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LMA News

LMA News captures the latest trends in the profession and contains the LMA International HQ updates. Here you can find regional news ranging across all of the LMA regions and general re-posts from various legal marketing platforms. Tailor your News Feed so you can have your Favorite Blogs waiting for you to read right when you log in.

March 26, 2019 - 01:22 PM
Philadelphia Local Group member John Witts is the Senior Marketing Technology Manager at Drinker Biddle & Reath LLP. He’s also been serving as the co-chair of the LMA’s Marketing Technology Special Interest Group for the past few years.
March 25, 2019 - 05:23 PM
Name: Lauren Barlow
Position: Chair – Phoenix, Marketing Coordinator at Sacks Tierney P.A.
Age: 29
Family: My parents live in my hometown of Glendale, AZ, my brother lives in downtown PHX with his Girlfriend and my husband and I live in North Scottsdale.
Hometown: Glendale, AZ
Education: I have
March 25, 2019 - 04:06 PM
The decision to join a business development program can be scary but well worth the risk. On Wednesday, March 27, attend our upcoming webinar “BD Coaching for the Small Marketing Department: Tips, Tricks and Truths,” and discover how a business development coaching program might work for your firm.
March 25, 2019 - 11:53 AM
A new year; a fresh start. A time that naturally spurs reflection and resolutions. When I embarked on my first role as a marketing coordinator (for a firm which previously had no such position), I found myself excited to take on a challenge, but hopelessly lost as to where to find the right tools...
March 25, 2019 - 11:52 AM
On February 21, the Baltimore Local held a lunch and learn to view the “Data Visualization” webinar presented by LMA all-stars, David Ackert, President of Ackert, Inc., and Kevin Iredell, Director of Business Development at Stroock & Stroock & Lavan.
March 25, 2019 - 11:51 AM
While in the early years of websites, digital experiences and design weren’t on the forefront of an innovator’s go-to-market strategy, a recent study in 2017 showed that 75% of web users will judge credibility based on web design.
March 25, 2019 - 11:50 AM
The greatest tool you will ever have in your career is found within yourself. As you progress in your career, you must sharpen your skills and learn new techniques to do what you do best, but you will always be you.
March 25, 2019 - 11:49 AM
An important court ruling comes down, and a lawyer calls and says, “We need to send out a client alert.” And so begins the race to write, edit and distribute content to clients’ inboxes before they are flooded with competitors’ articles on the same topic.

In a digital age riddled with information-o
March 25, 2019 - 11:49 AM
Having a robust strategic plan not only benefits the firm but can also be essential to the success of the marketing and business development team.
March 25, 2019 - 11:48 AM
It is vital that marketing technologists understand both the tactical and strategic value of their tools for greater efficiency, data-driven planning and enhanced client service. The following articles reveal a myriad of ways firms can leverage experience data strategically.
March 25, 2019 - 11:47 AM
Considering the expectations placed on partners for business development, why should we wait until promotion to partnership occurs to provide coaching, education and training to associates?
March 25, 2019 - 11:46 AM
For law firms, the public relations (PR) function is always changing. Much like the word “publication,” and its inherent print-based definition, the term “public relations” at times feels antiquated and inadequate to describe what this function has become. The question is, "Where are we going?"
March 25, 2019 - 11:45 AM
As our region’s co-director of programming, Tahisha Fugate is intensely involved in planning our programs for 2019, including our second annual conference, which is set for November in downtown D.C. This is just one of the many involvements that make Tahisha’s days and weeks busy and interesting.
March 25, 2019 - 11:45 AM
A #1 on the New York Times Business Bestseller list, To Sell Is Human: The Surprising Truth about Moving Others by Daniel H. Pink explores the power of selling in our lives.
March 25, 2019 - 09:44 AM
Meet the LMA Southwest Region Members who will be speaking at this year's Annual Conference
March 22, 2019 - 10:23 AM
We are excited to announce the two winners of the LMA Midwest Region annual conference scholarship, Suzana Dema & Susan Baltz. Thanks to all who submitted and congrats to Suzana and Susan! Please connect with them on social and try to say hello at the conference. In the meantime, see below for a lit
March 19, 2019 - 01:06 PM
P3 – The Practice Innovation Conference has some information that will help make your decision to join the Client Value SIG easy: The event’s pre-conference lineup has been revealed!
March 19, 2019 - 12:06 PM
Registration is officially open for the 2019 LMA Midwest Regional Conference! Join us June 18-19 in Dearborn, MI, to connect with a group of engaged and enthusiastic law firm marketing professionals from throughout the Midwest.
March 19, 2019 - 08:00 AM
Seeking Dynamic Speakers for the 2019 LMA Southwest Region Conference, a two-day, highly-interactive workshop-driven conference comprised of 90-minute sessions that address current and future trends in legal marketing and business development, professional development and personal wellness.
March 18, 2019 - 01:49 PM
Jim Jarrell will be traveling throughout the West Region in March to lead programs aimed at identifying potential roadblocks in business development plans and provide tactical advice to keep plans on track. Don't miss this program coming to a city near you!
March 18, 2019 - 01:20 PM
In today’s fast-paced and crowded legal landscape, legal marketers continue to face increasing challenges. Expand your skills and learn new ways to innovate and navigate changes in our dynamic industry. You’ll walk away from the 3rd annual LMA Northeast Regional Conference.
March 18, 2019 - 10:35 AM
Technology providers have given us a multitude of ways to track relationship strength, social media penetration, share of voice, win rates and campaign reach. On Thursday, March 21, attend our upcoming webinar, “Metrics, Measurements and Management-Oh My!”
March 15, 2019 - 11:54 AM
The LMA Northeast congratulates its 2019 LMANext Fellows - Erin Caher of Davis Malm & D’Agostine P.C. in Boston; Maggie MacDonald of Saul Ewing Arnstein & Lehr LLP in Philadelphia; and Sam Sroka of Bond, Schoeneck & King in New York.
March 13, 2019 - 02:16 PM
Deborah Brightman Farone has been a leader in the field of law firm marketing and business development virtually since its inception. 
March 11, 2019 - 07:51 PM
In case you missed it, on Thursday, February 21, 2019 LMA SoCal members kicked off the first member roundtables of the year with concurrent sessions to satisfy both senior and junior members.
March 8, 2019 - 04:09 PM
Learn innovative ways to stand apart from competitors in a competitive market.
March 8, 2019 - 01:18 PM
LMA’s Midwest Region is excited to announce that their Call for Speakers is officially open. Whether your expertise lies in implementing best practices, journey mapping, integrating legal marketing and technology, or another area of legal marketing, they want to hear from you!  Please consider apply
March 7, 2019 - 11:06 PM
Scholarship Announcement! We have awarded the LMA Southwest Region scholarship to the 2019 LMA Annual Conference. 
March 6, 2019 - 02:06 PM
If you have new legal marketers on your team, you're in luck. The new-and-improved LMA QuickStart online course is tailor-made to teach them the skills they need to succeed. 

