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LMA News

LMA News captures the latest trends in the profession and contains the LMA International HQ updates. Here you can find regional news ranging across all of the LMA regions and general re-posts from various legal marketing platforms. Tailor your News Feed so you can have your Favorite Blogs waiting for you to read right when you log in.

January 18, 2019 - 04:06 PM
Great insight from legal professionals.
January 18, 2019 - 10:25 AM
Ashley Rosenblatt, senior marketing specialist at Gordon Feinblatt, is one of the two members who were honored with our prestigious “Member of the Year” award. The award was presented to Ashley at our Mid-Atlantic Region Conference.
January 18, 2019 - 10:22 AM
Ashley Hollingsworth, Brand Marketing Specialist at McDermott Will & Emery LLP, is one of the two members who were honored this year with our prestigious “Member of the Year” award. The award was presented to Ashley at our Mid-Atlantic Region Conference on November 1, 2018.
January 18, 2019 - 10:20 AM
The winner for the Mid-Atlantic Your Honor Award for Technology Management for 2018 is the law firm of Lerch, Early & Brewer for their website redesign. We spoke to Communications Specialist, Scott Pacheo.
January 18, 2019 - 10:19 AM
For this profile, we spoke to Alexa Curto, Marketing Events and Special Projects Coordinator at Finnegan, Henderson, Farabow, Garrett, and Dunner, LLP.
January 18, 2019 - 08:40 AM
In order to maximize our technologies, emphasis must be placed on the business case. We often focus on this when requesting approval for a new technology, but it’s imperative to do so at every stage of the project, even after a successful launch.
January 18, 2019 - 08:38 AM
If law firms and legal careers are to blossom, lawyers must become much better at selling the services they and their colleagues provide.
January 18, 2019 - 08:36 AM
Law firms’ marketing and business development teams are increasingly tracking, analyzing, and using data to inform decision-making.
January 18, 2019 - 08:34 AM
The future of performance depends on the successful fusion of training, technology and teams. Darryl Cross delivered the keynote address at the LMA Mid-Atlantic Region Conference and spoke about how legal marketers can lead, innovate and collaborate to maximize their firms’ future performance.
January 18, 2019 - 08:33 AM
The inaugural LMA Mid-Atlantic Region Conference presented attendees with a variety of wonderful panels and other presentations. Among them was one titled “Breaking the Bimodal: Developing a Long-Term Digital Strategy.” During this presentation, the speakers, introduced the bimodal problem.
January 18, 2019 - 08:32 AM
The LMA Mid-Atlantic Region Conference offered panels and presentations. Among them was one titled “Communicating in the Moment.” During this dynamic presentation, Adam Severson examined ways legal marketers could improve how they communicate with their own clients – their firms' lawyers.
January 18, 2019 - 08:32 AM
As we find ourselves embarking upon a new year, we reflect back on 2018 to celebrate all that the year brought to us and all we hope to accomplish in 2019.
January 18, 2019 - 08:31 AM
Covington & Burling’s Natasha Edlow, Director of Pricing Analytics and Project Management, and Brad Williamson, Senior Strategic Pricing Analyst, spoke to the LMA Mid-Atlantic Future Leaders SIG on November 13, 2018 about what strategic pricing is, and what it means for marketing professionals.
January 18, 2019 - 08:26 AM
Hunton Andrews Kurth LLP was the winner of the 2018 Your Honor Award for Communications. The firm was honored for its work in developing a new brand for the newly merged firms (seen here). For this profile, we interviewed Katie Abbott, the firm’s Marketing and Communications Director.
January 18, 2019 - 08:24 AM
Thank you to our Region members and volunteers who contributed to our amazing programming and events this year. Let us take a moment to reflect on a few highlights from 2018.
January 18, 2019 - 08:24 AM
Check out this infographic that shows attendee data from the 2018 #LMAMidAtl Conference in Washington, DC, that took place November 1, 2018.
January 16, 2019 - 10:40 AM
On behalf of the leadership of the LMA Midwest Region, I’m excited to welcome you to another great year of educational programming and valuable networking. We’ve got a lot planned for 2019 already, and we’re working on delivering the value you expect and deserve from your LMA membership.Where to b
January 15, 2019 - 02:53 PM
Robyn Addis served as the 2018 Philadelphia Local Steering Committee Chair. We asked her about her year at the helm, her advice for her younger self and how getting involved in the Legal Marketing Association helped advance her professional development. 
January 15, 2019 - 08:47 AM
On January 10, the 2019 LMA Northeast Board held its first meeting of the year in New York City at Stroock & Stroock & Lavan.
January 14, 2019 - 11:06 AM
Join LMA for a Twitter chat on Thursday, February 28, from 1:00 p.m. to 2:00 p.m. CT! Use the #LMAchat hashtag to follow the conversation and participate in a discussion around community relations featuring guest experts.
January 14, 2019 - 10:43 AM
The 2019 LMA Hall of Fame submissions close Monday, January 28.
January 9, 2019 - 03:06 PM
John Reed, founder and chief consultant with Rain BDM, has been elected to the Board of Trustees for Leader Dogs for the Blind. Leader Dog reintroduces people across North America to a life of independence, confidence, and companionship through a range of services.
January 9, 2019 - 12:34 PM
As part of our ongoing series with leaders in the LMA Northeast region, get to know more about Tim Corcoran, a keynote speaker, consultant, author and legal commentator.
January 8, 2019 - 06:59 PM
Julie Holton, owner and principal strategist of Lansing, Michigan-based mConnexions, has been named to the 2019 editorial committee of Strategies, the LMA’s flagship publication.
January 8, 2019 - 10:06 AM
Jennifer Scalzi, CEO of Calibrate Legal, tells us more about the 2018 edition of the Law Firm Revenue Enabler™ Compensation Study, which surveyed more than 880 marketing and business development professionals from across North America.
January 3, 2019 - 01:06 PM
Register by February 18  to take advantage of the biggest savings for 2019's P3 – The Practice Innovation Conference, June 12-14. At the conference, you'll be joined by elite pricing, project management and process improvement experts for industry-leading education. 
January 2, 2019 - 06:43 PM
Happy New Year! It is my privilege to serve as your Chair this year. Building on a successful 2018, I look forward to leading our fantastic team to bring you relevant programming, ample networking opportunities, and sharing best practices across our industry.
January 2, 2019 - 03:13 PM
Send us your nominations for the 2019 LMA Hall of Fame by Monday, January 28.
December 31, 2018 - 10:03 AM
Renew your membership today to ensure your connection to valuable benefits remains uninterrupted. Your LMA membership will expire on December 31, 2018.
December 28, 2018 - 09:23 AM
Every year, the LMA Bay Area local steering committee gives out three awards to recognize excellence in legal marketing. Read about the 2018 winners!
December 21, 2018 - 09:50 AM
We've made it to the 12th Day of Social & Digital Media! On behalf of my Co-Chair Jennifer Simpson Carr, thank you to all of our contributors for sharing their time and insights with us this year.
December 20, 2018 - 02:47 PM
On the 11th day we hear from Stefanie Marrone of Tarter Krinsky & Drogin LLP, the incoming co-chair of the Social & Digital Media SIG.
December 19, 2018 - 08:50 AM
On the 10th day of social & digital media, Jaron Rubenstein of RubyLaw reminds us to pay attention to our landing pages - they can make or break  business development results.
December 18, 2018 - 04:17 PM
The 2019 LMA Southwest Region Conference will be held in Houston September 11-13, 2019.  Mark your calendars for this not to miss two-day, workshop driven conference.  More details to come at the first of the year! #LMASW19
December 18, 2018 - 08:52 AM
LinkedIn has been slowly rolling out enhancements to its company pages over the past month.
December 18, 2018 - 08:01 AM
On the ninth day of social & digital media, Adrian Lurssen of JD Supra discusses metrics and the importance of looking at the context around your data.
December 17, 2018 - 09:51 AM
On November 6, Stacey Babson-Smith, VP and Chief Ethics & Compliance Officer for Terex Corporation and Mark Klein, General Counsel of Burford Capital were panelists at the 7th Annual General Counsel Forum moderated by Yelena Dunaevsky, Assistant Managing Editor in Bloomberg Law.
December 17, 2018 - 09:23 AM
On the eigth day of social & digital media, Alaina Blekicki of Lowenstein Sandler shares her top tip for increasing social engagement and the one tool she cannot live without.
December 17, 2018 - 07:44 AM
Thank you to those that took the time to ratify the 2019 LMASW Regional Board Local Leadership Slates. The LMA Southwest Region Local Leadership Committees will be comprised of the following individuals:
December 16, 2018 - 03:47 PM
On the seventh day of social & digital media, Clayton Dodds of Brewer Offord & Pedersen LLP dives deeper into creating graphics for social media and shares his love of the artboard feature in Photoshop.
December 15, 2018 - 08:08 AM
On the sixth day of social & digital media, Madison Minner of Newmeyer & Dillion shares the importance of using visuals in social media - and how easy it can be.
December 14, 2018 - 09:18 AM
On the fifth day of social & digital media, Olivia Rubio-Finn of Deborah Gaines Associates talks about building brand and exploring new opportunities in social media.
December 13, 2018 - 05:05 PM
You know someone who has done incredible things for legal marketing, and the LMA. Recognize their achievements by nominating them for the 2019 LMA Hall of Fame.
December 13, 2018 - 11:20 AM
Boston legal marketers gathered on December 5 at Tuscan Kitchen in the Boston Seaport District to kick the holiday season into high gear. 
December 13, 2018 - 10:05 AM
On the fourth day of social & digital media we hear from Walter D. McCorkle of  Bradley. Walter is looking ahead to 2019 and how to incorporate more media and team members into your social and digital mix. 

