have decided to postpone both the Boston Spring Social on March 11 and the inaugural Boston Experienced Marketer SIG event on March 11.
March 11, 2020 - 09:06 AM
Join us for the upcoming webinar Deliberate Diversity: Intentional Inclusion – A Marketer's Internal Role in Diversity & Inclusion on March 18 at 12:00 p.m. CT.
March 10, 2020 - 10:19 AM
An update on the coronavirus from the LMA Southwest Region
March 10, 2020 - 09:06 AM
Join us for the upcoming webinar, P3: Identifying, Packaging, and Pricing Legal Services as Mass Market Products, March 17 at 12 p.m. CT!
March 9, 2020 - 04:55 PM
Out of an abundance of caution and after closely monitoring the events of the past two weeks, we have jointly determined with Shearman & Sterling that it is not advisable to hold the CMO Forum originally scheduled for this Thursday, March 12, until the threat from COVID-19 has diminished.
March 8, 2020 - 04:07 PM
We continue to closely monitor the COVID-19 situation and our priority is the health and well-being of our LMA community in Eastern Canada.
March 6, 2020 - 12:44 PM
We are all confronted with the implications of the coronavirus as we—in our personal lives, and in our firms and businesses—work to figure out how to address in-person gatherings.
March 4, 2020 - 09:06 AM
Join us for the upcoming webinar: The Motown MarTech Stack: Everything You Need to Know About Legal Marketing Technology From The Temptations March at 12 p.m. CT!
March 3, 2020 - 10:18 AM
There are numerous opportunities to engage with the LMA Southwest Region as a volunteer leader this year. Included below are our brief descriptions of our standing committees. Something pique your interest? Let us know by responding to a short Google form.
March 3, 2020 - 09:28 AM
LMA Michigan’s Julie Holton and Roy Sexton are doing their part to educate other members through their service on the 2020 Editorial Committee of Strategies magazine.
March 3, 2020 - 09:06 AM
Join us for the upcoming webinar Laterals & Talent: Ensuring Successful Integration - Part 2 March 10 at 12 p.m. CT!
February 27, 2020 - 02:47 PM
Last month, I shared with you our 2020 Vision: Get Stuff Done. Our volunteer leaders have already started on a number of initiatives in this spirit, just a few of which appear in this article.
February 27, 2020 - 11:43 AM
The LMA Michigan LSC welcomes Suzana Dema, Marketing Coordinator at Wolfson Bolton, as Secretary, and Chad Sluss, SVP of Services for the International Society of Primerus Law Firms, is Member-at-Large.
February 24, 2020 - 11:29 PM
Name: Amy Verhulst
Position: 2020 LMA Southwest Region President
Family: Kurt (husband), children Claire and Grant
Hometown: Texas City, Texas
Education: B.A. Mass Communications - Advertising
February 24, 2020 - 10:01 AM
The Legal Marketing Association Midwest Region is pleased to offer opportunities for product and service providers to engage with our members. By supporting and participating in our events, annual conference, and other activities, your organization becomes more than a sponsor, you become of member o
February 21, 2020 - 09:27 AM
At P3 – The Practice Innovation Conference, hear from thought leaders and experts in pricing, project management, practice innovation, client service and profitability, among other specialties, who are influencing this rapidly changing profession.
February 20, 2020 - 11:06 AM
The LMA NE Board has launched a task force as part of our focus on improving regional operations and the onboarding process for leadership and volunteers this year.
February 17, 2020 - 09:06 AM
Join us for the upcoming webinar, Instagram for Law Firms: Do We or Don’t We? February 20 at 12 p.m. CT.
February 11, 2020 - 03:01 PM
Whether you’re riding solo or part of a global team, a GIF can perfectly express every thought/feeling of a legal marketer.
February 10, 2020 - 09:06 AM
Join us for the upcoming webinar: 2020 Next Big Thing: Service Metamorphosis 2.0 – What Clients Want February at 12 p.m. CT!
February 6, 2020 - 07:17 PM
On March 3, 2020 in Century City and March 4, 2020 in Downtown, join your LMA colleagues for an after-hours get-together. Expand your professional network, discuss shared experiences, and find out more about future LMA events!
February 6, 2020 - 01:36 PM
Register by February 17 to take advantage of the biggest savings for 2020's P3 – The Practice Innovation Conference, June 10-12. At the conference, you'll be joined by elite pricing, project management and process improvement experts for industry-leading education.
February 3, 2020 - 11:31 AM
Hear from LMA's 2020 Board President, Jill Huse, as she shares three challenges for all of us - and for LMA - to consider for 2020: embrace change, seek collaboration and think differently.
January 29, 2020 - 10:57 AM
To my esteemed fellow members of the LMANE Boston local group, welcome to 2020! Our success depends on members like you.  Thank you for continuing to make the LMA a valuable resource for your firms, your careers and the profession as a whole.
January 27, 2020 - 04:19 PM
Missed the Southwest Region Newsletter in your inbox? Not to worry. Read the latest issue here, and reference past issues on our Newsletter page. Catch up on the latest happenings in the Southwest Region, upcoming programs and events, and new Local Steering Committee leadership for 2020.
January 27, 2020 - 09:06 AM
Join us for the upcoming webinar Laterals & Talent: Finding the Right People January 30 at 12 p.m. CT!
January 23, 2020 - 09:06 AM
Your LMA Midwest leadership has kicked off 2020 with a bang! Our LMA Midwest Board of Directors and members of each of our Local Steering Committees’ Leadership met in mid-January to strategize for the year and to connect and learn from each other.
January 22, 2020 - 09:06 AM
The Association of Legal Administrators – Minnesota is having their Annual Conference featuring keynote speaker Erin Brockovich on February 27, 2020, at the Minneapolis Depot. The ALAMN is extending member pricing to all LMA members for this conference!
January 21, 2020 - 03:31 PM
Apply now for a chance to receive the Midwest Region President’s Scholarship of $2,500 to attend the Legal Marketing Association Annual Conference, March 25-27, 2020, in Denver!
January 16, 2020 - 12:08 PM
John Reed, founder of Rain BDM, is the new Chair of the LMA Michigan Local Steering Committee for 2020, and Linda Willemsen, Marketing Manager at Secrest Wardle, is Vice-Chair
January 14, 2020 - 09:06 AM
Longtime LMA member and legal marketing veteran Rich Marsolais has joined McKee, Voorhees & Sease, P.L.C. - a 90+-year-old intellectual property firm in Des Moines, Iowa - as Business Development Director.
January 13, 2020 - 06:02 PM
Name: Mackie Wood
Position: Chair, Houston Local Group and Business Development Manager at Akin Gump Strauss Hauer & Feld LLP
Age: 30
Family: My husband of five years, David; parents Tom and Carrie; and sister Kendall
Hometown: Houston, TX
January 13, 2020 - 05:31 PM
Interested in volunteering with the LMAEC? There are currently several positions available on the Toronto Local Steering Committee (“LSC”)
January 7, 2020 - 03:27 PM
Thirty years after becoming widely available, the internet remains full of opportunity for those who embrace it as part of their marketing and business development strategy, and full of pitfalls for the unwary.
January 3, 2020 - 10:52 AM
Happy New Year! Welcome to what we hope will be a fantastic year in the legal marketing community. Our LMA Midwest Board and Local Steering Committee leadership will be meeting early in January to kick off a wonderful 2020 with a planning and educational retreat.
January 3, 2020 - 09:06 AM
Join us for upcoming webinar Adopt the Golden Rule to Guide You to Regulatory Compliance January 8 at noon CT. As legal marketers, the new legislation limiting electronic marketing can seem cumbersome to navigate. In this webinar, learn how to better comply and build trust.
January 2, 2020 - 01:09 PM
Would you like to take on more of a leadership role within LMA Midwest? Do you have an interest in developing deeper relationships with fellow LMA Midwest members or expanding your skills and experience?
December 31, 2019 - 09:39 AM
The 2020 Northeast Regional Board has begun its process of determining the slate of candidates to fill the 2020 Northeast Region’s Conference Planning Committee. 
December 31, 2019 - 08:01 AM
This New Year's Eve, as you look ahead to 2020, we bring you a guest post from Gail Lamarche with her top tips for communicating the value of social and digital media.
December 23, 2019 - 03:30 PM
The LMA Southwest Region is pleased to announce that all 2020 Local Steering Committee slates have been ratified. We are excited to have each of our local groups led by these dynamic leaders in 2020 and are confident they will continue the good work of their peers from 2019.
December 23, 2019 - 03:26 PM
We are pleased to announce the 2020 LMA Southwest Regional Board for 2020 members who will serve in leadership to provide educational and networking opportunities to our members and to actively elevate the legal marketing profession.
December 20, 2019 - 01:24 PM
On Day 12, Jennifer Simpson Carr shares 12 technologies that will continue to impact social & digital media in 2020 and beyond (and why we care).
December 20, 2019 - 11:26 AM
Seeking dynamic speakers to provide high-quality, educational programming for legal marketing professionals in Toronto, Montreal, and Halifax in 2020.
December 19, 2019 - 06:21 PM
When developing a business development strategy for your firm, practice area, industry group or your own individual practice, are you looking at numbers as a means to influence decisions? You should be.

