Co-Chairs’ Invitation Letter

To Our Legal Marketing Community:

On behalf of the LMA Annual Conference Advisory Committee and the entire LMA leadership, we invite you to join us in sunny San Diego April 13-15, 2015 for a substantive and stimulating program based on your feedback from previous conferences. This year, we will also celebrate the first 30 years of LMA and set the course for the next 30 years and beyond.

This conference has been built with a focus on education and networking. We are committed to exploring new and different ways to present content while at the same time fostering community and inclusivity across our diverse legal marketing family.

Balancing formal programming and networking is a hallmark of this event, and we’ve worked hard to make sure that we provide enough time for both. This is an outstanding opportunity to engage with subject-matter experts, to share ideas and explore trends, and reunite with friends and colleagues.

Here is what you can expect:

  • Pink is the new black. Our keynote speaker, bestselling author Dan Pink, will offer a fresh approach on leadership. Drawing on key social science and cutting-edge practices from organizations around the world, Dan will demonstrate new ways leaders are persuading, influencing and motivating others in an entertaining and provocative presentation. Check out his TED Talk ‘The Puzzle of Motivation’ on YouTube for a preview.
  • Education is for everyone. Whether you were a member of the LMA’s founding group or recently started working for your first law firm, we have content and tools that will help you to leave the conference as a better legal marketing professional. If you are in the middle of the next mega-merger or aim to rule the middle market, you will find a wealth of options to tap into to expand your skills.
  • Networking for all. The conference experience will start early this year. As part of the registration process, our new conference mentorship program aims to pair experienced attendees with newer and first-time visitors. You will have the choice to opt-in to this program when you register. Also, look for more local opportunities to network with conference attendees long before you get to San Diego.
  • Prepare for the Pre-Cons. The pre-conference programs will encompass the most extensive and diverse set of topics in the conference’s history. We have four distinct programs appealing to a broad constituency of new legal marketers, PR professionals, CMOs and professionals in mid-size firms. There are also two new programs: a leadership program and a Legal Lean Sigma® and Project Management White Belt certification course.

The LMA Annual Conference truly is the showcase for our industry. It is a culmination of all the great work that is done every week across the local and regional chapters, and it celebrates the commitment and indomitable spirit that makes our growing community unique.

Come ride the wave with us in San Diego.

M. Ashraf Lakhani
Director of Business Development and Marketing
Porter Hedges LLP
Anne Malloy Tucker
Chief Marketing Officer
Hunton & Williams LLP