Recently revamped, this popular program will ensure your team gets the best training on the topics that matter most. LMA Qui
March 5, 2019 - 11:06 AM
The LMA Annual Conference is nearly here. This interactive webinar will provide attendees with tools and tips on how to build a stronger brand that will help them grow their influence, potential and network in the legal marketing industry and beyond.

This interactive webinar will provide attendees
March 4, 2019 - 09:06 AM
Elizabeth Danforth, SHRM-CP has some details about the sort of human resources knowledge she's excited to gain from attending ALA’s Conference. She's especially focused on building better teams within her firm. She details the HR sessions happening at this year’s event.

“Finding good players is eas
March 1, 2019 - 10:36 AM
On February 18th, we celebrated Presidents’ Day and honored all those who have served in our country’s highest leadership role. I took a moment to read some of our past presidents’ most famous quotes.
March 1, 2019 - 10:35 AM
+ Congratulations to Angie Litan, Business Development and Marketing Manager at Carlton Fields, who was selected as our LMA Annual Conference Scholarship Winner!
March 1, 2019 - 10:34 AM
Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week we cover content marketing, starting with "How Firms Can Use Site Search to Improve Content Strategy."
March 1, 2019 - 10:34 AM
Anniversaries!


20 Years – Laura Meherg, Partner for the Wicker Park Group
20 Years – Laura Hudson, Director of Marketing and Business Development for Ward and Smith, P.A., Raleigh/Greensboro/Triad
March 1, 2019 - 10:10 AM
Call All Future Volunteers
February 28, 2019 - 03:06 PM
Announcing a new Shared Interest Group (SIG) dedicated to plaintiff firm marketers!

The Plaintiff Firm SIG will provide a forum to share experiences and offer education and support to all plaintiff firm marketers.
February 28, 2019 - 02:39 PM
On day one of the LMASE Regional Conference, the morning sessions were followed by a luncheon featuring an update on LMA International by Ashraf Lakhani.
February 27, 2019 - 01:21 PM
Thank you for being valued members of the LMANE Boston local group! We are only as strong as our members, and, for that, I thank you for continuing to make the LMA a valuable resource for your careers and the industry as a whole.
February 27, 2019 - 01:09 PM
Describing himself as a "farmer who plants ideas," Paul R. Morton offered partly aspirational and partly actionable suggestions on how law firm compensation policies can be interwoven with business development and legal marketing initiatives. 
February 27, 2019 - 08:09 AM
Shannon Duffy is the Director of Business Development at Saul Ewing LLP in Philadelphia. She is a member-at-large on the Philadelphia Local Steering Committee and serves as the Marketing & Communications liaison.
February 25, 2019 - 09:25 PM
Why should the attorneys at your firm beef up their presentation skills? According to a recent survey by B2B marketing agency Hinge, speaking engagements are far and away the top source for generating new business leads.
February 25, 2019 - 09:15 AM
On Tuesday, February 26, register for a webinar on how Service Metamorphosis can transform you client relations. We are tackling this critically important topic to help law firms of all sizes protect their most important asset – their client relationships
February 20, 2019 - 11:22 AM
“Service Metamorphosis—Driving Performance Improvement!”

“Service” has been talked about for more than 30 years; and, if we are honest, the legal profession should receive an “F” for its efforts. The culture and structure of law firms have historically made measurable, institutional changes in ...
February 19, 2019 - 11:01 AM
Be prepared for a crisis! On Thursday, February 21, register for a webinar that will focus on a comprehensive approach to addressing an incident and building a response plan beyond “lock the doors” and “call the police”.
February 15, 2019 - 09:19 AM
Jacob Eidinger is the marketing coordinator at Wigdor LLP and a volunteer on the New York Local Group’s Membership Committee and a member of the 2019 LMA Northeast Conference Committee.
February 11, 2019 - 10:30 AM
Invest in your future by attending P3 – The Practice Innovation Conference, June 12-14, 2019, in Chicago. At the conference, you'll be joined by elite legal pricing, project management and process improvement experts for industry-leading education. 

Dr. Arin N. Re
February 11, 2019 - 08:06 AM
The next dispatch from the 2019 Annual Conference & Expo Committee profiles the biggest names appearing in Grapevine, Texas: Keynote speaker Molly Fletcher and General Session speaker Nicole Malachowski. Conference Committee Member Clara Onderdonk highlights their sessions.
February 5, 2019 - 10:42 AM
If you are new to legal marketing, are onboarding new team members or want a broad understanding of legal marketing skills, then LMA QuickStart is for you!
This new-and-improved course covers all essential skills and every Body of Knowledge domain and competency, ensuring you get quality training.
February 4, 2019 - 06:36 PM
LMANE Boston will gather on Wednesday, February 13 for its first lunch program of 2019 – "The Intersection of Compensation, Economics and Marketing” – with Paul R. Morton, Chief Operating Officer at Burns & Levinson.
February 1, 2019 - 09:20 AM
LMASE 2018 Conference Day One
 
When I applied for the LMASE Conference Scholarship, my hope was that I would get a great sense of what the biggest differences were between LMASE and LMA-Bay Area, my previous LMA Chapter.
February 1, 2019 - 09:18 AM
LMA’s 2019 Next Big Thing – Service Metamorphosis. Get a first look and understand the four stages of this NBT by registering for the webinar on February 26, and learn about how you can transform your client relationships, lawyers confidence and more.
February 1, 2019 - 09:16 AM
Meet your new 2019 Board of Directors and LSC Chairs!
January 31, 2019 - 03:53 PM
When I applied for the LMASE Conference Scholarship, my hope was that I would get a great sense of what the biggest differences were between LMASE and LMA-Bay Area, my previous LMA Chapter (I moved in 2016, right as the great "Regionalization" effort was starting to be implemented). However, as I...
January 28, 2019 - 06:11 PM
Name: Brett Napier

