Get to Know the LMA Leaders
Board of Directors
LMA is led by an elected international Board of Directors. This Board consists of a president, president-elect, immediate past president, secretary, treasurer, treasurer-elect, five members-at-large, the chair of the Regional Leaders' Committee and our executive director.
The Board meets four times per year. Each Board member is asked to serve as Board liaison to a committee or task force.
Partner, Society 54, LLC
Charlotte, NC (Southeast Region)
Immediate Past President
Cynthia P. Voth
Director of Client Engagement & Innovation, Miller Nash Graham & Dunn LLP
Seattle, WA (West Region)
Kelly M. MacKinnon
Director of Business Development, Fried, Frank, Harris, Shriver & Jacobson LLP
New York, NY (Northeast Region)
Brenda L. Plowman
Chief Marketing Officer, Fasken
Vancouver, BC (Western Canada Region)
Roy E. Sexton
Director of Marketing, Clark Hill PLC
Detroit, MI (Midwest Region)
Chief Executive Officer, Calibrate Legal, Inc.
Austin, TX (Southwest Region)
Michelle R. Friends
Director of Operations and Business Development, Fairfield and Woods
Denver, CO (Southwest Region)
Business Development Manager, Buchanan Ingersoll & Rooney, PC
Philadelphia, PA (Northeast Region)
Amanda N. Loesch
Chief Marketing Officer, Porzio, Bromberg & Newman, P.C.
Morristown, NJ (Northeast Region)
Christine N. Harris
Director of Marketing, Kane Russell Coleman Logan PC
Houston, TX (Southwest Region)
Director of Marketing & Business Development, BAX Securities Law
Toronto, ON (Eastern Canada Region)
Regional Leaders’ Committee Chair
Nikki G. Sherrill
Client Development Manager, Jones Day
Atlanta, GA (Southeast Region)
Executive Director, Legal Marketing Association
Committees, Shared Interest Groups (SIGs) and Task Forces
LMA's strategic plan is carried out through our committees, SIGs and task forces. Each committee, SIG or task force has co-chairs that usually serve a two-year term. Any LMA member is eligible to serve on a committee. Committee and task force co-chairs prepare a status report to the Board for each Board meeting.
Advocacy Advisory Council
The Advocacy Advisory Council (AAC) is a cross-section of the LMA membership, appointed on an annual basis, who will be guided by the Staff Advocacy Director to strategize initiatives, identify best practices and serve as ambassadors for activities that support LMA’s Strategic Goal #2. AAC’s role is intellectual in nature and involves strategizing the organization’s direction and contributing to activities related to advocacy initiatives that advocate for the legal marketing profession and foster collaboration among those driving change industrywide.
Responsible for planning and programming the 2020 LMA Annual Conference. Please visit the annual conference website for up-to-date information.
Assists LMA's Board in fulfilling its oversight responsibilities with respect
Diversity & Inclusion
The Diversity & Inclusion (D&I) mission is to effectuate change by empowering and equipping LMA and its members to build diverse and inclusive marketing and business development teams.
The D&I Committee has several goals set forth for 2020, including but not exclusive to: reviewing LMA policies and procedures to ensure inclusivity; identifying and sourcing case studies and examples of successful D&I initiatives that impact a firm’s bottom line; and further developing LMA’s mentor/mentee program at the 2020 LMA Annual Conference and year-round with the goal of cultivating future leaders and bringing more diverse candidates to LMA leadership.
The Education Advisory Council (EAC) is a cross-section of the LMA membership and volunteers are appointed on an annual basis. The committee operations are guided by the staff liaison to strategize initiatives, guide best practices and serve as ambassadors. Advisory council members are visionaries, thought-leaders, guides and ambassadors that come from LMA’s many constituencies. The EAC will play an integral role in educational development and content, and ultimately, the value of the Legal Marketing Association.
Oversees the financial status and general solvency of the organization. They work with staff in the annual budgeting process, review and provide recommendations on budgeted and unbudgeted spending requests and develop and recommend long-range financial objectives for the association. When appropriate, the committee will work directly with International committees/task forces and regions to provide financial guidance (i.e., tools, best practices, resources and an open forum).
Collaborates with staff to establish programs for recruitment, renewal
The Nominating Committee shall solicit nominations of those board positions where there is no automatic succession and submit to LMA members a slate of qualified candidates for ratification.
Hall of Fame
Responsible for implementing and judging of annual Hall of Fame program.
Serves as a formal platform to coordinate reciprocal communication between regional leadership and the LMA international board. Chaired by an elected region president from the previous year, this committee participates in monthly conference calls for the purpose of being briefed on and providing input on organization initiatives, share region development best practices and nurture cross-region networks.