In an age when every facet of life is measurable, firms that want to survive and thrive must wel
December 19, 2019 - 09:57 AM
On the eleventh day, Gina Rubel of Furia Rubel Communications discusses the importance of podcasts in a law firm’s social and digital media mix.
December 18, 2019 - 04:31 PM
Join us for upcoming webinar Looking Ahead to 2020: What’s to Come in Digital & Social Media December 19 at noon CT. Sit in with a panel of experts as they analyze the best of the best this past year, answer attendee questions, identify upcoming trends & take a deep dive into social & digital media.
December 18, 2019 - 09:20 AM
On the tenth day, Lynn Foley of fSquared Marketing discusses theimpact of recent algorithm changes of two of the most used social media platforms. We are thrilled to welcome Lynn as the incoming 2020-2021 Social & Digital Media SIG co-chair!
December 17, 2019 - 02:42 PM
Congratulations to the 2020 LMA Presidents' Gift Grant Program Recipients!
December 17, 2019 - 10:09 AM
On the ninth day, Lindsey Bombardier of Lenczner Slaght provides three key areas of focus when communicating the value of digital/social media and gives an in-depth look at her firm's recent holiday card campaign.
December 16, 2019 - 10:41 AM
On the eighth day, Kim Lyons of Holland & Knight LLP provides great tips for maximizing LinkedIn and shares more about a recent firm campaign, #BeAnAlly.
December 15, 2019 - 06:06 PM
On the seventh day, Nancy Myrland, founding member and SIG co-chair from 2006-2011, discusses the value of  podcasting and video marketing.
December 14, 2019 - 05:50 PM
On the sixth day, Jacqueline Madarang of Blank Rome discusses technology in 2020 and a mini site she crafted in a previous role. 
December 13, 2019 - 12:49 PM
On the final day of the 2019 LMA Annual Conference, a panel of C-suite leaders converged at the same conclusion: While we all thought we would be doing something very different from what we are doing now, we wouldn’t change the path that got us to where we are.
December 13, 2019 - 09:06 AM
Join us for upcoming webinar Easy, Essential, and Impactful: Two Commonsense Tips to Plan Better Meetings and Better Estimates December 18 at 1 p.m. CT. Meeting and estimating are crucial aspects of project management and can help establish credibility when done right.
December 13, 2019 - 07:29 AM
On the fifth day, our SIG's 2018-2019 co-chair, Stefanie Knapp of Allen Matkins, discusses communicating the power of social and digital media.
December 12, 2019 - 10:02 AM
On the fourth day, Laura Toledo of Nilan Johnson Lewis PA shares her focus on LinkedIn ads in 2020.
December 11, 2019 - 12:21 PM
On the third day, Jessica Aries of Peek & Toland PLLC shares her top six tips for communicating value.
December 11, 2019 - 10:49 AM
In 2018, Beveridge & Diamond (B&D) overhauled its website to mirror the changing landscape of environmental law and received LMA Mid-Atlantic's Your Honor Award for Technology Management.
December 11, 2019 - 10:47 AM
Web metrics are measured through key performance indicators. But not many law firms are measuring them fully. While many firms are measuring ... profitability, billable hours and overall productivity—most firms, and their marketing teams, miss the mark by not measuring cost rates or even win rates.
December 11, 2019 - 10:47 AM
Ever wonder how other firms your size can afford that CRM, and if anyone actually uses it? In Baltimore on October 17, we put our heads together to ask questions and share ideas (both good and bad) at our annual BYO Think Tank for Small to Mid-Sized Law Firms.
December 11, 2019 - 10:46 AM
Content Pilot executives Deborah McMurray and Keith Wewe presented on how law firms respond to the request for proposal (RFP) process at the 2019 LMA Mid-Atlantic Region Conference. The presenters’ main point: law firm marketing teams need to view the RFP process as part of revenue generation.
December 11, 2019 - 10:46 AM
Dating back to her days on the college debate team, Christine Clapp, President of Spoken with Authority, admitted to the Baltimore Local in a recent program that, like many of us, she wasn’t comfortable with public speaking and feared it would always hamper her.
December 11, 2019 - 10:45 AM
The Capital Local Group and Senior Leaders SIG teamed up in September to put on a program with eight speakers along with moderator Jeff Roberts of Moiré Marketing Partners, to deliver messages of inspiration and describe how passions outside of legal can positively impact our performance.
December 11, 2019 - 10:45 AM
The 2019 Mid-Atlantic Your Honor Award in the category of Business Development went to Shook, Hardy & Bacon, and its “Cannabis Law: The Next Wave of Litigation” project, a carefully deployed strategic communications campaign designed to maximize the impact of the firm’s brand equity.
December 11, 2019 - 10:44 AM
When the leadership at Jones Walker LLP expressed interest in launching a cybersecurity practice, the team at Hellerman Communications knew they had to be creative to help their client stand out in an already saturated market.
December 11, 2019 - 10:44 AM
Debra L. Henry, Director of Marketing and Business Development at Gordon Feinblatt, is one of two members honored recently at the annual LMA Mid-Atlantic Regional Conference in Washington, D.C., on November 6, 2019. Debbie received the prestigious “Member of the Year” award.
December 11, 2019 - 10:44 AM
The 2019 Mid-Atlantic Your Honor Award in the category of Business of Law went to Finnegan, Henderson, Farabow, Garrett and Dunner, LLP, and its innovative implementation of Intapp Experience, a cloud-based experience management system.
December 11, 2019 - 10:44 AM
José E. V. Cunningham is one of two members honored recently at the annual LMA Mid-Atlantic Regional Conference in Washington, D.C., on November 6, 2019. José received the prestigious “Member of the Year” award.
December 11, 2019 - 10:43 AM
Did anyone else blink and the end of 2019 is suddenly here? I was very excited to kick this year off when LMA and The Next Big Thing Committee asked me to help present this year’s Next Big Thing, Service Metamorphosis: Driving Process Improvement.