Position: Marketing Director

Age: 33

Family Members: Kelsey (wife), Kellen, Owen & Quinn

Hometown: Metairie, LA

Education: LSU, Marketing 2007, UNO, MBA 2009
January 28, 2019 - 01:22 PM
Get to know Rachel Merrick Maggs, the next featured LMA Northeaster in our Positioning Yourself for Success series. Boston-based Rachel is the Global Client Director of Strategic Partnerships at Thomson Reuters where she helps law firms thrive in an increasingly competitive climate.
January 25, 2019 - 11:06 AM
Conference Chair, Travis Armstrong, CLM, CPA asks, "How can you be 'cutting-edge'? How do you become the undisputed leader in the business of law within your firm or legal department? Attend ALA’s 2019 Annual Conference & Expo, April 14-17, at the luxurious Gaylord Texan Resort & Convention Center.
January 24, 2019 - 03:38 PM
Missed the Southwest Region Newsletter in your inbox? Not to worry.
January 24, 2019 - 09:06 AM
Would you like to take on more of a leadership role within the LMA Northeast Region? Do you have an interest in developing deeper relationships with fellow LMANE members or expanding your skills and experience? 
January 22, 2019 - 12:51 PM
Happy New Year! I’m Michelle Murray, the 2019 New York Local Steering Committee Chair. We’re very excited to launch the new LMA year by inviting you to join us on Wednesday, February 6th at 6pm for our annual Members Kickoff & Cocktails event to be held at Akin Gump.
January 21, 2019 - 10:06 AM
Help us recognize the best in legal marketing by submitting your nominations for the 2019 LMA Hall of Fame.
January 18, 2019 - 04:06 PM
Great insight from legal professionals.
January 18, 2019 - 10:25 AM
Ashley Rosenblatt, senior marketing specialist at Gordon Feinblatt, is one of the two members who were honored with our prestigious “Member of the Year” award. The award was presented to Ashley at our Mid-Atlantic Region Conference.
January 18, 2019 - 10:22 AM
Ashley Hollingsworth, Brand Marketing Specialist at McDermott Will & Emery LLP, is one of the two members who were honored this year with our prestigious “Member of the Year” award. The award was presented to Ashley at our Mid-Atlantic Region Conference on November 1, 2018.
January 18, 2019 - 10:20 AM
The winner for the Mid-Atlantic Your Honor Award for Technology Management for 2018 is the law firm of Lerch, Early & Brewer for their website redesign. We spoke to Communications Specialist, Scott Pacheo.
January 18, 2019 - 10:19 AM
For this profile, we spoke to Alexa Curto, Marketing Events and Special Projects Coordinator at Finnegan, Henderson, Farabow, Garrett, and Dunner, LLP.
January 18, 2019 - 09:25 AM
We invite you to check out the fourth quarter edition of the Mid-Atlantic Region Newsletter. This issue features articles from our members that reflect on all that we have accomplished and learned in 2018 and look ahead to all that we hope to accomplish in 2019.
January 18, 2019 - 08:40 AM
In order to maximize our technologies, emphasis must be placed on the business case. We often focus on this when requesting approval for a new technology, but it’s imperative to do so at every stage of the project, even after a successful launch.
January 18, 2019 - 08:38 AM
If law firms and legal careers are to blossom, lawyers must become much better at selling the services they and their colleagues provide.
January 18, 2019 - 08:36 AM
Law firms’ marketing and business development teams are increasingly tracking, analyzing, and using data to inform decision-making.
January 18, 2019 - 08:34 AM
The future of performance depends on the successful fusion of training, technology and teams. Darryl Cross delivered the keynote address at the LMA Mid-Atlantic Region Conference and spoke about how legal marketers can lead, innovate and collaborate to maximize their firms’ future performance.
January 18, 2019 - 08:33 AM
The inaugural LMA Mid-Atlantic Region Conference presented attendees with a variety of wonderful panels and other presentations. Among them was one titled “Breaking the Bimodal: Developing a Long-Term Digital Strategy.” During this presentation, the speakers, introduced the bimodal problem.
January 18, 2019 - 08:32 AM
The LMA Mid-Atlantic Region Conference offered panels and presentations. Among them was one titled “Communicating in the Moment.” During this dynamic presentation, Adam Severson examined ways legal marketers could improve how they communicate with their own clients – their firms' lawyers.
January 18, 2019 - 08:32 AM
As we find ourselves embarking upon a new year, we reflect back on 2018 to celebrate all that the year brought to us and all we hope to accomplish in 2019.
January 18, 2019 - 08:31 AM
Covington & Burling’s Natasha Edlow, Director of Pricing Analytics and Project Management, and Brad Williamson, Senior Strategic Pricing Analyst, spoke to the LMA Mid-Atlantic Future Leaders SIG on November 13, 2018 about what strategic pricing is, and what it means for marketing professionals.
January 18, 2019 - 08:26 AM
Hunton Andrews Kurth LLP was the winner of the 2018 Your Honor Award for Communications. The firm was honored for its work in developing a new brand for the newly merged firms (seen here). For this profile, we interviewed Katie Abbott, the firm’s Marketing and Communications Director.
January 18, 2019 - 08:24 AM
Thank you to our Region members and volunteers who contributed to our amazing programming and events this year. Let us take a moment to reflect on a few highlights from 2018.
January 18, 2019 - 08:24 AM
Check out this infographic that shows attendee data from the 2018 #LMAMidAtl Conference in Washington, DC, that took place November 1, 2018.
January 16, 2019 - 10:40 AM
On behalf of the leadership of the LMA Midwest Region, I’m excited to welcome you to another great year of educational programming and valuable networking. We’ve got a lot planned for 2019 already, and we’re working on delivering the value you expect and deserve from your LMA membership.Where to b
January 15, 2019 - 02:53 PM
Robyn Addis served as the 2018 Philadelphia Local Steering Committee Chair. We asked her about her year at the helm, her advice for her younger self and how getting involved in the Legal Marketing Association helped advance her professional development. 
January 15, 2019 - 08:47 AM
On January 10, the 2019 LMA Northeast Board held its first meeting of the year in New York City at Stroock & Stroock & Lavan.
January 14, 2019 - 11:06 AM
Join LMA for a Twitter chat on Thursday, February 28, from 1:00 p.m. to 2:00 p.m. CT! Use the #LMAchat hashtag to follow the conversation and participate in a discussion around community relations featuring guest experts.
January 14, 2019 - 10:43 AM
The 2019 LMA Hall of Fame submissions close Monday, January 28.
January 9, 2019 - 03:06 PM
John Reed, founder and chief consultant with Rain BDM, has been elected to the Board of Trustees for Leader Dogs for the Blind. Leader Dog reintroduces people across North America to a life of independence, confidence, and companionship through a range of services.
January 9, 2019 - 12:34 PM
As part of our ongoing series with leaders in the LMA Northeast region, get to know more about Tim Corcoran, a keynote speaker, consultant, author and legal commentator.
January 8, 2019 - 06:59 PM
Julie Holton, owner and principal strategist of Lansing, Michigan-based mConnexions, has been named to the 2019 editorial committee of Strategies, the LMA’s flagship publication.
January 8, 2019 - 10:06 AM
Jennifer Scalzi, CEO of Calibrate Legal, tells us more about the 2018 edition of the Law Firm Revenue Enabler™ Compensation Study, which surveyed more than 880 marketing and business development professionals from across North America.
January 3, 2019 - 01:06 PM
Register by February 18  to take advantage of the biggest savings for 2019's P3 – The Practice Innovation Conference, June 12-14. At the conference, you'll be joined by elite pricing, project management and process improvement experts for industry-leading education. 
January 2, 2019 - 06:43 PM
Happy New Year! It is my privilege to serve as your Chair this year. Building on a successful 2018, I look forward to leading our fantastic team to bring you relevant programming, ample networking opportunities, and sharing best practices across our industry.
January 2, 2019 - 03:13 PM
Send us your nominations for the 2019 LMA Hall of Fame by Monday, January 28.
December 31, 2018 - 10:03 AM
Renew your membership today to ensure your connection to valuable benefits remains uninterrupted. Your LMA membership will expire on December 31, 2018.
December 28, 2018 - 09:23 AM
Every year, the LMA Bay Area local steering committee gives out three awards to recognize excellence in legal marketing. Read about the 2018 winners!
December 21, 2018 - 09:50 AM
We've made it to the 12th Day of Social & Digital Media! On behalf of my Co-Chair Jennifer Simpson Carr, thank you to all of our contributors for sharing their time and insights with us this year.
December 20, 2018 - 02:47 PM
On the 11th day we hear from Stefanie Marrone of Tarter Krinsky & Drogin LLP, the incoming co-chair of the Social & Digital Media SIG.
December 19, 2018 - 08:50 AM
On the 10th day of social & digital media, Jaron Rubenstein of RubyLaw reminds us to pay attention to our landing pages - they can make or break  business development results.
December 18, 2018 - 04:17 PM
The 2019 LMA Southwest Region Conference will be held in Houston September 11-13, 2019.  Mark your calendars for this not to miss two-day, workshop driven conference.  More details to come at the first of the year! #LMASW19
December 18, 2018 - 08:52 AM
LinkedIn has been slowly rolling out enhancements to its company pages over the past month.
December 18, 2018 - 08:01 AM
On the ninth day of social & digital media, Adrian Lurssen of JD Supra discusses metrics and the importance of looking at the context around your data.
December 17, 2018 - 09:51 AM
On November 6, Stacey Babson-Smith, VP and Chief Ethics & Compliance Officer for Terex Corporation and Mark Klein, General Counsel of Burford Capital were panelists at the 7th Annual General Counsel Forum moderated by Yelena Dunaevsky, Assistant Managing Editor in Bloomberg Law.
December 17, 2018 - 09:23 AM
On the eigth day of social & digital media, Alaina Blekicki of Lowenstein Sandler shares her top tip for increasing social engagement and the one tool she cannot live without.
December 17, 2018 - 07:44 AM
Thank you to those that took the time to ratify the 2019 LMASW Regional Board Local Leadership Slates. The LMA Southwest Region Local Leadership Committees will be comprised of the following individuals:
December 16, 2018 - 03:47 PM
On the seventh day of social & digital media, Clayton Dodds of Brewer Offord & Pedersen LLP dives deeper into creating graphics for social media and shares his love of the artboard feature in Photoshop.
December 15, 2018 - 08:08 AM
On the sixth day of social & digital media, Madison Minner of Newmeyer & Dillion shares the importance of using visuals in social media - and how easy it can be.
December 14, 2018 - 09:18 AM
On the fifth day of social & digital media, Olivia Rubio-Finn of Deborah Gaines Associates talks about building brand and exploring new opportunities in social media.
December 13, 2018 - 05:05 PM
You know someone who has done incredible things for legal marketing, and the LMA. Recognize their achievements by nominating them for the 2019 LMA Hall of Fame.
December 13, 2018 - 11:20 AM
Boston legal marketers gathered on December 5 at Tuscan Kitchen in the Boston Seaport District to kick the holiday season into high gear. 
December 13, 2018 - 10:05 AM
On the fourth day of social & digital media we hear from Walter D. McCorkle of  Bradley. Walter is looking ahead to 2019 and how to incorporate more media and team members into your social and digital mix. 

