David Ackert, MA, has been a business development advisor to law firms since the late ’90s. He is the President of The Ackert Advisory, which provides business development coaching and training for service firms across the U.S. and Canada. He is also the founder of Practice Boomers, a business development e-learning program for law firms and winner of the Bay Area Chapter Your Honor Award.
David has written for and contributed to articles in publications including the Los Angeles Times, the National Review, the Daily Journal, the Wall Street Journal, the Attorney Journal, and the Los Angeles Business Journal. He has keynoted on several topics relating to marketing and business development strategy. He is a guest lecturer at USC’s Marshall School of Business and Carnegie Mellon University. He holds degrees from Carnegie Mellon University, Ithaca College, and the University of Santa Monica, where he earned his masters in psychology.
Guy Alvarez is the Founder and Chief Engagement Officer of Good2BSocial. Over his 25-year career, Guy has defied the trend to narrow specialization by acquiring deep expertise spanning the fields of technology, marketing and business organization. This has enabled him to emerge as a leading consultant in the application of social technologies for business purposes.
Guy’s career has given him intimate familiarity with all aspects of the professional service firm – from the inside and out. Trained as a lawyer and first working as an associate at a medium sized firm, he was quick to realize the revolutionary power of technology on legal practice, and built one of the first law firm web sites for his own firm. From there he made a business building law firm web sites for ALM Media, a leading legal publisher, counting America’s largest law firms among his clients. Guy further honed his skills running the digital marketing group for KPMG where he also acquired expertise in the field of Knowledge Management, tasked with building KPMG’s internal KM system.
With a background in technology and marketing, Guy emerged as early adopter and advocate of social enterprise technology. As co-founder of the Business Development Institute, he organized the very first conference on the topic of Social Media, which brought together pioneers in the field (including Reid Hoffman, Founder of LinkedIn). Guy went on to hone his social media expertise as a consultant for a broad range of clients, including consumer-goods specialists, such as Pernod Ricard, as well as legal industry leaders such as Lexis-Nexis and PLI. He has advised Fortune 100 companies on the roll-out of company-wide social networks as well as the construction of thriving business units based on top of social media platforms.
After more than 15 years providing marketing and communications services in-house for the legal industry, Kelly Annis formed Branch Communications in January of 2011. Branch, a marketing strategy and communications firm, combines market analysis, service evaluation, and message delivery options, to arrive at a marketing strategy tailored to help law firms grow market share and increase profits. In addition to providing strategic marketing analysis and guidance on implementation, Branch also provides communication services to deliver critical messages to carefully identified target audiences with the goal of raising a firm's profile.
Kelly has been actively involved with the LMA St. Louis City Group and its predecessor organization since she entered the industry in 2001. She has delivered presentations for the local chapter, the Midwest Annual Meeting, and participated in a panel discussion for the LMA National Conference. She also works with Washington University School of Law, presenting client relations and business development seminars to students and conducting mock interviews. Kelly received her B.A. from Drury University, magna cum laude and with Honors.
Nick Araco, Jr., is an established thought-leader and a highly regarded connecter across the United States. Having already empowered the decision-making of thousands of C-suite executives across the country, Nick and his team continue to architect new knowledge-sharing models for top executives, incorporating the collective wisdom of peers, subject matter experts, and academic authorities to power confident decision making and to fuel innovation and growth.
Nick uses the ever-expanding network of more than 5,000 members of The CFO Alliance to stay connected and in-tune with the issues that keep business leaders 'up at night.' Nick wears many hats in his day-to-day roles as the Co-Founder, President, and Chief Executive Officer of The CFO Alliance, as well as serving as the Director of Growth Strategies at Drinker, Biddle & Reath, an AmLaw 100 firm.
Nickearned his JD and was a practicing attorney for a number of years. He has a Bachelor of Business Administration degree, with a concentration in Finance, from Loyola University in Maryland. He and his wife and three children have always called Philadelphia home, but it's clear that Nick has a unique way of feeling at home no matter where he is.
As principal of Bame Public Relations, Cheryl Bame leads a team of creative professionals with strong journalism backgrounds in establishing and boosting clients' media profiles and business reputations.
With more than 13 years of public relations practice, Cheryl has represented professional services firms of all sizes in industries such as legal, financial services, real estate, healthcare and non-profit organizations. With a 10-year background in the television news business as a producer and reporter, Cheryl understands how the media operates and how to strategically be in front of a client’s message and generate interest in their businesses.