Brenda Plowman, CMO at Fasken, and Deborah McMurray
December 11, 2019 - 10:43 AM
Mindfulness practitioners use an army of tools to help with their daily practice in observing the world around them exactly as it is. Cultivating a gratitude practice allows you to intentionally focus on to the world around you – to pause from the busyness and pay careful attention to your life.
December 11, 2019 - 10:42 AM
Podcasts are beginning to make the leap into the law firm world. They are a great way to reach new audiences by demonstrating a firm’s thought leadership. In 2016, my firm decided to start podcasting. After three years of recording, editing, and publishing, I’ve learned several tips to keep in mind.
December 11, 2019 - 10:42 AM
Marketing has grown increasingly expensive as digital marketing tools have emerged and evolved. Proving your value can be challenging as the partners need to see actual data to be convinced that a large investment in technology will produce results.
December 11, 2019 - 10:41 AM
Our region continues to flourish with record-breaking membership numbers, innovative program offerings, and social events ripe with networking opportunities ... I can’t think of a prouder moment than applauding all that the Mid-Atlantic Region has accomplished so far this year.
December 11, 2019 - 10:41 AM
As 2019 draws to a close, so too does my service as your Mid-Atlantic Region Newsletter Committee Chair and Editor. For me, and many others, LMA is a network of friends, supporters, mentors, sounding boards – and sometimes even the competition.
December 11, 2019 - 10:40 AM
How does one develop a successful business development program? In the course of our efforts and experimentation, we’ve discovered that ... there are crucial takeaways that have worked and are still working for us, and around which you can begin to build your own program.
December 10, 2019 - 12:38 PM
On the second day, Roy Sexton of Clark Hill discusses social media scorekeeping and community involvement campaigns that make an impact.
December 9, 2019 - 06:30 PM
Name: Hunter Rowe

Position: Business Development Coordinator, Norton Rose Fulbright

Age: 30

Hometown: Ganado, Texas

Education: B.A., Communication, St. Edward’s University
December 9, 2019 - 01:09 PM
Welcome to the 2019 edition of our SIG’s 12 Days of Social and Digital Media!
December 9, 2019 - 01:00 PM
Branding and how you share your brand story with the world is critical for an organization’s success. Another indicator of success is an organization’s willingness to recognize areas for improvement.