What is on the list of your top priorities in social and digital media for 2019?


There are
December 12, 2018 - 02:04 PM
The Legal Marketing Association’s Midwest Region held its inaugural Your Honor Awards (YHA) program on December 11, 2018. Designed to showcase some of the best ideas and projects from more than 700 LMA Midwest Region members.
December 12, 2018 - 12:22 PM
On the third day of social & digital media we hear from Laura Toledo of Nilan Johnson Lewis PA. Laura shares her thoughts on how data supports the bigger picture.
December 11, 2018 - 10:06 AM
Time is running out to apply for the Presidents' Gift.
December 11, 2018 - 09:53 AM
Stay organized with Day 2 of our 12 Days of Social & Digital Media!
December 10, 2018 - 05:08 PM
For this year’s LMA Northeast holiday card, we are once again going to feature our members. We are compiling a digital booklet of our members’ favorite holiday recipes.
December 10, 2018 - 12:02 PM
Welcome to the 2018 edition of our SIG’s 12 Days of Social and Digital Media.
December 7, 2018 - 03:57 PM
#LMASE18 Conference Materials Available!
 

For those who attended the 2018 LMASE Regional Conference in Greenville in September, you can access the complimentary slide decks here.
December 7, 2018 - 03:57 PM
The outgoing and incoming LMASE Regional Board members and the incoming LSC chairs for the Southeast gathered in Charlotte on November 7-9 to transition and prepare for a productive 2019!
December 7, 2018 - 03:55 PM
There are more opportunities than ever before to get involved with LMA! We are seeking nominations for the 2019 Local Steering Committees across the Southeast Region.
December 7, 2018 - 03:54 PM
It's time to shine a light on the recipients of the 2018 LMASE Your Honor Awards! Presented at the 2018 LMASE Regional Conference in Greenville, these awards recognize creative strategies and tactics designed and successfully implemented by stellar legal marketers from law firms across the Southeast
December 7, 2018 - 03:53 PM
It's not too early to start planning for the 2019 LMASE Regional Conference. The conference will be held in Birmingham, Alabama September 25-27. Mark your calendars!
 