What is on the list of your top priorities in social and digital media for 2019?


There are
December 12, 2018 - 02:04 PM
The Legal Marketing Association’s Midwest Region held its inaugural Your Honor Awards (YHA) program on December 11, 2018. Designed to showcase some of the best ideas and projects from more than 700 LMA Midwest Region members.
December 12, 2018 - 12:22 PM
On the third day of social & digital media we hear from Laura Toledo of Nilan Johnson Lewis PA. Laura shares her thoughts on how data supports the bigger picture.
December 11, 2018 - 10:06 AM
Time is running out to apply for the Presidents' Gift.
December 11, 2018 - 09:53 AM
Stay organized with Day 2 of our 12 Days of Social & Digital Media!
December 10, 2018 - 05:08 PM
For this year’s LMA Northeast holiday card, we are once again going to feature our members. We are compiling a digital booklet of our members’ favorite holiday recipes.
December 10, 2018 - 12:02 PM
Welcome to the 2018 edition of our SIG’s 12 Days of Social and Digital Media.
December 7, 2018 - 03:57 PM
#LMASE18 Conference Materials Available!
 

For those who attended the 2018 LMASE Regional Conference in Greenville in September, you can access the complimentary slide decks here.
December 7, 2018 - 03:57 PM
The outgoing and incoming LMASE Regional Board members and the incoming LSC chairs for the Southeast gathered in Charlotte on November 7-9 to transition and prepare for a productive 2019!
December 7, 2018 - 03:55 PM
There are more opportunities than ever before to get involved with LMA! We are seeking nominations for the 2019 Local Steering Committees across the Southeast Region.
December 7, 2018 - 03:54 PM
It's time to shine a light on the recipients of the 2018 LMASE Your Honor Awards! Presented at the 2018 LMASE Regional Conference in Greenville, these awards recognize creative strategies and tactics designed and successfully implemented by stellar legal marketers from law firms across the Southeast
December 7, 2018 - 03:53 PM
It's not too early to start planning for the 2019 LMASE Regional Conference. The conference will be held in Birmingham, Alabama September 25-27. Mark your calendars!
 
December 7, 2018 - 03:53 PM
The 2019 LMA International Conference will be held in Atlanta from April 8-10 at the Hyatt Regency.
December 7, 2018 - 03:51 PM
Thank You to Our LMASE Conference Sponsors
December 7, 2018 - 07:55 AM
Like many LinkedIn users, you may have quickly written your LinkedIn profile a few years ago, but have not revisited or updated it. 
December 4, 2018 - 03:55 PM
Small and large firms alike benefit from an effective social media strategy to build a strong brand and engage with target audiences while differentiating their firm and lawyers.
December 3, 2018 - 02:07 PM
Getting ahead of the game is important in all aspects of digital marketing. The ever-changing climate of the industry can be unpredictable at times...
December 3, 2018 - 01:21 PM
Designed to showcase some of the best ideas and projects from our more than 700 Midwest members, the inaugural LMA Midwest Region Your Honor Awards (YHA) recognize member firms that illustrate excellence in marketing and business development. Our 2018 winners have been determined by our judging pane
November 30, 2018 - 12:56 PM
This quarter, the LMA West Region is excited to feature Moira Cue, Director of Business Development at Yukevich | Cavanaugh, a litigation boutique firm with more than 35 attorneys across 3 offices in California.
November 29, 2018 - 09:03 AM
Apply for the LMA Presidents' Gift today! Applications are due Tuesday, December 18, 2018.
November 26, 2018 - 01:27 PM
Have you been an LMA member for at least two years? You're eligible for an exclusive discount on a Harvard Law School Executive Education master class.
November 19, 2018 - 10:06 AM
Take time to renew your membership to ensure your connection to valuable benefits remains uninterrupted. Your LMA membership will expire on December 31, 2018.
November 16, 2018 - 11:48 AM
Did you know that 74% of all legal consumers visit a law firm's website before contacting them? A firm's digital presence plays such a crucial role in building trust and lead generation.
November 16, 2018 - 09:33 AM
Each year, the Legal Marketing Association works to produce high-quality, timely programming for legal marketing professionals in the Philadelphia region. Attendees range from junior- to senior-level in-house marketing professionals, to consultants to service providers.
November 12, 2018 - 05:06 PM
What to hear what you clients have to say?
November 12, 2018 - 10:40 AM
It's the most wonderful time of the year! Kick off the holiday season with us over artisanal cocktails and canapés at one of Vancouver's favourite cozy Gastown spots, Wildebeest.
November 12, 2018 - 09:59 AM
Save the Date for the Northeast Region Holiday Parties
November 9, 2018 - 10:06 AM
Renew your membership today to ensure your connection to valuable benefits remains uninterrupted. Your LMA membership will expire on December 31, 2018.
November 7, 2018 - 04:03 PM
Thank you to everyone who attended the LMASE Conference in Greenviille last month. We had a great time connecting with our fellow LMA colleagues and learning valuable information to bring back with us to our respective firms. 
 
