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Monday, April 13, 2015 - Pre-Conference Programs
8:00 a.m. Registration Opens 8:45 a.m.-5:00 p.m. Legal Lean Sigma® and Project Management White Belt Certification Course
8:00 a.m. Breakfast for Pre-Conference Attendees 8:45 a.m.-5:00 p.m. Leadership in Innovation - Preparing for the Next Decade of Opportunity
8:45 a.m.-5:00 p.m. QuickStart - Legal Marketing Core Competencies 12:00-5:00 p.m. Chapter Presidents Committee Meeting
8:45 a.m.-5:00 p.m. Impact Marketing for Small and Mid-sized Law Firms 5:15-6:15 p.m. First-Timer's Reception
8:45 a.m.-5:00 p.m. CMO Summit 6:00-7:30 p.m. Welcome Reception
8:45 a.m.-5:00 p.m. Breakthroughs in PR, Content and Communications    
Tuesday, April 14, 2015 - Conference Day One
8:00 a.m. Registration Opens
8:00 a.m. Breakfast in the Exhibit Hall
9:00 a.m. Welcome and Opening Remarks
Betsi Roach
Executive Director
Legal Marketing Association
LMA 2015 President
Adam Severson
Chief Marketing & Business
Development Officer
Baker, Donelson, Bearman,
Caldwell & Berkowitz, PC
Conference Co-Chairs
M. Ashraf Lakhani
Director of Business Development & Marketing
Porter Hedges LLP

Anne Malloy Tucker
Chief Marketing Officer Hunton & Williams LLP
9:15 a.m. Keynote Address - Leadership and the New Principles of Influence Dan Pink
10:15 a.m. Networking and Refreshment Break in the Exhibit Hall

 

11:00 a.m.-12:00 p.m. Concurrent Breakout Sessions

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Darryl W. Cross
Vice President, Performance Development
LexisNexis

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Adam Stock
Chief Marketing and Client Services Officer
Allen Matkins

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Mary Connolly
Director of Business Development
Goodwin Procter LLP
Jonathan Hollenberg
Partner
HawkPartners
Joseph J. Melnick
Director of Strategic Business Development
Honigman
Mona C. Zeiberg
Senior Director of Strategic Marketing
Morgan Lewis
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E. Leigh Dance
President
ELD International LLC.
Deborah McMurray
Chief Executive Officer and Strategy Architect
Content Pilot, LLC
Norm Rubenstein
Partner
Zeughauser Group LLC
Elonide C. Semmes
President
Right Hat LLC

12:00-1:30 p.m. Networking Lunch

12:00-1:30 p.m. LMA Shared Interest Group (SIG) Meetings
1:30-2:30 p.m. Concurrent Breakout Sessions
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Panelists:
John H. Banks

Chief Operating Officer/
Chief Financial Officer
Benesch

Elizabeth A. Boehm
Senior Marketing &
Business Development
Manager, Benesch
Peter A. Johnson
Consultant
Law Practice Consultants, LLC
Moderator:
Kristen Leis

Director of Business Development & Marketing
Parker Poe
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Nate Denton
Managing Director Creative Services
One North Interactive
Kalev Peekna
Managing Director, Strategy
One North Interactive
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Brad Frederiksen
Chief Information and Knowledge Officer Faegre Baker Daniels
Melanie Green
Chief Client Development Officer Faegre Baker Daniels
Ann Rainhart
Chief Talent Officer
Faegre Baker Daniels
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Paul Darwish
Chief Business Development
Officer/Director of Marketing
Graydon Head & Ritchey
Pamela K. Roemer
Director of Marketing and
Business Development
Maslon Edelman Borman &
Brand, LLP
Melodie Tilley
Chief Client Development Officer
FordHarrison LLP
Moderator:
Sally Schmidt

President
Schmidt Marketing, Inc.
2:45-3:45 p.m. Concurrent Breakout Sessions
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Panelists:
Nick Araco

Senior Director, Business Development & Strategy
Drinker Biddle & Reath

Mo Bunnell
Founder and President
Bunnell Idea Group
Robert Pay
Head, Relationship Management
Alvarez & Marsal North America LLC
Moderator:
Douglas R. Johnson

Chief Strategy Officer Catapult Growth Partners
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Elisabet Hardy
Vice President, Product Management and Marketing
Thomson Reuters Elite
Paul Odette
Manager, Product Management
Thomson Reuters Elite
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Stephen White
Principal
Greenfield/Belser Ltd.
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Timothy J. H. Delaney
Chief Marketing and Business Development Officer Ballard Spahr LLP
Jennifer Dolan
Chief Business Development and Marketing Officer
Katten Muchin Rosenman LLP
Terry M. Isner
President, Marketing and Business Development
Jaffe

3:45-4:30 p.m. Networking and Refreshment Break in the Exhibit Hall
4:30–5:30 p.m. Concurrent Breakout Sessions
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Mary Crane