December 7, 2018 - 03:53 PM
The 2019 LMA International Conference will be held in Atlanta from April 8-10 at the Hyatt Regency.
December 7, 2018 - 03:51 PM
Thank You to Our LMASE Conference Sponsors
December 7, 2018 - 07:55 AM
Like many LinkedIn users, you may have quickly written your LinkedIn profile a few years ago, but have not revisited or updated it. 
December 4, 2018 - 03:55 PM
Small and large firms alike benefit from an effective social media strategy to build a strong brand and engage with target audiences while differentiating their firm and lawyers.
December 3, 2018 - 02:07 PM
Getting ahead of the game is important in all aspects of digital marketing. The ever-changing climate of the industry can be unpredictable at times...
December 3, 2018 - 01:21 PM
Designed to showcase some of the best ideas and projects from our more than 700 Midwest members, the inaugural LMA Midwest Region Your Honor Awards (YHA) recognize member firms that illustrate excellence in marketing and business development. Our 2018 winners have been determined by our judging pane
November 30, 2018 - 12:56 PM
This quarter, the LMA West Region is excited to feature Moira Cue, Director of Business Development at Yukevich | Cavanaugh, a litigation boutique firm with more than 35 attorneys across 3 offices in California.
November 29, 2018 - 09:03 AM
Apply for the LMA Presidents' Gift today! Applications are due Tuesday, December 18, 2018.
November 26, 2018 - 01:27 PM
Have you been an LMA member for at least two years? You're eligible for an exclusive discount on a Harvard Law School Executive Education master class.
November 19, 2018 - 10:06 AM
Take time to renew your membership to ensure your connection to valuable benefits remains uninterrupted. Your LMA membership will expire on December 31, 2018.
November 16, 2018 - 11:48 AM
Did you know that 74% of all legal consumers visit a law firm's website before contacting them? A firm's digital presence plays such a crucial role in building trust and lead generation.
November 16, 2018 - 09:33 AM
Each year, the Legal Marketing Association works to produce high-quality, timely programming for legal marketing professionals in the Philadelphia region. Attendees range from junior- to senior-level in-house marketing professionals, to consultants to service providers.
November 12, 2018 - 05:06 PM
What to hear what you clients have to say?
November 12, 2018 - 10:40 AM
It's the most wonderful time of the year! Kick off the holiday season with us over artisanal cocktails and canapés at one of Vancouver's favourite cozy Gastown spots, Wildebeest.
November 12, 2018 - 09:59 AM
Save the Date for the Northeast Region Holiday Parties
November 9, 2018 - 10:06 AM
Renew your membership today to ensure your connection to valuable benefits remains uninterrupted. Your LMA membership will expire on December 31, 2018.
November 7, 2018 - 04:03 PM
Thank you to everyone who attended the LMASE Conference in Greenviille last month. We had a great time connecting with our fellow LMA colleagues and learning valuable information to bring back with us to our respective firms. 
 
November 7, 2018 - 04:02 PM
Thank you to everyone who helped make the LMASE Cares LSC Challenge a success! We are still accepting donations here.
November 7, 2018 - 04:00 PM
The 2019 LMASE Board of Directors has been announced! The following LMA members will be representing you next year on the board.
November 7, 2018 - 03:59 PM
We are thrilled to introduce the 2019 LMASE Conference Chair Ryan King and Conference Vice Chair Brittany Hill. 

     




Ryan King, 2019 LMASE Conference Chair


Brittany Hill, 2019 LMASE Conference Vice Chair





We are looking forward to seeing all of you in Birmingham, Alabama in 2019!
November 7, 2018 - 03:59 PM
Thank You to Our LMASE Conference Sponsors
November 7, 2018 - 12:12 PM
LMA Southwest Members: Don't forget to support your Local Steering Committee by ratifying the slate by 5:00 PM CT this Friday, November 9.
November 7, 2018 - 10:48 AM
Express your interest to volunteer for a 2019 LMA committee by Friday, November 16!

This is a great opportunity to develop deeper relationships and experiences with your fellow members by contributing your skills to one of the LMA committees that best fits your interests - or by microvolunteering.
November 6, 2018 - 03:53 PM
Michael Blachly, Director of Client Development at Gray Reed & McGraw and current Immediate Past-President of the LMA Southwest Region, received the inaugural LMA Southwest Region President’s Award this year at the LMA Southwest Region Conference.
November 6, 2018 - 07:49 AM
Kevin Iredell is the Director of Business Development at ‎Stroock & Stroock & Lavan LLP. He has 20 years of experience in B2B marketing and the legal market.
October 31, 2018 - 08:06 AM
Develop deeper relationships and experiences with your fellow members by contributing your skills to one of the LMA committees that best fits your interests - or by microvolunteering.

