Get to Know the LMA Leaders
Board of Directors
LMA is led by an elected international Board of Directors. This Board consists of a president, president-elect, immediate past president, secretary, treasurer, treasurer-elect, five members-at-large, the chair of the Regional Leaders' Committee and our executive director.
The Board meets four times per year. Each Board member is asked to serve as Board liaison to a committee or task force.
Cynthia P. Voth
Director of Client Engagement & Innovation, Miller Nash Graham & Dunn LLP
Seattle, WA (West Region)
Immediate Past President
M. Ashraf Lakhani
Director of Business Development and Marketing, Porter Hedges LLP
Houston, TX (Southwest Region)
Partner, Society 54, LLC
Charlotte, NC (Southeast Region)
Kelly M. MacKinnon
Director of Business Development, Fried, Frank, Harris, Shriver & Jacobson LLP
New York, NY (Northeast Region)
Brenda L. Plowman
Chief Marketing Officer, Fasken
Vancouver, BC (Western Canada Region)
Chief Executive Officer, Calibrate Legal, Inc.
Austin, TX (Southwest Region)
Michelle R. Friends
Director of Operations and Business Development, Fairfield and Woods
Denver, CO (Southwest Region)
Marketing and Business Development Manager, Fogler, Rubinoff LLP
Toronto, ON (Eastern Canada Region)
Amanda N. Loesch
Chief Marketing Officer, Porzio, Bromberg & Newman, P.C.
Morristown, NJ (Northeast Region)
President, Blattel Communications
San Francisco, CA (West Region)
Senior Director of Public Relations, Fisher Phillips
Atlanta, GA (Southeast Region)
Amy R. Norris
Senior Business Development Manager, McGuireWoods LLP
Charlotte, NC (Southeast Region)
*Per LMA's bylaws, the 2018 Board of Directors reconvened the Nominating Committee upon the resignation of the 2019 Treasurer-Elect. As a result, the Nominating Committee recommended the new positions for Brenda Plowman and Jennifer Scalzi. Michelle Friends was appointed by the President to a 2019 Member-at-Large position.
Committees, Shared Interest Groups (SIGs) and Task Forces
LMA's strategic plan is carried out through our committees, SIGs and task forces. Each committee, SIG or task force has co-chairs that usually serve a two-year term. Any LMA member is eligible to serve on a committee. Committee and task force co-chairs prepare a status report to the Board for each Board meeting.
Advocacy Advisory Council
The Advocacy Advisory Council (AAC) is a cross-section of the LMA membership, appointed on an annual basis, who will be guided by the Staff Advocacy Director to strategize initiatives, identify best practices and serve as ambassadors for activities that support LMA’s Strategic Goal #2. AAC’s role is intellectual in nature and involves strategizing the organization’s direction and contributing to activities related to advocacy initiatives that advocate for the legal marketing profession and foster collaboration among those driving change industrywide.
Responsible for planning and programming the 2019 LMA Annual Conference. Please visit the annual conference website for up-to-date information.
Assists LMA's Board in fulfilling its oversight responsibilities with respect
Diversity & Inclusion
The Diversity & Inclusion (D&I) mission is to effectuate change by empowering and equipping LMA and its members to build diverse and inclusive marketing and business development teams.
The D&I Committee has several goals set forth for 2019, including but not exclusive to: working with the Talent Development Committee to develop a stronger leadership pipeline – with an emphasis on D&I; developing a stronger pipeline of diverse speakers for international, regional and local LMA events; partnering with like-minded organizations focused on diversity; and executing several D&I-related initiatives at the 2019 LMA Annual Conference.
The Education Advisory Council (EAC) is a cross-section of the LMA membership, appointed on an annual basis, who will be guided by the LMA Education Director to strategize initiatives, guide best practices and serve as ambassadors. Advisory council members are visionaries, thought-leaders, strategizers, guides and ambassadors that come from LMA’s many constituencies. The relevance of organizations to their members is a reflection of the quality of their offerings. Thus, the EAC will play an integral role in the educational development and content, and ultimately, the value of the Legal Marketing Association.
This strategic approach will allow the Council to empower staff on the execution and delivery of specific programs and initiatives to meet market needs.
Oversees the financial status and general solvency of the organization. They work with staff in the annual budgeting process, review and provide recommendations on budgeted and unbudgeted spending requests and develop and recommend long-range financial objectives for the association. When appropriate, the committee will work directly with International committees/task forces and regions to provide financial guidance (i.e., tools, best practices, resources and an open forum).
Collaborates with staff to establish programs for recruitment, renewal
The Nominating Committee shall solicit nominations of those board positions where there is no automatic succession and submit to LMA members a slate of qualified candidates for ratification.
Hall of Fame
Responsible for implementing and judging of annual Hall of Fame program.
Serves as a formal platform to coordinate reciprocal communication between regional leadership and the LMA international board. Chaired by an elected region president from the previous year, this committee participates in monthly conference calls for the purpose of being briefed on and providing input on organization initiatives, share region development best practices and nurture cross-region networks.
Shared Interest Groups
Shared Interest Groups (SIGs) are communities of LMA members with common interests that join together to network, educate and share best practices. SIGs meet virtually and in person, whether by teleconference, webinar, Listserv, social
Client Value SIG
Focuses on Pricing, Project Management
CMO/Senior Marketer SIG
A forum for those in a first-chair role at a law firm to share ideas and discuss relevant topics.
Competitive/Market Intelligence SIG
For those who have an interest or primary role in using competitive or market intelligence or research to help their firms identify and convert new market and client opportunities.
Diversity & Inclusion SIG
A forum for those interested in building diverse and inclusive marketing and business development teams and empowering and equipping other LMA members to do so.
Marketing Technology SIG
A forum for members to learn from each other and discuss the many different aspects of marketing technology in and out of our industry.
Plaintiff Firm SIG
For in-house marketers at plaintiff firms that join together to network, educate, and share best practices.
SIG Leader: Pamela Foster
Public Relations & Communications SIG
A community for those who have an interest or primary role in legal public relations.
Social & Digital Media SIG
For those who have an interest or primary role in using social media and online networking platforms to enhance marketing and business development efforts.
Small Firm/Solo Marketer SIG
For in-house marketers at firms of fewer than 100 attorneys or with two or fewer marketing personnel that join together to network, educate, and share best practices.
Strategies Journal Editorial Board
Determines, supervises and facilitates content of LMA's publication, Strategies — The Journal of Legal Marketing. The magazine is published six (6) times per year. The Editorial Board also identifies opportunities for additional revenue and content distribution.
- Committee members become actively involved in the production of the magazine. Each year we have 6 issues of Strategies and ask that two committee members per issue act as co-issue editors. These are assigned at the beginning of the year.
- Committee members are asked to be actively involved in suggesting innovative ideas for content, offering sources for authors and even offering to write content if interested.
Talent Development Committee
Like all organizations, LMA needs strong volunteers and leaders in order to be successful. Proactive talent development at all levels of the organization needs ongoing attention. To meet the needs of our members, the LMA Board approved establishing a Talent Development Committee (TDC) to focus on developing our future leaders. The former Nominating Committee has transitioned into a sub-committee of the TDC, which oversees the nominating process at all levels - international, regional and local. In 2019, the TDC is focused on reinforcing our ongoing mentoring efforts, collaborating with the Diversity & Inclusion Committee and leading an effort to establish a Board of Directors Alumni group.
Regional Your Honor Awards
Get to know the elected 2019 regional governing board members for LMA's eight regions.