Share your thoughts and expertise regarding LMA's brand story in this 15-minute survey.
December 6, 2019 - 11:06 AM
The Legal Marketing Association Eastern Canada division (LMAEC) celebrated its 2019 Your Honour Awards last Thursday night at the Hyatt Regency Hotel in Toronto. The YHA awards recognize the best of the best in terms of legal marketing initiatives.
December 5, 2019 - 09:06 AM
Join us for upcoming webinar Supplier Diversity 101: Understanding the Business Case for Implementing a Supplier Diversity Initiative December 10 at noon CT. Like most business programs, supplier diversity can create advantages and add value — and, when done well, can grow organizations' top line.
December 5, 2019 - 08:06 AM
As marketers, business development professionals and other professionals in the legal marketing space, you know the power and importance of a well-positioned, well-communicated brand. Share your feedback in the just released Communications and Brand Story Survey to help elevate LMA's positioning.
December 2, 2019 - 02:19 PM
As our 2019 Midwest Regional Conference was in June, just seven months after our virtual YHA awards in 2018, we will coordinate our schedule beginning with next year’s 2020 Midwest Tech Conference in Chicago in June. This means your submissions will cover a period longer than 12 months for this firs
November 29, 2019 - 09:06 AM
Join us for upcoming webinar Navigating the Changing CRM Landscape December 5 at noon CT! This webinar will look at current trends to better navigate these changes and help you leverage CRM in your firm.
November 26, 2019 - 11:38 AM
Breakout Sessions begun on Conference day 1 and I started off at “Accept It: Culture and Branding Are All That Matter”, presented by Terry Isner, CEO/Owner of Jaffe. I’ve been hearing a lot lately from companies in various markets how vital the culture is in employee satisfaction and retention...
November 25, 2019 - 09:06 AM
Join us for upcoming webinar Coaching the Heroes: Business Development for Plaintiff Attorneys December 3 at noon CT! Plaintiff marketers face their own set of challenges — plaintiff attorneys fix their clients' problems, but can overlook business development and the need to hire outside coaching.
November 21, 2019 - 03:06 PM
LMA Boston is pleased to announce the following members have been appointed to serve on the 2020 Local Steering Committee (LSC).
November 20, 2019 - 09:12 AM
LMA Bay Area members learned how to improve client service and communicate with people who have different personality types at two recent programs that brought the audience members into the action.

Where are You on Your Client Service Journey?
On Sept. 12, Jill Weber, chief marketing and business d
November 20, 2019 - 06:06 AM
Time is running out to apply for the Presidents' Gift.
November 19, 2019 - 11:33 AM
Join us for an elegant evening in one of the DOUGLAS hotel’s premium luxury suites, Apt 108. Take in the bold artwork and playful design of this hidden gem as we reconnect and celebrate the end of 2019 over cocktails, canapés, fun door prizes, and perhaps a game or two of pool.
November 13, 2019 - 01:24 PM
Successful leadership of teams and firms through times of change and uncertainty often comes down to having a positive, and opportunistic, mindset.
November 12, 2019 - 08:24 AM
Here's 2019 LMA Northeast Conference co-chair Stefanie Marrone on why you should attend the hashtag#LMANE19 conference this week on November 14/15 in Brooklyn, New York. A special thanks to @Rob Kates for producing this video.
November 12, 2019 - 08:19 AM
Why should you attend the NE Regional Conference? Here's 6 reasons why.
November 11, 2019 - 02:32 PM
Law firms are focusing more than ever on improving client service and obtaining valuable feedback to guide their client development strategies, but how do you act on feedback in a way that makes a difference?
November 11, 2019 - 01:48 PM
Submit your application for the LMA Presidents' Gift today
November 11, 2019 - 08:22 AM
We all know that client feedback programs are key to understanding our clients and enabling us to retain, grow and deepen our most important relationships. But how do you make a program at a law firm a success?
November 8, 2019 - 12:09 PM
Ever tried pitching a story about something that took place a few days ago, or a trend that’s already been covered? It doesn’t work out so well.
November 5, 2019 - 11:06 AM
LMA Philadelphia is pleased to announce the members serving on the 2020 Local Steering Committee (LSC).
November 1, 2019 - 04:06 PM
The deadline to submit presentation ideas to the P3 Call for Ideas is extended until Monday, November 4. We hope you take this extension as an opportunity for you to share your unique, engaging session ideas.
November 1, 2019 - 09:59 AM
LMA New York is pleased to announce the members serving on the 2020 Local Steering Committee (LSC). LSC members work closely with the LMA Northeast Regional Board and are actively involved in providing value to LMA New York members.
October 31, 2019 - 12:54 PM
Greg Fleischmann, Sidley Austin’s Director of Global Business Development and Marketing offers his thoughts on what he hopes those attending will take away from the panel and why he values his participation in the conference and in LMA.”
October 29, 2019 - 05:25 PM
Happy Halloween to the LMA community! This fall season, we are running a flash sale on educational products. LMA members can enjoy our Spooktacular Sale, with 10% off educational products like LMA QuickStart® and conference recordings until October 31, 11:59 p.m. CT. 
October 25, 2019 - 03:43 PM
There's still time to submit session ideas to P3 – The Practice Innovation Conference's 2020 program! P3 is the best conference for business-of-law professionals to network and discover the latest trends and tools for implementing exceptional legal pricing, project management and process improvement
October 25, 2019 - 10:14 AM
My message and purpose in applying for the LMASE Regional Conference Scholarship was to convey the nature of my new role, at my new firm, with completely new (to me) practice areas...
October 24, 2019 - 09:06 AM
Join us for the upcoming webinar Deftly Diverse: Communicating Effectively in a Culturally Rich Workplace October 29 at noon CT! In order to effectively communicate with diverse clients, it's necessary that you understand their communication patterns, priorities and methods.
October 21, 2019 - 02:56 PM
Join the LMA Southwest Region LMANext Class 2020
October 18, 2019 - 09:06 AM
Join us for upcoming webinar SEC Filings Introduction: No Math Required – How to Read Between the Numbers for Actionable Insights October 23 at noon CT! SEC filings offer qualitative, actionable intelligence if you know where to look.
October 11, 2019 - 01:25 PM
As competition intensifies in the legal industry, in-house lawyers have increased options and buying power when determining who will fulfill their internal and external support needs. Join us for an interactive discussion with in-house leaders as we explore their thoughts on the future of legal.
October 10, 2019 - 01:03 PM
Seven reasons to say yes:

An amazing keynote: NetApp's Connie Brenton and Emily Teuben, leaders in this industry, open the conference with an address on driving change in legal today.
October 9, 2019 - 04:31 PM
Creating an inviting atmosphere of work-life balance with your legal marketing team - Talking all things mental wellness in this LMA Southwest Region Conference Recap
October 9, 2019 - 07:06 AM
The LMA Northeast is finishing up the year strong and starting to think about 2020! It’s not too late to sponsor one of our remaining 2019 Boston, NYC or Philly local programs or the Northeast Regional Conference in NYC. Now is the perfect time to start thinking about 2020. 
October 8, 2019 - 04:28 PM
LMA is pleased to announce that P3 – The Practice Innovation Conference is gearing up for its eighth annual educational showcase of the latest business of law trends in legal pricing, project management and process improvement.
October 7, 2019 - 09:06 AM
Join us for the upcoming webinar Creating Content Strategy Beyond Blogs October 10 at 11 a.m. CT! Content is evolving — is your firm evolving, too? Blogging is a successful way to drive engagement and gain loyalty with an audience, but other forms of content are worthwhile too.
October 3, 2019 - 11:06 AM
LMA Northeast is pleased to announce the following members will lead our region in 2020. These leaders will be actively involved in providing value to the LMA Northeast members through programming, events, membership engagement and knowledge sharing. Congratulations to all!
October 1, 2019 - 12:22 PM
Jeff Berardi is the Chief Marketing & Communications Officer (CMCO) and a Senior Managing Director at Ankura in Boston, MA. As CMCO, Jeff leads a global team of marketing professionals who support Ankura’s operations in offices around the world.
September 30, 2019 - 01:21 PM
It is generally recognized that diverse lawyers tend to lag behind their majority counterparts when it comes to building and sustaining their own books of business. But legal marketers know that the ability to generate business affords diverse lawyers more opportunities for advancement.
September 30, 2019 - 12:09 PM
Deborah Farone and Howard Kravitz will be presenting a session at the 2019 LMA Northeast Regional Conference on “Fostering a Rainmaking Culture.” We asked them to tell us more about what attendees can expect from the session and why they’re looking forward to attending #LMANE19. 
September 30, 2019 - 12:00 PM
Succeeding within a very diverse workforce can be challenging. The diversity of cultures, generations, regions and even the diversity of roles that make up today’s marketing departments may result in issues within the team, and it’s important to adapt to various styles in order to collaborate.
September 30, 2019 - 11:57 AM
Melissa Croteau is the Chief Business Officer of Buchanan Ingersoll & Rooney in Washington DC. With more than 25 years of experience in business development, marketing and communications, Melissa leads the way in maximizing value for the firm’s clients.
September 30, 2019 - 09:06 AM
Join us for the upcoming webinar Exploring Mental Wellness in the Legal Marketing Industry October 3 at 1 p.m. CT! Mental health and wellness is crucial to understand and encourage not only as a professional competency, but also as a driver of diversity and inclusion.
September 27, 2019 - 07:26 PM
Holly McClearly shares her insights from the 2019 LMA Southwest Region Conference
September 27, 2019 - 07:14 PM
2019 LMA Southwest Region Conference Session Recap on The Secret Sauce – Developing Recipes for Powerful Storytelling That Will Enhance Your Content and Drive Differentiation, Brand Identity and New Business Opportunities
September 27, 2019 - 07:08 PM
Shanna Lee gets the room to unplug and relax during the 2019 LMA Southwest Region Conference
September 27, 2019 - 06:55 PM
Brian Dare, Jennifer Dezso and Marny Lifshen provide the secret recipe to storytelling success during the 2019 LMA Southwest Region Conference
September 27, 2019 - 06:38 PM
Michael Blachly, Christine Harris and Paul Grabowski share how to use metrics to showcase your value at your firm
September 27, 2019 - 06:29 PM
Michael Blachly challenges legal marketers to describe their brand in his presentation during the 2019 LMA Southwest Region Conference
September 27, 2019 - 06:19 PM
Heather McCullough of Society 54 shares how to create client service guiding principles that serve as a roadmap for how everyone at your firm can provide excellent client service during her LMA Southwest Region Conference presentation
September 27, 2019 - 06:07 PM
Deborah Farone, author of "Best Practices in Law Firm Business Development and Marketing." shares the secrets of great rainmakers in her 2019 LMA Southwest Region Conference presentation "Best Practices in Business Development - Rainmakers' Secrets"
September 27, 2019 - 09:35 AM
We asked Great Jakes’ co-founder and partner Robert Algeri, a longtime LMA sponsor and LMA Northeast member about why he is sponsoring the 2019 LMA Northeast Regional Conference and to what he’s most looking forward with respect to this year’s conference.
September 27, 2019 - 09:30 AM
Joe Calve will be a presenter at the 2019 LMA Northeast Regional Conference “Check Boxes: Your Next Firm & Your Next Position. What is Needed.”
September 27, 2019 - 07:06 AM
The Legal Marketing Association's Philadelphia group is seeking dynamic speakers to provide high-quality, educational programming for legal marketing professionals in the Philadelphia market in 2020.
September 24, 2019 - 03:10 PM
As co-chair of the 2019 LMA Northeast Regional Conference, I was so excited when James Kane agreed to be our keynote speaker. James is considered the leading researcher and authority on what makes someone truly loyal – to another person, to an organization or to a cause. 
September 24, 2019 - 12:30 PM
The West Region is proud to announce its newest member benefit – the LMA West Region Video Library. Thanks to our partner, RubyLaw, the video library will offer members access to both livestreaming and previously recorded programs from their desktop or mobile devices, on demand.  
September 23, 2019 - 12:29 PM
Jenna Schiappacasse is Director of Client Development at Rosenberg Martin Greenberg, LLP (RMG). Since 2010, Jenna has held various marketing and business development roles at RMG. In her newest role, Jenna thrives on connecting the firm’s clients with RMG attorneys, driving new business to the firm,
September 23, 2019 - 12:29 PM
Janessa Shaikun and I are getting geared up for the upcoming 2019 LMA Mid-Atlantic Region Conference on November 6 at the Renaissance Hotel in downtown D.C.!  Our Programming Committee has put together a full-day agenda packed with dynamic speakers who will offer suggestions
September 20, 2019 - 07:48 AM
One size doesn’t fit all when it comes to being a successful, effective marketing and business development professional, so we’re excited to feature an interactive program about “Leading, Managing and Inspiring Based on Our Different Styles.” Informed by perspectives from Despina Kartson.
September 18, 2019 - 03:48 PM
Leigh Kessler, a former nationally touring headline comedian and frequent speaker on branding, fundraising, data and technology, will present a session at the 2019 LMA Northeast Regional Conference on, “What Lawyers and Law Firms Can Learn About Building an Authentic Brand from Stand-Up Comedy.”   
September 17, 2019 - 08:06 AM
Join us for upcoming webinar LawVision and Peer Monitor Pricing Survey September 20 at 1 p.m. CT! Attend this webinar to get insight into pricing departments, new professional roles, trends and tools and more to help your firm's pricing strategy transform.
September 16, 2019 - 01:42 PM
The 2019 LMA Northeast Regional Conference is quickly approaching on November 14-15 at the New York Marriott at the Brooklyn Bridge.
September 16, 2019 - 12:43 PM
Request for Proposals (RFPs) often make or break a law firm's quest for new business. The LMANE19 Regional Conference includes a session addressing how RFPs are changing the way corporate legal departments are managing their budgets for outside counsel.
September 16, 2019 - 11:46 AM
With more than 50 engaging speakers across 25 conference sessions, there’s something for legal marketers at every level and firm size at this year’s LMA Northeast Regional Conference.
September 16, 2019 - 09:06 AM
Join us for the upcoming webinar The Body of Knowledge: Driving Performance on September 18 at noon CT! As a leader in the legal marketing and business development sphere, learn how to leverage the Body of Knowledge to form, manage and support successful teams.
September 16, 2019 - 09:06 AM
Join us for the upcoming webinar A New Standard Is Set in Legal September 24 at noon CT! The Standards Advancement for the Legal Industry (SALI Alliance) is a standards-setting body dedicated to serving the legal industry. But what is the SALI Alliance doing that can benefit you and your firm today?
September 13, 2019 - 12:48 PM
Legal marketing professionals play a vital role in helping attorneys and law firms understand the value of effective public relations and creating and implementing a PR plan to boost branding, according to strategic communications consultant Judy Rakowsky. 
September 12, 2019 - 02:21 PM
In Show and Tell: A Writing Workshop for Legal Marketers, Scribe’s Kristin Walinski takes legal marketers through the paces of how to create content that grabs readers’ attention and creates an impact.
September 12, 2019 - 12:36 PM
Michelle Hauser has been with Katten for almost 10 years. In this interview, Michelle shares tips, lessons learned and more.
September 12, 2019 - 10:24 AM
Legal marketing departments are often asked to consider tools that can help with driving and creating efficiencies, especially for proposals.
September 12, 2019 - 09:03 AM
Law firms all have the same challenges – pressure from clients, new competitors entering the market, changing and complex legal problems, increasing expectations on “excellent” client service. Ask ten firms their approach to any one of these issues, and you will get 12 different solutions.
September 12, 2019 - 08:56 AM
We are about to enter the busiest time of year, both personally and professionally. The “to do” list gets longer and longer with year-end rapidly approaching, and the nights and weekends become more jammed-packed with errands and commitments.
September 12, 2019 - 08:54 AM
Stephanie Bishop is the Senior Business Intelligence Manager with the law firm of Hunton Andrews Kurth LLP in Richmond, where she has been since 2015. In the following interview, Stephanie shares her approach to client service and advice for career success.