Express your interest by Friday, November 16.
October 30, 2018 - 09:19 AM
Linda Ficano began her career in legal marketing more than 25 years ago. She is currently the Director of Business Development & Marketing for Fitzpatrick and with its impending merger with Venable, looking forward to new beginnings.
October 25, 2018 - 03:47 PM
The 2018 LMA Northeast Conference is just around the corner, Jenna Schiappacasse, director of client development at Rosenberg Martin Greenberg LLP, will moderate a discussion on Friday, October 26 featuring executives from leading companies that sell to law firms.
October 24, 2018 - 10:41 AM
Webinars are the perfect channel to drive your opt-in strategy and overcome the challenges of GDPR. Register for a webinar on Tuesday, Oct. 30, to learn how to build an opt-in strategy with webinars for on-demand content.
October 23, 2018 - 05:39 PM
Veteran legal marketers Jennifer Simpson Carr and Ryan King are teaming up to present a pre-conference session, “Beyond Branding: Integrating Social Engagement for Lead Generation and Business Development” .
October 23, 2018 - 02:04 PM
With the 2018 LMA Northeast Conference coming up on October 25 and 26 in Boston, presenters are providing a brief snapshot of what to expect from their sessions.
October 23, 2018 - 08:06 AM
LMA Northeast is pleased to announce the following members will lead our region in 2019. These leaders will be actively involved in providing value to the LMA Northeast members through programming, events, membership engagement and knowledge sharing.
October 22, 2018 - 12:06 PM
There's still time to submit session ideas to P3 – The Practice Innovation Conference's 2019 program, hosted by the Client Value SIG!
October 19, 2018 - 01:55 PM
Join LMA for a Twitter chat on Thursday, November 8! Use the #LMAchat hashtag to follow the conversation and participate in a discussion around social media tips and tricks featuring guest experts Nancy Myrland, Good2BSocial's Guy Alvarez and Jennifer Simpson Carr.
October 18, 2018 - 02:01 PM
LMA Midwest is excited to launch today an inaugural regional Your Honor Awards (YHA) program. Designed to showcase the best ideas and projects from our more than 700 Midwest members, the awards will recognize member firms that illustrate excellence in marketing and business development.
October 18, 2018 - 08:06 AM
Join us at the LMA Northeast Regional Conference, which will take place next week on Thursday, October 25 and Friday, October 26, at the InterContinental Boston!
October 17, 2018 - 05:02 PM
Mark E. Young, counsel for Vox Actio LLC, will address how lawyers (and legal marketers) can use the design thinking process to creatively solve problems and build stronger, more collaborative working relationships with clients at the 2018 LMA Northeast Conference.
October 17, 2018 - 04:59 PM
The 2018 LMA Northeast Conference is coming up on October 25 and 26 in Boston, and we asked some of the speakers to tell us more about their presentations.
October 17, 2018 - 02:40 PM
Based on the success of their first webinar on social media writing, Guy Alvarez (Good2bSocial) and Stefanie Marrone (Tarter Krinsky & Drogin) are back to provide attendees with part two on how to craft engaging social media content that will truly resonate with your target audiences.
October 17, 2018 - 01:15 PM
A Message from the President
October 17, 2018 - 01:14 PM
What is included and excluded in the Annual Program Pass?
Members who purchase the Annual Program Pass may attend educational programs (online or in person) offered by their designated Local, and may also attend programs offered by other West Region Locals if they are traveling.....
October 17, 2018 - 10:50 AM
We asked some of the presenters at the upcoming 2018 LMA Northeast Conference on October 25 and 26 in Boston to tell us what attendees can expect from their session.
October 16, 2018 - 08:09 PM
With the 2018 LMA Northeast Conference coming up on October 25-26 in Boston, presenters are providing a brief snapshot of what to expect from their sessions.
October 16, 2018 - 10:49 AM
The 2018 LMA Northeast Conference will be held on October 25 and 26 in Boston. In anticipation of the conference, we asked some of the speakers to tell us what we can expect from their sessions.
October 15, 2018 - 09:29 AM
LMA's Body of Knowledge (BoK) is a foundational resource that defines the core skills necessary for legal marketers to succeed. See how your fellow LMA members are putting this resource to use.
October 12, 2018 - 11:06 AM
There's still time to submit session ideas to P3 – The Practice Innovation Conference's 2019 program, hosted by the Client Value SIG! P3 is the best conference for business-of-law professionals to network and discover the latest trends and tools.
October 12, 2018 - 09:06 AM
LMA Philadelphia is pleased to announce the following members have been appointed to serve on the 2019 Local Steering Committee (LSC).
October 11, 2018 - 10:10 AM
Meet Bruce Segall, President of Marketing Sense, who spends his professional time helping enhance the online presence and reputation of lawyers and law firms.
October 11, 2018 - 08:46 AM
On behalf of the 2018 LMA Northeast Conference committee, we’re excited for you to join us in Boston October 25-26 for two days of educational and stimulating programming, as well as a multitude of networking opportunities.
October 10, 2018 - 06:19 PM
Firms spend lots of money sending lawyers to events and seminars. Is it worth the time and expenditure? Find out during a Small Firm/Solo Marketer SIG webinar at noon CT on Tuesday, Oct. 16.
October 10, 2018 - 11:33 AM
As President of RubensteinTech, NYC-based Jaron Rubenstein leads the growth and development of the business while also setting the strategic vision.
October 10, 2018 - 09:06 AM
LMA Boston is pleased to announce the following members have been appointed to serve on the 2019 Local Steering Committee (LSC).
October 9, 2018 - 12:03 PM
2019 New York Local Steering Committee is Announced.
October 5, 2018 - 01:30 PM
Congratulations to Carman Jackson and Paul Grabowski, recipients of the inaugural LMA Southwest Your Honor Awards.
October 2, 2018 - 10:15 AM
We are excited to announce that the LMA Midwest Region will launch an inaugural regional Your Honor Awards (YHA) program this fall. Designed to showcase the best ideas and projects from our more than 700 Midwest members, the awards will recognize member firms that illustrate excellence in marketing
October 1, 2018 - 07:48 AM
Check out the latest LMA Southwest Region Weekend Update for what's happening in the Southwest Region.
September 27, 2018 - 02:06 PM
Don’t Miss Out – Secure the Early Bird Registration Rate Here!  
September 27, 2018 - 11:47 AM
Does your firm need to reboot? The legal landscape is changing as client expectations evolve and innovations are introduced every day. Join this workshop to discuss disruptive market forces that drive legal buying behavior and more.
September 27, 2018 - 08:30 AM
In addition to completing her first ultramarathon, Andrea Oleszczak has taken on a new role as Business Development & Marketing Manager with Dykema. She will be working with the Financial Industry Group and the Dental Service Organizations Industry Group and is based in the firm’s Detroit office.
September 26, 2018 - 02:58 PM
Submit session ideas to the 2019 P3 – The Practice Conference Call for Ideas!
September 26, 2018 - 07:18 AM
We are pleased to announce the 2019 LMA Southwest Regional Board.
September 25, 2018 - 04:22 PM
As Marianne Kotubetey, senior corporate counsel at Osram Sylvania, Inc. said at the LMA Boston September lunch program, “Diversity is the invitation to the dance; inclusion is being asked to dance."
September 24, 2018 - 12:57 PM
For the first time, we are offering deep-dive workshops that will provide attendees with the opportunity to immerse themselves in communications, technology, leadership, marketing and business development topics.
September 24, 2018 - 09:28 AM
Fact: There are two types of lawyers: those who have their own business and those who work for those who do. How do your lawyers size up? 
September 24, 2018 - 09:15 AM
As part of our ongoing series to highlight leaders in the LMA NE region, in this installment, we focus on Philadelphia-based Andrew Laver, a Business Development Manager at McCarter & English and longtime LMA volunteer who is about to take center stage as the co-chair of the 2019 LMA Conference.
September 23, 2018 - 06:57 PM
September 23, 2018 - Check out the latest LMA Southwest Region Weekend Update for what's happening in the Southwest Region. 
September 20, 2018 - 03:43 PM
When coaching your lawyers in navigating an effective pitch, it is important to remember the five-stage framework of a sales conversation: 1) building rapport, 2) identifying pain points, 3) offering a solution, 4) overcoming objections, and 5) making the close.
September 20, 2018 - 03:41 PM
Those who know me well know that I have a love of story...