November 7, 2018 - 04:02 PM
Thank you to everyone who helped make the LMASE Cares LSC Challenge a success! We are still accepting donations here.
November 7, 2018 - 04:00 PM
The 2019 LMASE Board of Directors has been announced! The following LMA members will be representing you next year on the board.
November 7, 2018 - 03:59 PM
We are thrilled to introduce the 2019 LMASE Conference Chair Ryan King and Conference Vice Chair Brittany Hill. 

     




Ryan King, 2019 LMASE Conference Chair


Brittany Hill, 2019 LMASE Conference Vice Chair





We are looking forward to seeing all of you in Birmingham, Alabama in 2019!
November 7, 2018 - 03:59 PM
Thank You to Our LMASE Conference Sponsors
November 7, 2018 - 12:12 PM
LMA Southwest Members: Don't forget to support your Local Steering Committee by ratifying the slate by 5:00 PM CT this Friday, November 9.
November 7, 2018 - 10:48 AM
Express your interest to volunteer for a 2019 LMA committee by Friday, November 16!

This is a great opportunity to develop deeper relationships and experiences with your fellow members by contributing your skills to one of the LMA committees that best fits your interests - or by microvolunteering.
November 6, 2018 - 03:53 PM
Michael Blachly, Director of Client Development at Gray Reed & McGraw and current Immediate Past-President of the LMA Southwest Region, received the inaugural LMA Southwest Region President’s Award this year at the LMA Southwest Region Conference.
November 6, 2018 - 07:49 AM
Kevin Iredell is the Director of Business Development at ‎Stroock & Stroock & Lavan LLP. He has 20 years of experience in B2B marketing and the legal market.
October 31, 2018 - 08:06 AM
Develop deeper relationships and experiences with your fellow members by contributing your skills to one of the LMA committees that best fits your interests - or by microvolunteering.