A graduate of the University of Arizona, Cheryl studied Journalism and Spanish. She is a frequent speaker at legal marketing and public relations industry events and is the editor of LegalPRAdvice.com
John Banks is the Chief Operating Officer and Chief Financial Officer at Benesch. He is responsible for all financial and operation areas of the firm including: Human Resources, Accounting, Information Technology, Recruiting and Professional Development, Facilities Management, Marketing and Client Accounts. Under his direction the firm has seen both substantial financial and human resource growth. Mr. Banks was also responsible for leading the current organization of our practice group structure and the way in which the firm runs its business and conducts business with clients. He assists practice group chairs with their business plans and accountability providing them with monthly, or more frequent, detailed financial information and trends. He has extensive experience in strategic planning, operations and administration and is a Certified Public Accountant. Mr. Banks has B.A. from Penn State University.
As the national manager for Monitor Suite, Janet Bennett works closely with prominent law firms and corporations throughout the United States, guiding them in obtaining and utilizing competitive intelligence to gain an edge in winning cases, satisfying clients and strategically guiding business growth. She brings over 20 years of legal industry experience to her role having held positions consulting with law firms, corporate legal departments, insurance companies, the judiciary, and law schools. Janet joined Thomson Reuters (then West Publishing) in 1993 and during her tenure has been honored with numerous awards including National Academic Account Representative of the Year and Southwest Division Law Firm Account Manager of the Year. In addition, she has been a frequent speaker at numerous law firm retreats and in-house events, as well as legal industry events hosted by the Legal Marketing Association, International Legal Technology Association, American Association of Corporate Counsel, regional bar associations, regional paralegal associations and regional law librarian associations. Janet graduated cum laude from Lubbock Christian University where she earned a bachelor’s degree in education with an emphasis in English and Spanish, and Texas Tech University School of Law where she earned her J.D. She is a member of the Legal Marketing Association, Dallas Bar Association and is licensed by the State Bar of Texas. A Texas native, she makes her home with her husband and two children in Dallas, Texas.
Robert “Bob” Bell specializes in real estate development, leasing, workouts and brokerage matters. His practice covers a wide range of transactions focused primarily on real estate development and workouts in commercial, industrial, office and residential projects. He has extensive experience in urban in-fill and redevelopment transactions, commercial leasing, build-to-suit transactions, construction contracts, real estate debt restructuring, workouts and real estate brokerage issues. Mr. Bell has represented a number of publicly traded and privately held home builders and commercial/industrial developers with respect to the acquisition, development, and sale of projects including complex joint development agreements and joint ventures. He has served on numerous occasions as an expert witness with respect to complex real estate litigation. He is also a licensed California real estate broker.
Contact info listed here - https://www.mckennalong.com/professionals-RobertBell.html
Burkey Belser is the president and creative director of Greenfield/Belser, an interactive brand design agency focused on services marketing. He has won hundreds of awards in every major field of graphic design: identity, collateral, web, periodicals—you name it. In 2007, Burkey was a judge for the Communication Arts Design Annual and more recently for the 2009 and 2010 WebAwards and the 2009 Creativity Awards. In 2005, he was awarded the first-ever Lifetime Achievement Award for the Legal Marketing Association (LMA), and in 2008, he was inducted into LMA’s Hall of Fame and the Art Directors Club of Metropolitan Washington's Hall of Fame. Burkey is highly rated as a speaker on topics from branding to information design before professional audiences nationwide. The American City Business Journals has twice sponsored nationwide tours with Burkey as the solo speaker on business-to-business marketing in as many as 18 cities. An accomplished writer, Burkey has written for the Washington Post, the Los Angeles Times, the American Lawyer and many industry magazines.
Rod Boddie is a Principal and Senior of The Wickford Group, a legal training and consulting company, where he also serves as a Senior Advisor. After more than 17 years of practicing in-house, he created a number of training programs designed to give outside counsel insight into the needs, demands and expectations of their clients, and to deliver legal services and devise client relationship strategies that speak more directly to the client. Rod is also the author of Succeeding as Outside Counsel: A Lawyer's Guide to Providing First Class Legal Services from the Client's Perspective.
Prior to joining The Wickford Group, Rod was the General Counsel for Seneca One Finance, Inc., a specialty finance company that purchases annuitized receivables. There, he was responsible for all of the company’s legal activities, and managed a 25-person legal and processing team consisting of 7 lawyers, 7 paralegals and 11 non-legal personnel. Rod also managed outside counsel in areas such as litigation, insurance, employment, consumer protection, antitrust, securities, trademarks & copyrights, patents, gaming, banking, tax, debtor/creditor, collections, and transactional matters.