Shared Interest Groups
Shared Interest Groups (SIGs) are communities of LMA members with common interests that join together to network, educate and share best practices. SIGs meet virtually and in person, whether by teleconference, webinar, Listserv, social
Client Value SIG
Focuses on Pricing, Project Management
CMO/Senior Marketer SIG
A forum for those in a first-chair role at a law firm to share ideas and discuss relevant topics.
Competitive/Market Intelligence SIG
For those who have an interest or primary role in using competitive or market intelligence or research to help their firms identify and convert new market and client opportunities.
Diversity & Inclusion SIG
A forum for those interested in building diverse and inclusive marketing and business development teams and empowering and equipping other LMA members to do so.
Marketing Technology SIG
A forum for members to learn from each other and discuss the many different aspects of marketing technology in and out of our industry.
For in-house marketers at plaintiff firms that join together to network, educate, and share best practices.
Public Relations & Communications SIG
A community for those who have an interest or primary role in legal public relations.
Small Firm/Solo Marketer SIG
For in-house marketers at firms of fewer than 100 attorneys or with two or fewer marketing personnel that join together to network, educate, and share best practices.
Social & Digital Media SIG
For those who have an interest or primary role in using social media and online networking platforms to enhance marketing and business development efforts.
Strategies Journal Editorial Board
The Strategies Journal Editorial Board determines, supervises and facilitates content of LMA's publication, Strategies — The Journal of Legal Marketing. The magazine is published six (6) times per year. Committee members can expect to become actively involved in the production of the magazine. Each year we have 6 issues of Strategies and have two committee members per issue act as co-issue editors assigned at the beginning of the year. The Editorial Board also identifies opportunities for additional revenue and content distribution. Committee members are asked to be highly involved in suggesting innovative ideas for content and offering sources for authors.
Talent Development Committee
Like all organizations, LMA needs strong volunteers and leaders in order to be successful. Proactive talent development at all levels of the organization needs ongoing attention. To meet the needs of our members, the Talent Development Committee (TDC) to focus on developing our future leaders.
2030 TASK FORCE
Focused on LMA’s future and the legal industry developments and disruptors impacting our profession, the Task Force will make recommendations to position LMA for future success. The Task Force will explore what LMA should be and look like in 10 years, and beyond – identifying ways to remain nimble to accommodate the continuing evolution of the legal marketing function, as well as how LMA can stay at the forefront of delivering sustained value to members.
Board Liaison: Amanda N. Loesch
Staff Liaison: Danielle Holland
LAW SCHOOL EDUCATION WORKING GROUP OF THE ADVOCACY ADVISORY COUNCIL
The Law School Education Working Group will support the Advocacy Advisory Council in achieving their strategic goal of expanding law school outreach and advocating for long term programming within law school curricula. This group will focus on furthering the overall brand of LMA as the go-to resource for legal marketing education in law schools, working with the Education Advisory Council to ensure alignment with LMA’s Body of Knowledge and establishing a consistent message in all LMA educational programming.
Staff Liaison: Ashley Stenger
REVENUE DIVERSIFICATION TASK FORCE
Reviews existing organizational revenue streams and identifies new opportunities to drive financial growth, including sponsorships, advertising and regional/local initiatives, among other income generating strategies and tactics.
Board Liaison: Dianne Rychlewski
Staff Liaison: Danielle Holland
WEBSITE STRATEGY AND USER EXPERIENCE TASK FORCE
A brand’s public website is its most important asset and communication vehicle. We are excited to share that LMA is moving forward with a full website redesign, in support of the recommendations from the 2019 Technology Roadmap Task Force. The Website Strategy and User Experience Task Force is the first of three task forces supporting LMA’s website redesign. This task force is focused on developing the overall strategy for the public website, establishing quantitative KPIs, researching best-in-class design, restructuring the site navigation, and developing and reviewing wireframes.
It is based on the work of this task force that the Website Design and Branding Task Force will move forward. The LMA Board of Directors will review the recommendations of this task force for approval at the March Board meeting.
Chair/Board Liaison: Michelle R. Friends
WEBSITE DESIGN AND BRANDING TASK FORCE
This task force builds from the foundation set by the Website Strategy and User Experience Task Force and is focused on two primary areas: visual design and web copy. Members of this task force will be instrumental for: The LMA Board of Directors will review the recommended designs and key content pages at the July Board meeting. The approved designs and copy will be implemented and tested by the System Implementation Task Force – the third and final task force supporting LMA’s website redesign.
Chair/Board Liaison: Michelle R. Friends
SYSTEM IMPLEMENTATION TASK FORCE
The final task force of the three website-related task forces, the System Implementation Task Force will work with staff and regional administrators throughout the new AMS system implementation. They will be focused mostly on user testing from various perspectives and providing feedback on the setup and ease of use.
Chair/Board Liaison: Michelle R. Friends
Staff Liaison: Meredith Halperin
Regional Governing Boards
Get to know the elected 2020 regional governing board members for LMA's eight regions.