Express your interest by Friday, November 16.
October 30, 2018 - 09:19 AM
Linda Ficano began her career in legal marketing more than 25 years ago. She is currently the Director of Business Development & Marketing for Fitzpatrick and with its impending merger with Venable, looking forward to new beginnings.
October 25, 2018 - 03:47 PM
The 2018 LMA Northeast Conference is just around the corner, Jenna Schiappacasse, director of client development at Rosenberg Martin Greenberg LLP, will moderate a discussion on Friday, October 26 featuring executives from leading companies that sell to law firms.
October 24, 2018 - 10:41 AM
Webinars are the perfect channel to drive your opt-in strategy and overcome the challenges of GDPR. Register for a webinar on Tuesday, Oct. 30, to learn how to build an opt-in strategy with webinars for on-demand content.
October 23, 2018 - 05:39 PM
Veteran legal marketers Jennifer Simpson Carr and Ryan King are teaming up to present a pre-conference session, “Beyond Branding: Integrating Social Engagement for Lead Generation and Business Development” .
October 23, 2018 - 02:04 PM
With the 2018 LMA Northeast Conference coming up on October 25 and 26 in Boston, presenters are providing a brief snapshot of what to expect from their sessions.
October 23, 2018 - 08:06 AM
LMA Northeast is pleased to announce the following members will lead our region in 2019. These leaders will be actively involved in providing value to the LMA Northeast members through programming, events, membership engagement and knowledge sharing.
October 22, 2018 - 12:06 PM
There's still time to submit session ideas to P3 – The Practice Innovation Conference's 2019 program, hosted by the Client Value SIG!
October 19, 2018 - 01:55 PM
Join LMA for a Twitter chat on Thursday, November 8! Use the #LMAchat hashtag to follow the conversation and participate in a discussion around social media tips and tricks featuring guest experts Nancy Myrland, Good2BSocial's Guy Alvarez and Jennifer Simpson Carr.
October 18, 2018 - 02:01 PM
LMA Midwest is excited to launch today an inaugural regional Your Honor Awards (YHA) program. Designed to showcase the best ideas and projects from our more than 700 Midwest members, the awards will recognize member firms that illustrate excellence in marketing and business development.
October 18, 2018 - 08:06 AM
Join us at the LMA Northeast Regional Conference, which will take place next week on Thursday, October 25 and Friday, October 26, at the InterContinental Boston!
October 17, 2018 - 05:02 PM
Mark E. Young, counsel for Vox Actio LLC, will address how lawyers (and legal marketers) can use the design thinking process to creatively solve problems and build stronger, more collaborative working relationships with clients at the 2018 LMA Northeast Conference.
October 17, 2018 - 04:59 PM
The 2018 LMA Northeast Conference is coming up on October 25 and 26 in Boston, and we asked some of the speakers to tell us more about their presentations.
October 17, 2018 - 02:40 PM
Based on the success of their first webinar on social media writing, Guy Alvarez (Good2bSocial) and Stefanie Marrone (Tarter Krinsky & Drogin) are back to provide attendees with part two on how to craft engaging social media content that will truly resonate with your target audiences.
October 17, 2018 - 01:15 PM
A Message from the President
October 17, 2018 - 01:14 PM
What is included and excluded in the Annual Program Pass?
Members who purchase the Annual Program Pass may attend educational programs (online or in person) offered by their designated Local, and may also attend programs offered by other West Region Locals if they are traveling.....
October 17, 2018 - 10:50 AM
We asked some of the presenters at the upcoming 2018 LMA Northeast Conference on October 25 and 26 in Boston to tell us what attendees can expect from their session.
October 16, 2018 - 08:09 PM
With the 2018 LMA Northeast Conference coming up on October 25-26 in Boston, presenters are providing a brief snapshot of what to expect from their sessions.
October 16, 2018 - 10:49 AM
The 2018 LMA Northeast Conference will be held on October 25 and 26 in Boston. In anticipation of the conference, we asked some of the speakers to tell us what we can expect from their sessions.
October 15, 2018 - 09:29 AM
LMA's Body of Knowledge (BoK) is a foundational resource that defines the core skills necessary for legal marketers to succeed. See how your fellow LMA members are putting this resource to use.
October 12, 2018 - 11:06 AM
There's still time to submit session ideas to P3 – The Practice Innovation Conference's 2019 program, hosted by the Client Value SIG! P3 is the best conference for business-of-law professionals to network and discover the latest trends and tools.
October 12, 2018 - 09:06 AM
LMA Philadelphia is pleased to announce the following members have been appointed to serve on the 2019 Local Steering Committee (LSC).
October 11, 2018 - 10:10 AM
Meet Bruce Segall, President of Marketing Sense, who spends his professional time helping enhance the online presence and reputation of lawyers and law firms.
October 11, 2018 - 08:46 AM
On behalf of the 2018 LMA Northeast Conference committee, we’re excited for you to join us in Boston October 25-26 for two days of educational and stimulating programming, as well as a multitude of networking opportunities.
October 10, 2018 - 06:19 PM
Firms spend lots of money sending lawyers to events and seminars. Is it worth the time and expenditure? Find out during a Small Firm/Solo Marketer SIG webinar at noon CT on Tuesday, Oct. 16.
October 10, 2018 - 11:33 AM
As President of RubensteinTech, NYC-based Jaron Rubenstein leads the growth and development of the business while also setting the strategic vision.
October 10, 2018 - 09:06 AM
LMA Boston is pleased to announce the following members have been appointed to serve on the 2019 Local Steering Committee (LSC).
October 9, 2018 - 12:03 PM
2019 New York Local Steering Committee is Announced.
October 5, 2018 - 01:30 PM
Congratulations to Carman Jackson and Paul Grabowski, recipients of the inaugural LMA Southwest Your Honor Awards.
October 2, 2018 - 10:15 AM
We are excited to announce that the LMA Midwest Region will launch an inaugural regional Your Honor Awards (YHA) program this fall. Designed to showcase the best ideas and projects from our more than 700 Midwest members, the awards will recognize member firms that illustrate excellence in marketing
October 1, 2018 - 07:48 AM
Check out the latest LMA Southwest Region Weekend Update for what's happening in the Southwest Region.
September 27, 2018 - 02:06 PM
Don’t Miss Out – Secure the Early Bird Registration Rate Here!  
September 27, 2018 - 11:47 AM
Does your firm need to reboot? The legal landscape is changing as client expectations evolve and innovations are introduced every day. Join this workshop to discuss disruptive market forces that drive legal buying behavior and more.
September 27, 2018 - 08:30 AM
In addition to completing her first ultramarathon, Andrea Oleszczak has taken on a new role as Business Development & Marketing Manager with Dykema. She will be working with the Financial Industry Group and the Dental Service Organizations Industry Group and is based in the firm’s Detroit office.
September 26, 2018 - 02:58 PM
Submit session ideas to the 2019 P3 – The Practice Conference Call for Ideas!
September 26, 2018 - 07:18 AM
We are pleased to announce the 2019 LMA Southwest Regional Board.
September 25, 2018 - 04:22 PM
As Marianne Kotubetey, senior corporate counsel at Osram Sylvania, Inc. said at the LMA Boston September lunch program, “Diversity is the invitation to the dance; inclusion is being asked to dance."
September 24, 2018 - 12:57 PM
For the first time, we are offering deep-dive workshops that will provide attendees with the opportunity to immerse themselves in communications, technology, leadership, marketing and business development topics.
September 24, 2018 - 09:28 AM
Fact: There are two types of lawyers: those who have their own business and those who work for those who do. How do your lawyers size up? 
September 24, 2018 - 09:15 AM
As part of our ongoing series to highlight leaders in the LMA NE region, in this installment, we focus on Philadelphia-based Andrew Laver, a Business Development Manager at McCarter & English and longtime LMA volunteer who is about to take center stage as the co-chair of the 2019 LMA Conference.
September 23, 2018 - 06:57 PM
September 23, 2018 - Check out the latest LMA Southwest Region Weekend Update for what's happening in the Southwest Region. 
September 20, 2018 - 03:43 PM
When coaching your lawyers in navigating an effective pitch, it is important to remember the five-stage framework of a sales conversation: 1) building rapport, 2) identifying pain points, 3) offering a solution, 4) overcoming objections, and 5) making the close.
September 20, 2018 - 03:41 PM
Those who know me well know that I have a love of story...