How do you define excellent client servic
September 12, 2019 - 08:51 AM
Highly recommended and co-authored by Warren Farrell (author of The Myth of Male Power) and John Gray (author of Men Are from Mars, Women Are from Venus), The Boy Crisis: Why Our Boys Are Struggling and What We Can Do about It examines the reasons why boys and young men seem to be falling behind.
September 12, 2019 - 08:31 AM
In professional services business development, and in corporate America more generally, we are hearing more and more about words like empathy and relationship when it comes to client attraction, engagement and service delivery.
September 12, 2019 - 08:23 AM
The voice of the client is the most important voice of all. Whether that voice is one of an internal client, as you support one of your attorneys’ needs on a business development initiative or marketing project, or if you are directly interfacing with the clients of your firm: we all must listen.
September 12, 2019 - 08:06 AM
Join us for the upcoming webinar Extending Your Firm's Reach through Podcasting September 17 at noon CT! Learn how to execute podcasts well so they can leave a lasting impact and promote your brand.
September 9, 2019 - 09:06 AM
Join us for the upcoming webinar How To Advance Your Career: Developing a Roadmap for Success with the BoK September 12 at 1 p.m. CT! This webinar will contextualize how LMA's Body of Knowledge (BoK) can play a key role in advancing your career and professional development.
September 6, 2019 - 09:06 AM
Join us for the upcoming webinar Motivating Young Lawyers to Market October 8 at noon CT! An Executive Director, two managing partners and an in-house marketing director will explain the importance of business development and marketing skills and the role they play in young lawyers' career growth.
September 4, 2019 - 11:53 AM
We are excited to have Scott Rubenstein and a group of legal marketers to present, “Stacking Up: A Discussion On Optimizing Marketing Technology,” on Friday, November 15 at the 2019 LMA Northeast Regional Conference.
September 3, 2019 - 11:51 AM
Ackert will be presenting a session at the 2019 LMA Northeast Regional Conference on “How to Deliver Tailored, Data-Driven Business Development Coaching” with Melissa Croteau, the Chief Business Development Officer at Buchanan Ingersoll & Rooney.
August 27, 2019 - 09:55 AM
Will you set aside 5 minutes to take this quick survey?
August 27, 2019 - 09:06 AM
Join us for the upcoming webinar The Path to Peak Personalization August 29 at noon CT! The bar for client service is constantly rising, is your firm meeting it? Through effective personalization, your firm can better retain existing clients and attract new ones. 
August 26, 2019 - 12:13 PM
We hope you will join us in Brooklyn for the 2019 LMA Northeast Regional Conference! Take advantage of early bird registration and secure your spot today.
August 23, 2019 - 09:06 AM
Join us for upcoming webinar Competitive Intelligence on a Budget August 27 at noon CT! This webinar will help firms, especially small firms, leverage the free resources available online to help create profitable and valuable knowledge.
August 22, 2019 - 05:29 PM
The #LMASW19 agenda is fully loaded - a new pre-conference, our signature deep-dive, workshop-driven sessions, a featured midday speaker, amazing general session panel, a Zen Break to unplug & recharge - and MORE!
August 22, 2019 - 10:08 AM
You have a chance to enable change: Take this 5-minute survey to help APRL assess how the Rules of Professional Conduct may or may not need to be updated to reflect the changing nature of legal practice.
August 21, 2019 - 10:21 AM
We are gearing up for the 2019 LMA Northeast Conference on November 14-15 in New York. This year, the LMA Northeast Region is offering junior marketers the chance to learn from industry veterans at the LMANext/Future Leaders Pre-Conference Boot Camp on Thursday, November 14. 