Often times, we as legal marketing and business development professionals spend so much time crafting stories of the firm’s brand or an individual attorney’s brand that we forget to put thought into what our own story looks like.
September 20, 2018 - 03:40 PM
It’s inevitable that a law firm marketing professional has a conversation with an ambitious attorney who utters the phrase, “I’d like to be in the New York Times or The Wall Street Journal.” The challenge is crafting an effective media campaign that turns this goal into reality.
September 20, 2018 - 09:25 AM
We invite you to check out the third quarter edition of the Mid-Atlantic Region Newsletter. This issue features articles from our members that focus on perfecting the pitch in a variety of different settings and scenarios. Click here to view the full newsletter.
September 19, 2018 - 12:17 PM
Despite the fact that most in-house counsel do not make their outside counsel hiring decisions based on directory rankings, they are still important as part of the overall mix of public information about law firms and the lawyers who work at them – especially with the power of Google searches. 
September 18, 2018 - 10:11 AM
There are more opportunities than ever before to get involved with LMA! We are currently seeking nominations for the 2019 LMA Midwest Region Local Steering Committees in our Chicago, Indianapolis, Kansas City, Michigan, Minneapolis, Ohio, and St. Louis local groups.
September 17, 2018 - 03:40 PM
Check out the latest LMA Southwest Region Weekend Update for what's happening in the Southwest Region. Summer officially ends this week, and we are heading into a busy fall for the LMA Southwest Region.
September 17, 2018 - 01:45 PM
As technology evolves, as new systems are created and as previously unused strategies are adopted, it becomes almost impossible to stay on top of the ever-changing field of marketing. This panel discussed making the most of these advances for you and your firm.
September 17, 2018 - 01:44 PM
Firms have come a long way since D&I programs began to surface in the early 2000s. But, progress has been slow. Fortunately for the industry, a demographic of new lawyers is entering the profession, a generation arguably better prepared to lead the way on D&I than their predecessors – Millennials.
September 15, 2018 - 04:14 PM
Can you believe we are only a few weeks away from kicking off Power of the Past, Force of the Future? One of the events at this year’s conference we are eagerly anticipating is hearing from our keynote speaker, Karen McCullough on October 4.
September 14, 2018 - 11:24 AM
Local groups throughout the LMA West Region spent the summer continuing their education and networking at a variety of different events and seminars.
September 14, 2018 - 10:46 AM
Small to medium-sized businesses are always looking for efficient ways to build a lead pipeline. At the same time, my work with LinkedIn beginners and intermediates has historically focused on professionals who are just trying to master the basics of LinkedIn.
September 12, 2018 - 05:34 PM
LMA Southern California is accepting nominations for our 2019 Local Steering Committee. We are looking for candidates who want to make a difference locally and in our profession, who can contribute creative ideas and inspire others with their passion, and those who want to get more involved.
September 12, 2018 - 11:32 AM
The LMA Mid-Atlantic Region set its sights on “Perfecting the Pitch” for this edition of its newsletter. I was lucky to sit down with LMA member and leader, Rachel Shield Williams, to gain her insights into how the pitch is evolving and how legal marketers can best stay ahead of the curve.
September 12, 2018 - 11:31 AM
We need to prove that when necessary, we are capable of communicating our needs to benefit the firm and our teams. Most importantly, we have a better understanding of what it takes to get the initiative up and running, along with the upsides for the lawyers once we reach the end goal.
September 12, 2018 - 11:30 AM
Legal marketing professionals often take the lead on important firm and practice pitches, proposals and RFPs. It is not a quick and easy process. There is a significant amount of information and knowledge required to put together a well-crafted response.
September 12, 2018 - 11:29 AM
It is imperative to cover all angles and make a plan with your team before you face the general counsel of potential Best Client Ever. Don’t give away this hard-earned opportunity to a competitor by being unprepared. Here are a few ways you can help your attorneys avoid this misstep.
September 12, 2018 - 11:28 AM
In this new book, Murray Nossel, the founder and director of Narativ, a consulting firm that specializes in storytelling training for business, explains the relevance of stories to life on the job.
September 12, 2018 - 11:27 AM
Negotiating contracts with vendors, or anyone else, is a challenging but important part of legal marketing. Kisme Williams and Julia Bennett, both of Venable, spoke to the LMA Mid-Atlantic Future Leaders SIG about their vendor negotiation success stories and shared tips for negotiating contracts.
September 11, 2018 - 11:53 AM
LMA Los Angeles is currently accepting nominations for its 2019 Local Steering Committee (LSC). As an LSC member, you'll be able to bring your creativity and passion to the planning and implementation of key initiatives that will help advance both the Local Group and Region.
September 10, 2018 - 09:06 AM
$1,000 scholarship to be used for #LMASW18 conference registration, hotel and travel expenses! Post a Faceook, LinkedIn or Twitter post with the hashtag #SeeYouinScottsdale to promote the conference. Get the most buzz, get to Scottsdale! **EXTENDED** Deadline to enter is Wednesday September 19, 201
September 9, 2018 - 04:51 PM
September 9, 2018 - Check out the latest LMA Southwest Region Weekend Update for what's happening in the Southwest Region.
September 7, 2018 - 03:42 PM
This year’s LMA Northeast Conference, which will be held in Boston on October 25 and 26 promises to leave attendees with nothing less than that – thanks to our 2018 co-chairs, April Colby and Claire Thompson, who along with their conference committee have been hard at work.
September 5, 2018 - 12:07 PM
LMA is pleased to announce the ratification of the 2019 Board of Directors slate of candidates. Thank you to the 12% of LMA members who participated in the ratification process.



PresidentCynthia VothDirector of Client Engagement & InnovationMiller Nash Grah
September 5, 2018 - 09:09 AM
The LMANE Philadelphia Local Group is seeking leaders for 2019! Getting involved in a leadership role within LMA offers the you the opportunity to work alongside smart, creative colleagues to provide top-notch programming and networking.
September 5, 2018 - 09:02 AM
We are seeking leaders to serve on the 2019 LMA New York Local Steering Committee! Serving on the Local Steering Committee (LSC) provides opportunities for you to make a difference in the services and benefits offered to local LMA members.
September 4, 2018 - 01:12 PM
The LMASE Regional Conference on September 26-28 is coming up quickly and we are gearing up for an amazing event in Greenville, SC! Click here to register now.
 
This year's conference will be held at the Hyatt Regency Greenville.
September 4, 2018 - 01:11 PM
We are excited to announce this year's Regional Conference Scholarship winner! Congratulations to Andrew Heaton - we are proud to support his attendance at the conference and contribute to his professional development.
September 4, 2018 - 01:10 PM
The deadline to ratify the 2019 LMA Board of Directors slate is fast approaching. If you have not participated yet, get to know the slate of candidates by reviewing their profiles and video submissions.

The deadline to ratify the slate is 6 p.m. Eastern this Friday, August 31.
September 4, 2018 - 01:09 PM
Registration is now open for the 2018 LMA Southwest Region Conference, "Power of the Past, Force of the Future." Join the largest gathering of legal marketing professionals in the southwest in Scottsdale at the Saguaro Hotel October 3-5.
September 4, 2018 - 01:08 PM
Registration is now open for the 2018 LMATech Midwest Conference. The conference will be held in Chicago on October 2-3.
September 4, 2018 - 09:20 AM
As if he wasn’t visible – or audible – enough… Roy Sexton, Director of Marketing at Kerr, Russell and Weber, PLC and Treasurer-Elect of the LMA Midwest Chapter, recently appeared on “Small Talk with Mark S. Lee,” a weekly business program on WXYT Radio in Detroit.
September 2, 2018 - 12:56 PM
We hope you are enjoying this Labor Day weekend! ~EXTENDED~ We have extended the submission deadline to this Friday, September 7 at 11:59PM PDT. We hope you will submit a ballot for yourself of a colleague for one of the three inaugural LMA Southwest Your Honor Awards.
August 30, 2018 - 09:05 AM
As part of our ongoing Q&A series with leaders in the LMA Northeast Region, we asked Michael Murray, the Director of Marketing at Whiteman Osterman & Hanna LLP in Albany, New York.
August 23, 2018 - 08:21 PM
The revised 2018 LMA Competitive Intelligence Certificate program, held November 7-8 in New York City, will deliver interactive, tailored, immersive education by the world's leading competitive intelligence experts.
August 22, 2018 - 06:24 PM
LMA has partnered with Harvard Law School Executive Education to bring LMA members a special discount on its Leadership in Law Firms program. 
August 22, 2018 - 04:19 PM
We are seeking leaders to serve on the 2019 LMA Boston Local Steering Committee. Serving on the Local Steering Committee (LSC) provides opportunities for you to make a difference in the services and benefits offered to local LMA members.
August 21, 2018 - 12:12 PM
Register today for the 2018 Northeast Regional Conference, which will take place on Thursday, October 25 and Friday, October 26 at the InterContinental Boston. Early bird rates end September 29!
August 20, 2018 - 11:34 AM
It is an exciting time for the LMA Southwest Region! We have multiple opportunities for LMASW members with deadlines quickly approaching. This weekend update includes details and links you so may take action on three great opportunities:


Discounted registration to the 2018 LMA Southwest Region Con
August 20, 2018 - 10:45 AM
On July 19, the LMANE Philadelphia Local Steering Committee hosted an information workshop attended by legal marketing professionals in the Philadelphia, Pittsburgh and Wilmington markets.
August 16, 2018 - 09:03 AM
Boston-based Paul Boynton is the Director of Marketing at Todd & Weld LLP. He serves on the LMA Northeast Boston Local Steering Committee as a Member at Large and is responsible for communications for the Boston and New England area.
August 14, 2018 - 11:11 AM
The LMA Southwest Region is pleased to announce its inaugural Your Honor Awards ("YHA"). For this first year, the YHA will focus on individual members who have made significant contributions to the Region and the legal marketing industry between January 1, 2017, and July 31, 2018.
August 13, 2018 - 01:28 PM
It is with great sadness that we share the news of the passing of Dave Woods, a valued member of the legal marketing community.
August 13, 2018 - 09:35 AM
Katie Rutter is a Boston-based marketing and business development consultant who partners with clients to develop strategies that ensure they are well-positioned in the marketplace, and are focused on initiatives that help them grow their business and promote stellar client service.
August 6, 2018 - 03:31 PM
Join this informative session on the evolution of competitive intelligence (CI) in law firms which builds on a study of nearly 100 legal executives to determine the state of CI in law firms today to tackle the greatest challenge facing CI teams – how to connect the dots.
August 5, 2018 - 10:21 PM
*EXTENDED!* The deadline to submit an expression of interest form in serving on the 2019 LMA Southwest Regional Governing Board (i.e., self-nominate), or nominate others has been extended to Monday, August 6 at 11:59 PM CT.
August 3, 2018 - 11:53 AM
Are you ready to lead? The annual LMASE board submission guidelines and timeline are now available! A candidate must be a member of LMA for at least one year, be in good standing (on-time dues), and be approved by their respective employer. 
August 3, 2018 - 11:52 AM
Registration for the LMASE Regional Conference on September 26-28 in Greenville, SC is open! Click here to register now.
 
Hotel accommodations can also be booked now. This year's conference will be held at the Hyatt Regency Greenville.
August 3, 2018 - 11:51 AM
LMASE is pleased to announce the call for submissions for this year's Your Honor Awards! It is time to show off your hard work and innovative ideas over the past year.
August 3, 2018 - 11:51 AM
We are excited to share with you LMASE's inaugural podcast series, focusing on highlighting the impressive, innovative and inspiring projects that members and friends in our region have led over the past year.  
August 3, 2018 - 11:41 AM
LMA has introduced a new, cost-effective way to help legal marketers boost their knowledge of the essential skills needed to excel in their roles.

The Body of Knowledge (BoK) is a foundational resource that defines the core skills necessary for legal marketers to succeed.
August 2, 2018 - 10:41 AM
Despite being a long-standing staple in the arsenal of legal marketing technology, most law firms have only scratched the surface when it comes to leveraging the power of CRM systems as an integral component of the marketing strategy.
July 30, 2018 - 09:55 AM
Michigan Lawyers Weekly has announced that new LMA Michigan member and business partner Charlene Boccaccio has assumed the role of Associate Publisher. Charlene joined the publication in 2006, serving initially as a classified sales representative and later as the advertising director.
July 30, 2018 - 09:49 AM
Diversity inside law firms continues to stagnate despite corporate counsels continued push for law firm to present more inclusive and diverse teams on their matters. Join the webinar where Ron Jordan of Carter-White & Shaw will share his insights on improving D&I.
July 27, 2018 - 12:06 PM
On July 19, 2018, LMA Los Angeles was honored to host Harte Logan of CultureSync to discuss tribal leadership, a topic encompassing identifying corporate culture and organizational behavior.
July 25, 2018 - 12:23 PM
The LMANE Boston July lunch program featured a presentation on how law firms can boost profitability through strategic and systematic improvements to internal processes, including marketing and business development.



 

The LMANE Boston July lunch program featured a presentation on how law firms
July 25, 2018 - 09:01 AM
Trekking through torrential rains and unfazed by flash flood warnings, LMANE Boston members gathered on July 18 at Morton's Steakhouse in the Seaport District for the annual Summer Social.
July 25, 2018 - 08:54 AM
Amy Nielson manages the marketing and business development efforts for the New York office of Hunton Andrews Kurth. She’s a longtime LMA volunteer and is currently serving as the 2018 Member at Large focused on member engagement for the New York Local Group.
July 24, 2018 - 09:39 AM
With a daunting task of generating new business in a vast market, plaintiff legal marketers need sound advice on marketing tools and tactics that really drive results. This panel will provide advice on what should be the essential elements of your marketing plan and how to implement systems.
July 23, 2018 - 07:30 PM
In support of LMA West Cares, LMA SoCal has selected two charities whose mission's improve the lives of children in our local communities.  We will be doing a donation drive, collecting items at each of our events from August through October 2018. 
July 20, 2018 - 07:06 AM
LMA West kicked off another successful series of In-House Counsel Summits. In May, our southern California local groups, Orange County and San Diego, hosted "Innovation, Predictability and Efficiency: Trends Your Firm Can No Longer Ignore," while our Bay Area local group hosted "Decades of In-House
July 19, 2018 - 11:48 AM
The 2018 LMA Competitive Intelligence Certificate Program, held November 7-8 in New York City, will deliver exceptional CI education targeted specifically to legal marketers.
July 17, 2018 - 09:45 AM
Marketing your law firm in today’s noisy digital environment requires a layered strategy. Blogs, webinars, infographics, videos, newsletters, social media, organic and paid SEO – all have value. But what about podcasting? 
July 12, 2018 - 04:59 PM
We asked the LMA Northeast recipients of the 2018 LMA Annual Conference Scholarship Fund to tell us about their experience in the Big Easy. Here Boston member Jo Thorud provides her top highlights and takeaways from her time at our industry’s biggest yearly gathering. 
July 12, 2018 - 04:52 PM
We asked the LMA Northeast recipients of the 2018 LMA Annual Conference Scholarship Fund to tell us about their experience in the Big Easy. Here Philadelphia member Dawn Sheiker offers her top takeaways from the conference and provides advice to first-time attendees. 
July 11, 2018 - 08:06 AM
Registration is now open for the 2nd Annual LMA Southwest Region Conference! Join your fellow marketing professionals in Scottsdale, AZ at The Saguaro hotel October 3-5.