Often times, we as legal marketing and business development professionals spend so much time crafting stories of the firm’s brand or an individual attorney’s brand that we forget to put thought into what our own story looks like.
September 20, 2018 - 03:40 PM
It’s inevitable that a law firm marketing professional has a conversation with an ambitious attorney who utters the phrase, “I’d like to be in the New York Times or The Wall Street Journal.” The challenge is crafting an effective media campaign that turns this goal into reality.
September 19, 2018 - 12:17 PM
Despite the fact that most in-house counsel do not make their outside counsel hiring decisions based on directory rankings, they are still important as part of the overall mix of public information about law firms and the lawyers who work at them – especially with the power of Google searches. 
September 18, 2018 - 10:11 AM
There are more opportunities than ever before to get involved with LMA! We are currently seeking nominations for the 2019 LMA Midwest Region Local Steering Committees in our Chicago, Indianapolis, Kansas City, Michigan, Minneapolis, Ohio, and St. Louis local groups.
September 17, 2018 - 03:40 PM
Check out the latest LMA Southwest Region Weekend Update for what's happening in the Southwest Region. Summer officially ends this week, and we are heading into a busy fall for the LMA Southwest Region.
September 17, 2018 - 01:45 PM
As technology evolves, as new systems are created and as previously unused strategies are adopted, it becomes almost impossible to stay on top of the ever-changing field of marketing. This panel discussed making the most of these advances for you and your firm.
September 17, 2018 - 01:44 PM
Firms have come a long way since D&I programs began to surface in the early 2000s. But, progress has been slow. Fortunately for the industry, a demographic of new lawyers is entering the profession, a generation arguably better prepared to lead the way on D&I than their predecessors – Millennials.
September 15, 2018 - 04:14 PM
Can you believe we are only a few weeks away from kicking off Power of the Past, Force of the Future? One of the events at this year’s conference we are eagerly anticipating is hearing from our keynote speaker, Karen McCullough on October 4.
September 14, 2018 - 11:24 AM
Local groups throughout the LMA West Region spent the summer continuing their education and networking at a variety of different events and seminars.
September 14, 2018 - 10:46 AM
Small to medium-sized businesses are always looking for efficient ways to build a lead pipeline. At the same time, my work with LinkedIn beginners and intermediates has historically focused on professionals who are just trying to master the basics of LinkedIn.
September 12, 2018 - 05:34 PM
LMA Southern California is accepting nominations for our 2019 Local Steering Committee. We are looking for candidates who want to make a difference locally and in our profession, who can contribute creative ideas and inspire others with their passion, and those who want to get more involved.
September 12, 2018 - 11:32 AM
The LMA Mid-Atlantic Region set its sights on “Perfecting the Pitch” for this edition of its newsletter. I was lucky to sit down with LMA member and leader, Rachel Shield Williams, to gain her insights into how the pitch is evolving and how legal marketers can best stay ahead of the curve.
September 12, 2018 - 11:31 AM
We need to prove that when necessary, we are capable of communicating our needs to benefit the firm and our teams. Most importantly, we have a better understanding of what it takes to get the initiative up and running, along with the upsides for the lawyers once we reach the end goal.
September 12, 2018 - 11:30 AM
Legal marketing professionals often take the lead on important firm and practice pitches, proposals and RFPs. It is not a quick and easy process. There is a significant amount of information and knowledge required to put together a well-crafted response.
September 12, 2018 - 11:29 AM
It is imperative to cover all angles and make a plan with your team before you face the general counsel of potential Best Client Ever. Don’t give away this hard-earned opportunity to a competitor by being unprepared. Here are a few ways you can help your attorneys avoid this misstep.
September 12, 2018 - 11:28 AM
In this new book, Murray Nossel, the founder and director of Narativ, a consulting firm that specializes in storytelling training for business, explains the relevance of stories to life on the job.
September 12, 2018 - 11:27 AM
Negotiating contracts with vendors, or anyone else, is a challenging but important part of legal marketing. Kisme Williams and Julia Bennett, both of Venable, spoke to the LMA Mid-Atlantic Future Leaders SIG about their vendor negotiation success stories and shared tips for negotiating contracts.
September 11, 2018 - 11:53 AM
LMA Los Angeles is currently accepting nominations for its 2019 Local Steering Committee (LSC). As an LSC member, you'll be able to bring your creativity and passion to the planning and implementation of key initiatives that will help advance both the Local Group and Region.
September 10, 2018 - 09:06 AM
$1,000 scholarship to be used for #LMASW18 conference registration, hotel and travel expenses! Post a Faceook, LinkedIn or Twitter post with the hashtag #SeeYouinScottsdale to promote the conference. Get the most buzz, get to Scottsdale! **EXTENDED** Deadline to enter is Wednesday September 19, 201
September 9, 2018 - 04:51 PM
September 9, 2018 - Check out the latest LMA Southwest Region Weekend Update for what's happening in the Southwest Region.
September 7, 2018 - 03:42 PM
This year’s LMA Northeast Conference, which will be held in Boston on October 25 and 26 promises to leave attendees with nothing less than that – thanks to our 2018 co-chairs, April Colby and Claire Thompson, who along with their conference committee have been hard at work.
September 5, 2018 - 12:07 PM
LMA is pleased to announce the ratification of the 2019 Board of Directors slate of candidates. Thank you to the 12% of LMA members who participated in the ratification process.



PresidentCynthia VothDirector of Client Engagement & InnovationMiller Nash Grah
September 5, 2018 - 09:09 AM
The LMANE Philadelphia Local Group is seeking leaders for 2019! Getting involved in a leadership role within LMA offers the you the opportunity to work alongside smart, creative colleagues to provide top-notch programming and networking.
September 5, 2018 - 09:02 AM
We are seeking leaders to serve on the 2019 LMA New York Local Steering Committee! Serving on the Local Steering Committee (LSC) provides opportunities for you to make a difference in the services and benefits offered to local LMA members.
September 4, 2018 - 01:12 PM
The LMASE Regional Conference on September 26-28 is coming up quickly and we are gearing up for an amazing event in Greenville, SC! Click here to register now.
 
This year's conference will be held at the Hyatt Regency Greenville.
September 4, 2018 - 01:11 PM
We are excited to announce this year's Regional Conference Scholarship winner! Congratulations to Andrew Heaton - we are proud to support his attendance at the conference and contribute to his professional development.
September 4, 2018 - 01:10 PM
The deadline to ratify the 2019 LMA Board of Directors slate is fast approaching. If you have not participated yet, get to know the slate of candidates by reviewing their profiles and video submissions.

The deadline to ratify the slate is 6 p.m. Eastern this Friday, August 31.
September 4, 2018 - 01:09 PM
Registration is now open for the 2018 LMA Southwest Region Conference, "Power of the Past, Force of the Future." Join the largest gathering of legal marketing professionals in the southwest in Scottsdale at the Saguaro Hotel October 3-5.
September 4, 2018 - 01:08 PM
Registration is now open for the 2018 LMATech Midwest Conference. The conference will be held in Chicago on October 2-3.
September 4, 2018 - 09:20 AM
As if he wasn’t visible – or audible – enough… Roy Sexton, Director of Marketing at Kerr, Russell and Weber, PLC and Treasurer-Elect of the LMA Midwest Chapter, recently appeared on “Small Talk with Mark S. Lee,” a weekly business program on WXYT Radio in Detroit.
September 2, 2018 - 12:56 PM
We hope you are enjoying this Labor Day weekend! ~EXTENDED~ We have extended the submission deadline to this Friday, September 7 at 11:59PM PDT. We hope you will submit a ballot for yourself of a colleague for one of the three inaugural LMA Southwest Your Honor Awards.
August 30, 2018 - 09:05 AM
As part of our ongoing Q&A series with leaders in the LMA Northeast Region, we asked Michael Murray, the Director of Marketing at Whiteman Osterman & Hanna LLP in Albany, New York.
August 23, 2018 - 08:21 PM
The revised 2018 LMA Competitive Intelligence Certificate program, held November 7-8 in New York City, will deliver interactive, tailored, immersive education by the world's leading competitive intelligence experts.
August 22, 2018 - 06:24 PM
LMA has partnered with Harvard Law School Executive Education to bring LMA members a special discount on its Leadership in Law Firms program. 
August 22, 2018 - 04:19 PM
We are seeking leaders to serve on the 2019 LMA Boston Local Steering Committee. Serving on the Local Steering Committee (LSC) provides opportunities for you to make a difference in the services and benefits offered to local LMA members.
August 21, 2018 - 12:12 PM
Register today for the 2018 Northeast Regional Conference, which will take place on Thursday, October 25 and Friday, October 26 at the InterContinental Boston. Early bird rates end September 29!
August 20, 2018 - 11:34 AM
It is an exciting time for the LMA Southwest Region! We have multiple opportunities for LMASW members with deadlines quickly approaching. This weekend update includes details and links you so may take action on three great opportunities:


Discounted registration to the 2018 LMA Southwest Region Con
August 20, 2018 - 10:45 AM
On July 19, the LMANE Philadelphia Local Steering Committee hosted an information workshop attended by legal marketing professionals in the Philadelphia, Pittsburgh and Wilmington markets.
August 16, 2018 - 09:03 AM
Boston-based Paul Boynton is the Director of Marketing at Todd & Weld LLP. He serves on the LMA Northeast Boston Local Steering Committee as a Member at Large and is responsible for communications for the Boston and New England area.
August 14, 2018 - 11:11 AM
The LMA Southwest Region is pleased to announce its inaugural Your Honor Awards ("YHA"). For this first year, the YHA will focus on individual members who have made significant contributions to the Region and the legal marketing industry between January 1, 2017, and July 31, 2018.
August 13, 2018 - 01:28 PM
It is with great sadness that we share the news of the passing of Dave Woods, a valued member of the legal marketing community.
August 13, 2018 - 09:35 AM
Katie Rutter is a Boston-based marketing and business development consultant who partners with clients to develop strategies that ensure they are well-positioned in the marketplace, and are focused on initiatives that help them grow their business and promote stellar client service.
August 6, 2018 - 03:31 PM
Join this informative session on the evolution of competitive intelligence (CI) in law firms which builds on a study of nearly 100 legal executives to determine the state of CI in law firms today to tackle the greatest challenge facing CI teams – how to connect the dots.
August 5, 2018 - 10:21 PM
*EXTENDED!* The deadline to submit an expression of interest form in serving on the 2019 LMA Southwest Regional Governing Board (i.e., self-nominate), or nominate others has been extended to Monday, August 6 at 11:59 PM CT.
August 3, 2018 - 11:53 AM
Are you ready to lead? The annual LMASE board submission guidelines and timeline are now available! A candidate must be a member of LMA for at least one year, be in good standing (on-time dues), and be approved by their respective employer. 
August 3, 2018 - 11:52 AM
Registration for the LMASE Regional Conference on September 26-28 in Greenville, SC is open! Click here to register now.
 
Hotel accommodations can also be booked now. This year's conference will be held at the Hyatt Regency Greenville.
August 3, 2018 - 11:51 AM
LMASE is pleased to announce the call for submissions for this year's Your Honor Awards! It is time to show off your hard work and innovative ideas over the past year.
August 3, 2018 - 11:51 AM
We are excited to share with you LMASE's inaugural podcast series, focusing on highlighting the impressive, innovative and inspiring projects that members and friends in our region have led over the past year.  
August 3, 2018 - 11:41 AM
LMA has introduced a new, cost-effective way to help legal marketers boost their knowledge of the essential skills needed to excel in their roles.

The Body of Knowledge (BoK) is a foundational resource that defines the core skills necessary for legal marketers to succeed.
August 2, 2018 - 10:41 AM
Despite being a long-standing staple in the arsenal of legal marketing technology, most law firms have only scratched the surface when it comes to leveraging the power of CRM systems as an integral component of the marketing strategy.
July 30, 2018 - 09:55 AM
Michigan Lawyers Weekly has announced that new LMA Michigan member and business partner Charlene Boccaccio has assumed the role of Associate Publisher. Charlene joined the publication in 2006, serving initially as a classified sales representative and later as the advertising director.
July 30, 2018 - 09:49 AM
Diversity inside law firms continues to stagnate despite corporate counsels continued push for law firm to present more inclusive and diverse teams on their matters. Join the webinar where Ron Jordan of Carter-White & Shaw will share his insights on improving D&I.
July 27, 2018 - 12:06 PM
On July 19, 2018, LMA Los Angeles was honored to host Harte Logan of CultureSync to discuss tribal leadership, a topic encompassing identifying corporate culture and organizational behavior.
July 25, 2018 - 12:23 PM
The LMANE Boston July lunch program featured a presentation on how law firms can boost profitability through strategic and systematic improvements to internal processes, including marketing and business development.



 

The LMANE Boston July lunch program featured a presentation on how law firms
July 25, 2018 - 09:01 AM
Trekking through torrential rains and unfazed by flash flood warnings, LMANE Boston members gathered on July 18 at Morton's Steakhouse in the Seaport District for the annual Summer Social.
July 25, 2018 - 08:54 AM
Amy Nielson manages the marketing and business development efforts for the New York office of Hunton Andrews Kurth. She’s a longtime LMA volunteer and is currently serving as the 2018 Member at Large focused on member engagement for the New York Local Group.
July 24, 2018 - 09:39 AM
With a daunting task of generating new business in a vast market, plaintiff legal marketers need sound advice on marketing tools and tactics that really drive results. This panel will provide advice on what should be the essential elements of your marketing plan and how to implement systems.
July 23, 2018 - 07:30 PM
In support of LMA West Cares, LMA SoCal has selected two charities whose mission's improve the lives of children in our local communities.  We will be doing a donation drive, collecting items at each of our events from August through October 2018. 
July 20, 2018 - 07:06 AM
LMA West kicked off another successful series of In-House Counsel Summits. In May, our southern California local groups, Orange County and San Diego, hosted "Innovation, Predictability and Efficiency: Trends Your Firm Can No Longer Ignore," while our Bay Area local group hosted "Decades of In-House
July 19, 2018 - 11:48 AM
The 2018 LMA Competitive Intelligence Certificate Program, held November 7-8 in New York City, will deliver exceptional CI education targeted specifically to legal marketers.
July 17, 2018 - 09:45 AM
Marketing your law firm in today’s noisy digital environment requires a layered strategy. Blogs, webinars, infographics, videos, newsletters, social media, organic and paid SEO – all have value. But what about podcasting? 
July 12, 2018 - 04:59 PM
We asked the LMA Northeast recipients of the 2018 LMA Annual Conference Scholarship Fund to tell us about their experience in the Big Easy. Here Boston member Jo Thorud provides her top highlights and takeaways from her time at our industry’s biggest yearly gathering. 
July 12, 2018 - 04:52 PM
We asked the LMA Northeast recipients of the 2018 LMA Annual Conference Scholarship Fund to tell us about their experience in the Big Easy. Here Philadelphia member Dawn Sheiker offers her top takeaways from the conference and provides advice to first-time attendees. 
July 11, 2018 - 08:06 AM
Registration is now open for the 2nd Annual LMA Southwest Region Conference! Join your fellow marketing professionals in Scottsdale, AZ at The Saguaro hotel October 3-5.
July 10, 2018 - 11:48 AM
We asked the LMA Northeast recipients of the 2018 LMA Annual Conference Scholarship Fund to tell us about their experience in the Big Easy. Here’s New York member Willie Sleight’s take. 
July 10, 2018 - 08:06 AM
Terra Davis takes a look at the role that legal marketers play in the business case for diversity and inclusion in the legal industry as discussed at a recent LMA Dallas program, as published by The Texas Lawbook.
July 9, 2018 - 02:52 PM
Take to your preferred social media channel (Twitter, LinkedIn, Facebook or Instagram) to share your personal reasons why you value LMA, highlight or thank your mentors/mentees in legal marketing, share why you love being a legal marketer, etc.
July 9, 2018 - 01:27 PM
ALM Intelligence and Calibrate Legal are conducting an important confidential Legal Marketing, Business Development and Communications Compensation Survey and we want to encourage your participation. This survey will take 10-12 minutes to complete. Your participation is greatly appreciated. 
July 9, 2018 - 12:10 PM
This program will provide a look back at what we saw coming back in 206 and how AI has advanced in the business and practice of law.
July 9, 2018 - 09:24 AM
As part of our ongoing Q&A series with leaders in the LMA Northeast Region, we asked Dawn Sheiker, the Director of Client Relations at Morris James LLP and longtime LMA volunteer in the Philadelphia area for her keys for success.
July 3, 2018 - 02:24 PM
Volunteer Leaders Sought for 2019 LMA Southwest Regional Governing Board Service! Expressions of Interest for all regional governing board positions are due by 12:00 p.m. CT on Wednesday, August 1.
June 29, 2018 - 02:28 PM
The legal marketing community is full of kind, compassionate people who truly want to do better in the world. The West Region is excited to announce the launch of its new charitable giving initiative, LMA West Cares. While the initiative will be region-wide, each local group has selected their own o
June 29, 2018 - 01:35 PM
This month, the LMA West Region is excited to feature Ramona Whitley, Allen Matkins’ Chief Business Development and Marketing Officer.  Ramona, who is based in the firm’s San Diego office, was given this shiny new title in February of this year.  Prior to her current role, Ramona held the position o
June 27, 2018 - 01:36 PM
Registration for the LMASE Regional Conference on September 26-28 in Greenville, SC is open! Register now and take advantage of early bird pricing.
 