Jennifer Johnson Scalz
August 21, 2019 - 05:06 AM
The Legal Marketing Association is pleased to announce the 2020 board of directors. Please see the official press release below and available here for download in PDF format. This press release is tagged as for immediate release.
August 20, 2019 - 04:24 PM
Explore the intersection between cutting-edge, client-facing BD roles and their reliance on technology to operate efficiently and effectively within law firms to drive revenue in this JD Supra article.
August 20, 2019 - 07:06 AM
We want to see you at the 2019 Northeast Regional Conference in Brooklyn, New York, an area packed with hip restaurants, trendy coffee shops, cool craft breweries, breathtaking views, and more! 
August 19, 2019 - 05:45 PM
Name: Ashley Black
Position: Marketing Manager
Age: very young at heart
Family: Michael (husband of 5 years), Ava (3 year old daughter), and Bella (giant schnauzer)
Hometown: Myrtle Beach, SC
Education: BS in Marketing from Clemson University (Go Tigers!) and MS in Integrated Marketing Communication
August 19, 2019 - 04:13 PM
It’s not always what’s on your resume that will get you your next job in legal marketing. That was one of the key takeaways from the LMA Bay Area’s Aug. 8 program, “Advancing Your Career in Legal Marketing.”

Kate Harry Shipham, owner of executive search firm KHS People, and Clare Ota, senior market
August 19, 2019 - 09:06 AM
We are seeking leaders to serve on the 2020 LMA New York Local Steering Committee!
August 15, 2019 - 01:21 PM
We are seeking leaders to serve on the 2020 LMA Boston Local Steering Committee.
August 15, 2019 - 11:49 AM
The LMA Philadelphia Local Steering Committee has begun its annual process of evaluating candidates to fill the 2020 Philadelphia Local Steering Committee open positions.
August 12, 2019 - 10:06 AM
Secure your spot for the 2019 LMA Northeast Regional Conference in Brooklyn, New York on November 14 and 15. We are thrilled to announce James Kane as our #LMANE19 keynote speaker!
August 12, 2019 - 09:06 AM
Join us for the upcoming webinar California Consumer Privacy Act Compliance September 10 at noon CT! Three marketing experts will analyze data privacy protection laws, what they mean for your firm, their potential risk and practical suggestions for managing them.
August 9, 2019 - 04:40 PM
We are looking for candidates who want to make a difference locally and in our profession, who can contribute creative ideas and inspire others with their passion, and those who want to get more involved.
August 9, 2019 - 12:06 PM
Meeting the right people in the right way can mean the difference between a steady career and a skyrocketing career. There is no better way to connect with the rising stars and established leaders in legal marketing than through face-to-face local events - and especially through local volunteerism.
August 3, 2019 - 10:08 AM
In conjunction with the Detroit City Dance Festival, the Detroit Institute of Arts will spotlight the work of LMA Michigan’s John Sobczak in “The heART of Dance,” an exhibit featuring images of performers from the area’s top dance companies.
August 1, 2019 - 07:21 AM
Laura Kopsch joined Jaffe Raitt Heuer & Weiss in June 2019 as the Director of Marketing. She is responsible for marketing and business development initiatives, media relations, brand management, sponsorships and events, education and training, and more.
July 30, 2019 - 10:08 AM
Showcase your company this November at the 2019 LMA Northeast Regional Conference, the premier gathering for law firm marketing and business development professionals. Your promotional reach will extend even beyond the Northeast Region as attendees and speakers come from across the nation!
July 29, 2019 - 01:06 PM
LMA Michigan member Tony Marion has been promoted to Director of Marketing Operations at Dykema. In this role, he helps drive strategy, design, and execution in all of the firm’s Business Development & Marketing initiatives.
July 27, 2019 - 06:57 AM
Take part in the American Diabetes Association's annual Michigan fundraiser, the Tour de Cure at Belle Isle in Detroit! The September 8, 2019 event includes a mix of cycling, running, and walking events, and every dollar raised brings us that much closer to a cure.
July 26, 2019 - 05:25 PM
The LMA Bay Area’s most recent program featured a thought-provoking discussion of the interplay between using data versus your own intuition in making content decisions.