Principal & Owner
Mary Crane & Associates
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Michael C. Springer JD/MBA
Business Development Specialist
Thomson Reuters
Janet Bennett
National Manager, Monitor Suite Thomson Reuters
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Burkey Belser
President
Greenfield/Belser Ltd.
James Durham
Chief Marketing and Business Development Officer
Littler Mendelson P.C.
Kim Perret
Chief Marketing Officer
Jones Walker.
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Moderator:
Arielle Lapiano

Senior Public Relations Manager
Paul Hastings LLP
Cindy Larson
Publisher
Super Lawyers Magazines
Laura Mills
Editor
Chambers USA
Nigel Savage
Founder and Managing Director
Savage Communications
6:00-7:30 p.m. Bayfront Bash

Sponsored by:
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Wednesday, April 15, 2015 - Conference Day Two
8:00 a.m. Registration Opens
8:00 a.m. Breakfast in the Exhibit Hall
8:45 a.m. LMA Annual Report
9:00-9:30 a.m. LMA Awards Presentation
9:30-10:30 a.m. General Counsel Panel – How We Buy What You Sell – And How That’s Changing
Panelists:
Joe Otterstetter
Managing Counsel
3M Company

Darragh J. Davis
Vice President & General Counsel
Petco Animal Supplies, Inc.

Virginia Sanzone

SVP and AGC – Business Segments & Americas
CareFusion.  
Moderator:
Catherine J Moynihan

Senior Director, Legal Management Services
Association of Corporate Counsel
10:30-11:15 a.m. Networking and Refreshment Break in the Exhibit Hall

 

11:15 a.m.-12:15 p.m. Concurrent Breakout Sessions
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David Freeman
Chief Executive Officer
David Freeman Consulting
Group, LLC
Kurt Kicklighter
Managing Partner
McKenna Long & Aldridge LLP
Tom Turner
Managing Partner
Procopio
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Jay Connolly
Global Chief Talent Officer
Dentons
Vonda T. Hampton
Director of Marketing
Miller & Chevalier Chartered
Mary K. Young
Partner
Zeughauser Group LLC

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Rose D. Ors, Esq.
Founder and CEO
ClientSmart

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Laura Meherg
Partner
Wicker Park Group
Nathaniel Slavin
Partner
Wicker Park Group

1:30 – 2:00 p.m. Networking for Prizes Announcements in the Exhibit Hall

12:15-1:30 p.m. Networking Lunch

1:30-2:00 p.m.LMA Shared Interest Group (SIG) Meetings

2:00-3:00 p.m. Concurrent Breakout Sessions
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Vikram Gupta
Director, Marketing
Technology & Operations
Crowell & Moring LLP
Matt Parfitt
President
Vuture U.S.
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Michael J. DeCosta
Partner
Caldwell Partners
Jennifer M. Whittier
Chief Client Relationship
and Operating Officer
Cole Valley Software
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Patrick J. Fuller
Director of Corporate Solutions
TyMetrix Legal Analytics
Chris Fritsch
CRM Success Consultant
Clients First Consulting
Holly Montalvo
Director Legal Analytics, Law Firm Segment
TyMetrix
Ann Stephenson
Vice President
Gallagher Bassett Services
Ramona Whitley
Director of Client Services
Allen Matkins
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Panelists:
David Bruns

Director of Client Services
Farella Braun + Martel LLP

Erin Corbin Meszaros

Chief Business Development
& Marketing Officer
Sutherland Asbill & Brennan LLP
Beth Cuzzone
Director of Business Development Goulston & Storrs
Moderator:
Tara Weintritt

Partner
Wicker Park Group

2:15 p.m. Exhibit Hall Closes

3:15-4:15 p.m. Concurrent Breakout Sessions
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Kelly Annis
Principal
Branch Communications
Maureen E. Farr
Business Development Manager
Stinson Leonard Street LLP
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Panelists:
Kate Harry
Recruiting Manager
J. Johnson Executive Search, Inc.
Nancy Linder
Chief Financial Officer
Linder Legal Staffing
Heather L. McCullough
Director of Business & Practice Development
Nexsen Pruet, PLLC
Charlotte L. Wager
Chief Talent Officer
Jenner & Block
Moderator:
Ian Turvill
Chief Marketing Officer
Freeborn & Peters LLP
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Jeff Hemming
Client Advisor
Tikit
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Carrie A. Ephgrave
Marketing Manager
Hinshaw & Culbertson LLP
Steven J. Schroeder
Chief Business Development
Officer, Hinshaw & Culbertson LLP
Amanda Stiens
Lead Business Development Manager
Faegre Baker Daniels

4:15-4:30 p.m. Networking and Refreshment Break

4:30-5:30 p.m.Closing Session and Conference Wrap-Up

5:30 p.m.End of Conference