Hotel accommodations can also be booked now. This year's conference will be held at the Hyatt Regency Greenville.
June 27, 2018 - 01:33 PM
The Legal Marketing Association Southeast Region is offering a scholarship for one LMASE member to attend this year's LMASE Regional Conference on September 26-27 in Greenville, SC.

Thank you to our scholarship sponsor, Wicker Park Group, for making this opportunity possible!
June 27, 2018 - 01:32 PM
We are excited to share with you LMASE's inaugural podcast series, focusing on highlighting the impressive, innovative and inspiring projects that members and friends in our region have led over the past year.  
June 27, 2018 - 01:30 PM
We are excited to announce that we will be doing another LSC challenge this year leading up to the LMASE conference. The conference is partnering with the the Ronald McDonald House, but each individual LSC can partner with whichever local charity they choose.
June 27, 2018 - 01:29 PM
Are you ready to lead? Then be on the lookout for the annual LMASE board submission guidelines! A candidate must be a member of LMA for at least one year, be in good standing (on-time dues), and be approved by their respective employer. 
June 27, 2018 - 01:28 PM
Our 2018 Future Leaders Program is half way through and it has already been a great success for the participants. Utilizing the on24 platform, we have been able to bring together our participants to engage with each other in lively discussion even though they are spread out throughout the Southeast.
June 27, 2018 - 01:27 PM
LMA International updated its Privacy Policy to make it easier for its members ro understand what information is collected and why its collected. Nothing has changed about your current settings or the data in your member profile.
June 26, 2018 - 10:59 AM
Join us for the 2018 LMA Competitive Intelligence Certificate (CIC) program, which will take place in New York City on November 7-8, 2018.
June 26, 2018 - 09:45 AM
During this webinar, you’ll hear the results from the third LMA/Bloomberg joint legal marketing survey. This research examined critical areas including marketing and business development budgets and staffing, strategic relationships and opportunities and the impacts of technology.
June 26, 2018 - 09:43 AM
Most law firms have understaffed and under-resourced M/BD departments. As a result, legal marketers are often overworked and overwhelmed. This program will show you how to sharpen your focus on the projects and people that maximize your business results. Attend the webinar in learn more
June 26, 2018 - 09:27 AM
An overflow crowd at the LMANE Boston June lunch program was armed with compelling data on the state of the legal industry through the first quarter of 2018, as Brent Turner of Peer Monitor reviewed profitability metrics on rate growth, demand for legal services and lawyer staffing models.
June 26, 2018 - 08:06 AM
LMA Michigan members Julie Holton and Kim Hafley recently teamed up to deliver the keynote - “The Many Faces of Marketing and Business Development in Private Practice” - at the NALS of Michigan Annual Meeting and Educational Conference.
June 25, 2018 - 01:42 PM
New York-based Despina Kartson leads the global business development and communications department for Jones Day, the largest U.S. law firm, spanning 42 offices across five continents.
June 22, 2018 - 11:45 AM
On April 24, the LMANE Philadelphia Local Steering Committee hosted a lunch and learn program attended by legal marketing professionals from the Philadelphia, Pittsburgh and Wilmington markets.  the program provided attendees with a high-level recap of the LMA 2018 Annual Conference.
June 22, 2018 - 11:05 AM
On June 13, the LMANE Philadelphia Local Steering Committee hosted a lunch and learn program for members.
June 21, 2018 - 09:06 AM
Resources recap of the June 21 GDPR Twitter chat, featuring special guests Doug Ladendorf, Helena Lawrence and Michael Mellor. Enjoy this useful roundup for legal marketers!
June 21, 2018 - 08:42 AM
Michigan Lawyers Weekly recently announced its 2018 class of “Unsung Legal Heroes” - law firm employees who have consistently gone above and beyond the call of duty, often behind the scenes. Four current LMA Michigan members were named in the Legal Marketing category this year.
June 20, 2018 - 07:26 PM
As an experienced legal business development professional and member of the Legal Marketing Association for most of the past 17 years of my career, I was honored to be the 2018 LMA Southwest Region Scholarship recipient to what I affectionately call “the big show!” I wanted to walk away from the 201
June 20, 2018 - 05:19 PM
The “Impact Marketing for Small and Mid-Sized Law Firms” pre-conference programs at the 2018 LMA Annual Conference includes a plethora of information and skills that are directly actionable by the legal marketers in the small/mid-sized law firm space. This was hands-down some of the best, practical
June 20, 2018 - 04:38 PM
On June 6, 2018, LMA Los Angeles was honored to host a CMO Panel and Summer Social at The Standard Hotel in downtown Los Angeles. The panel featured Kathleen Flynn, Trish Lilley and Vickie Spang. Jennifer Mir, LMA West Region President, served as moderator.
June 20, 2018 - 04:27 PM
On May 17, LMA’s New York Group hosted a lunch program on RFPs. Panelists discussed how to prepare a strategic approach to respond to RFPs for legal services and that managing the process and tactical/responsive pricing may result in markedly improved success rates.
June 20, 2018 - 03:54 PM
A great new white paper has been released by Cubicle Fugitive on legal marketing in the age of millennials. If you've got some time, we suggest you give it a read!
June 19, 2018 - 10:37 AM
On May 17, the Philadelphia Local Group held its inaugural Future Leaders Boot Camp at White and Williams LLP. Robyn Addis, 2018 Philadelphia LSC Chair and Emilie Klenk, Future Leaders SIG Chair welcomed future leaders from across the region and at various stages in their careers. 
June 18, 2018 - 04:30 PM
On Tuesday, June 19, the Legal Marketing Association will host Webinar: Building Blockbuster Content into a Thought Leadership Franchise webinar.Join Brian Kiefer, Director of Communications, Seyfarth Shaw LLP as he discusses storylines and reporters.
