Monday, March 27
Concurrent Pre-Conference Programs
QuickStart – Legal Marketing Core Competencies is a staple of the annual conference that is designed for legal marketing and business development professionals with less than five years of experience working inside of a law firm.
Impact Marketing for Small and Mid-sized Law Firms is for the solo/small firm marketer and features best practices and case studies from legal marketers who have a small staff or limited resources.
Breakthroughs in PR, Content and Communications explores the critical components of implementing a successful communications strategy using the latest public relations, content marketing and technology tools.
CMO Summit is for in-house CMOs and first-chair marketing and business development professionals. With a collegial, interactive setting, the program focuses on the big-picture issues that really matter to law firms.
Legal Lean Sigma® and Project Management White Belt Certification Course is an interactive course featuring experiential learning, table work and discussions. Using case studies, examples and success stories from law firms and legal departments so that you learn about Six Sigma, Lean and project management in contexts that are immediately useful and relevant.
Rise of the Legal Marketing Technologist is a new full day program that tackles the most important technology issues legal marketers must address — from the potential of artificial intelligence to the nuts and bolts of getting meaningful marketing automation up and running.