The upshot – both strategies play a role in successful content creation. You can use data-driven strategies to grab the attention
July 24, 2019 - 07:50 PM
So, you’re going to the next LMA Annual Conference! Hooray! You look at the agenda and start to think, I like many of these sessions, there is so much to choose from, but where do I start?
July 24, 2019 - 12:59 PM
This month, the LMA Bay Area is excited to feature Livca Shin-Kim, Marketing Manager at Donahue Fitzgerald LLP, a law firm with offices in Oakland, Walnut Creek, Larkspur, and Los Angeles.
July 23, 2019 - 01:15 PM
The theme for the 2019 LMA Midwest Regional Conference in Detroit was “Insight – Interaction – Inspiration.” By the end of our two days together, we walked away with a pleasant reminder of why we do what we do, a strengthened sense of community and a name for our unique roles on the inside.
July 22, 2019 - 09:13 AM
We Want to Hear From You, Southwest Region!
July 22, 2019 - 09:06 AM
Join us for the upcoming webinar 2019 State of Digital & Content Marketing Survey July 25 at noon CT! This webinar will dive into the survey results that uncovered the single-most important piece attracting both C-suite officers and in-house counsel to content: utility.
July 15, 2019 - 12:19 PM
Congratulations go to LMA Midwest members Cindy Schram and Stacey Parzuchowski along with their marketing team colleagues Jacki Lane, Cait Connor, and Chelsea Miller who spearheaded the effort.
July 10, 2019 - 01:26 PM
Want to attend the 2019 LMASW Region Conference? Not sure how to convince your firm? Read the Conference Rationale!
July 8, 2019 - 09:06 AM
Information drives business development. Where and how to research background data on prospects, companies and industries is an ongoing challenge for legal marketing professionals. In this Q&A, Mary Jenkins, manager of research solutions at AccuFile, offers tips on where to dig for this vital info.
July 1, 2019 - 03:34 PM
After a successful Day 1 at my first LMA Annual Conference, I was ready to close out Day 2 with a bang. What better way than to kick off the day with an incredible GC panel.
July 1, 2019 - 09:59 AM
LMASW Regional Governing Board Application and Your Honor Awards Nominations
June 28, 2019 - 10:32 AM
The LMANE New York Communications Committee needs your help – and can help your career at the same time.
June 27, 2019 - 10:42 AM
Raise your hand and get involved in the LMA Northeast Board of Directors! 
June 27, 2019 - 07:06 AM
The SALI Alliance and Free Law Project announced today the contribution of a U.S. court taxonomy to the SALI Alliance for use in emerging legal industry standards. Read the full press release.
LMA is proud to be a founding member of the SALI Alliance.
June 24, 2019 - 10:22 AM
Causality. Intuitive. Passion. Hosted by Brown Rudnick, the June 17 Boston CMO Panel offered attendees unfettered access to a group of industry leaders who exemplify their favorite words every day.
June 21, 2019 - 09:06 AM
Join us for the upcoming webinar Voice Marketing: Bring It On! June 25 at noon CT! Increase your knowledge of the various developments underway in the voice marketing world and learn how to utilize them most effectively to establish your firm as unique and different from the competition. Through thi
June 19, 2019 - 04:18 PM
Nominations now open for LMASW Region 2019 Your Honor Awards
June 17, 2019 - 04:44 PM
As the first and only solo marketer at your firm, you may be overwhelmed with the gargantuan tasks at hand – digital marketing, event planning, budgeting, and business development coaching, to name a few. The list is long, and it’s all on your plate at your table for one.

How did the firm get it do
June 17, 2019 - 04:43 PM
A wise friend once taught me that movements within society are far less about the leader of that movement and far more about the people who choose to be part of it.
June 17, 2019 - 04:43 PM
In this somewhat breathlessly written yet thoughtfully conceived book, motivational speaker and author, Rachel Hollis, tries to help women figure out what really matters to them in life and in work, and then take the right steps to achieve their goals.

Hollis’s basic advice to her readers is: not t
June 17, 2019 - 04:43 PM
Herb Thomas is Chief Marketing Officer of Whiteford, Taylor & Preston. He previously served as Chief Business Development & Marketing Officer of Dewey & LeBoeuf and Chief Administrative Officer of LeBoeuf, Lamb, Greene & MacRae.
June 17, 2019 - 04:42 PM
We as legal marketers find ourselves joining new teams all the time. Sometimes it’s for a new project, assuming a new role, starting a new job, or perhaps it’s a new volunteer position with LMA, like me. We all want to get past the “meet and greet” and move on to achieving our goals faster.
June 17, 2019 - 04:42 PM
A law firm’s culture is key to the firm’s brand. Any branding or re-branding efforts that you undertake will certainly measure external perceptions of your firm. However, it’s just as important to understand internal perceptions.
June 17, 2019 - 04:41 PM
When tasked with managing a team initiative, start by reviewing the previous process for executing the task. However, when faced with managing a new project without a roadmap to reference, it is sometimes difficult to decide where to start.