June 18, 2018 - 02:34 PM
On Wednesday, June 20, the Legal Marketing Association will host How to Interpret Survey Results webinar. Mark Greene, Ph.D., will discuss interpreting survey results.
June 18, 2018 - 12:12 PM
The LMANE Philadelphia Local Group gathered for its Spring Social on Thursday, May 17. The event was hosted at the SkyGarten, an authentic German biergarten with fantastic views of center city.
June 18, 2018 - 11:40 AM
Scott Ziegler is the Boston-based advertising director at Lawyers Weekly and a longtime LMA Northeast volunteer.
June 15, 2018 - 08:55 AM
LMA Michigan Steering Committee Member Julie Holton has shifted gears in her marketing career - she is now the Owner and Principal Strategist at mConnexions, a full-service marketing and communications agency she launched full-time in February.
June 14, 2018 - 10:04 PM
Check out the second quarter edition of the Mid-Atlantic Region Newsletter
June 14, 2018 - 10:05 AM
Join LMA for a Twitter chat on Thursday, June 21, from 1:00 p.m. to 2:00 p.m. CT! Use the #LMAchat hashtag to follow the conversation and participate in "GDPR: What’s Next?" 
June 13, 2018 - 12:42 PM
Come join us for drinks and appies at the 2018 LMA Western Canada Region Summer Social!
June 11, 2018 - 08:22 AM
As part of our Q&A series with leaders in the LMA Northeast region, we asked Tammy Mangan, the Chief Marketing Officer at Cole Schotz for her thoughts on career development, professional branding, how to find work/life balance and how to be successful as a legal marketer today. 
June 7, 2018 - 12:25 PM
Content Marketing Strategy with Limited Resources
June 7, 2018 - 12:23 PM
Do you have a personal brand?
June 7, 2018 - 11:52 AM
Whether you work in small law, big law or for a service provider, it’s evident that the legal profession has been undergoing a fairly significant transition. You can’t avoid the headlines talking about the disruption the industry is and will continue to experience.
June 7, 2018 - 11:52 AM
Confronted with pressures to do more with less, law firm clients became smarter about reducing their legal spend and placing greater focus on demonstrable value than ever before. As a result, firms spent much of the last decade finding new ways to be responsive to clients' demands.
June 7, 2018 - 11:52 AM
This article gives an overview of three types of intelligence that can be useful in developing strategy, and how they can shape legal marketing. Brace yourselves, because we’re going out of order.
June 7, 2018 - 11:51 AM
Big Ideas for Small Firm Marketers was a jam-packed PechaKucha-style session on day two of the LMA Annual Conference. This program delivered many ideas and practical takeaways in what felt like a whirlwind of a session.
June 7, 2018 - 11:50 AM
For quite some time, there have been rumblings in the legal industry that a few select business professionals were presented with the opportunity to have client-facing roles. These positions are not only becoming more commonplace, but are demonstrating true added value, efficiency and effectiveness.
June 7, 2018 - 11:50 AM
The Mardi Gras spirit was alive and well at #LMA18. Check out these highlights.
June 7, 2018 - 11:49 AM
Diversity and inclusion (D&I) in the legal industry is having its moment right now – and the timing couldn’t be more relevant given the national political climate.
June 7, 2018 - 11:48 AM
Without correctly implementing media and PR into business development, law firms could be missing important opportunities to showcase their attorneys and firm as a whole.
June 7, 2018 - 11:47 AM
With a venerable bumper crop of new tools and gadgets, it can be difficult to sort the wheat from the chaff and retool a PR program for maximum business development impact in the digital-first era.
June 7, 2018 - 11:46 AM
In her role as chief marketing officer of Finnegan, Henderson, Farabow, Garrett & Dunner, Terra Liddell is constantly thinking about the firm’s marketing strategy and helping the firm come up with ways to put that strategy into practice.
June 7, 2018 - 11:46 AM
What do millennial associates actually want in a law firm, and how can firms reasonably accommodate?
June 7, 2018 - 11:45 AM
Are you interested in volunteering for LMA? The LMA Mid-Atlantic Region has several opportunities for you to serve.
June 7, 2018 - 11:43 AM
A recent LMA and Bloomberg Law study on legal marketing trends revealed that in 2018, 65 percent of legal marketers described their relationship with attorneys as “challenging at times.”
June 7, 2018 - 10:20 AM
Don't miss out! Click here to see all remaining sponsorship opportunities and the benefits of becoming an LMA Northeast sponsor. 
June 4, 2018 - 06:40 PM
On May 28, 2018, legal professionals from across the GTA gathered for a panel discussion by business development (BD) and competitive intelligence (CI) experts.
June 4, 2018 - 09:31 AM
Why are some pieces of content valued and some ignored? And what behaviors, criteria, variables and processes influence that decision? Learn all about what content sticks with executives in a webinar on June 6.
May 31, 2018 - 10:13 AM
The “sales cycle” is a key element that comes up when working with attorneys on their marketing and business development plans. I worked with an attorney who was the absolute best at networking, meeting people, having meaningful conversations and converting all the above into not only contacts for h
May 31, 2018 - 09:57 AM
During the LMA Annual Conference presentation on Finding Growth in a Flat Market, Brent Turner, Manager for Peer Monitor, and Janet Bennett, National Manager of Business Development for Monitor Suite, gave a presentation on the state of the legal market. Following their overview, a Q&A session was g
May 31, 2018 - 09:24 AM
Not only do you want to turn your millennial lawyers into absolute marketing mavens, you want to be one yourself! Below are the top 5 takeaways from Morgan MacLeod’s presentation, “Turning Millennial Lawyers into Marketing Ninjas.”
May 31, 2018 - 09:02 AM
Creating an online community that thrives is an extremely rewarding endeavor for any law firm looking to capture their target clients and demonstrate thought leadership in a particular practice area.