Before Seneca One, Rod was the Senior Counsel at Winstar Communications, a fixed wireless broadband service provider. Rod managed an 11-person in-house legal team and managed outside counsel in a variety of areas including, real estate, leasing, zoning, government contracting, employment, transactional matters, technology, and debtor/creditor relations.
Rod began his legal career at Miles & Stockbridge, a Baltimore based law firm, where he practiced for over 4 years. Rod holds a J.D. from the University of Virginia School of Law, and a B.S. in Finance from James Madison University. He played 3 years of minor league baseball in the Montreal Expos’ organization, and chose a career in law when he came to the painful realization that he couldn’t hit a slider.
Liz Boehm is the Senior Marketing & Business Development Manager at Benesch, where she manages and provides strategic oversight for business development efforts for the global business law firm of 150 attorneys. Liz facilitates business planning for practice groups and individual attorneys and works with attorneys in planning and conducting meetings and presentations to clients and prospects. She creates marketing collateral pieces to represent the firm’s services, prepares responses to RFP’s and coordinates sales strategy and sales pipeline tracking for business opportunities. Liz also oversees the firm’s competitive and marketing intelligence research efforts as well as directs the strategy for Benesch’s social media and interactive marketing content. Liz served as the 2013 president of LMA’s Ohio Chapter, which was named LMA International’s 2013 Outstanding Chapter. Liz has served on the chapter’s board since 2008, having also chaired its communications, sponsorship, membership and special projects committees. Liz was named LMA International’s 2014 Rising Star. She was also named a 2013 SoMe Impact Award Winner by Smart Business News – the only law firm marketer among the award recipients. Liz received her B.S. in Communications from Ohio University and her M.S. in Communications & Marketing from Franklin University.
Widely recognized as an authority on building law firm clientele, Craig Brown has worked with law firms for over twenty five years in the areas of business development, training, coaching, strategy, knowledge management and research. As a former practicing lawyer, a large part of his practice is training and coaching lawyers to use their strengths to build relationships that lead to strong books of business.
Craig is a Principal with LawVision, a leading law firm consultancy, and is the co-developer of the Lawyer Behavior Profile™ used by hundreds of lawyers to identify and apply key business development strengths. He is the founder of Modena Seminars and The Motivera Group and has developed and conducted hundreds of action-oriented seminars and workshops.
Craig is a regular sought after speaker at industry conferences and events and at private law firms on marketing, business development, sales and training. He serves on the Board of Advisors of the Legal Sales and Service Organization (LSSO) and is a guest lecturer at the University of California, Hastings College of the Law and at the University of California, Irvine School of Law.
He regularly blogs on the LawVision Insights blog (lawvisiongroup.com/author/craig/) and can be reached at 949-369-9400 or by email at firstname.lastname@example.org.
Sue oversees Thompson Hine's Marketing and Strategy group. She reports to the managing partner and works with the firm's leadership on strategic planning, market position and growth.
Sue has considerable experience in the areas of general management, strategic planning, product management, sales and marketing. Her responsibilities include working with firm leadership to create and implement practice, industry and office plans, as well as manage associated budgets; assist and counsel lawyers on business development strategies; develop and implement branding strategy; manage all aspects of personnel, infrastructure and budget to support market position and top line growth efforts; and establish tracking mechanisms to measure performance and department metrics.
Prior to joining Thompson Hine, Sue served for 11 years as chief development officer at AmLaw 50 firm Squire Sanders, where she led the global business planning, marketing and business development efforts of the firm and also played a key role in the firm's acquisitions and integration efforts, including 125-lawyer Graham & James and 100-lawyer Steel Hector & Davis.
Sue's career has spanned general management, marketing and sales, and supply chain management. Her roles have included general manager of the Dekoron business unit of Furon Company, a publicly traded global materials and industrial components company, where she helped establish a product management infrastructure and successfully managed the turnaround and sale of the Dekoron business. She co-founded and built a startup e-business in Silicon Valley including acquisition of angel funding, establishment of a management and operating team, launch of initial services and early revenue build for the company. Sue was vice president of marketing and research for Christian & Timbers, then ranked one of the top 10 national executive search firms. She held various management positions with the General Electric Company including a lead role in the integration of its Canadian operations into its North American operations in the Lighting business; various commercial, industrial and consumer product management positions; and a significant role leading supply chain management for 50 percent of production and inventory for Lighting. She began her career working in sales for NCR Corporation, where she earned several sales achievement awards.
Sue has been a featured speaker at the Legal Marketing Association's international conferences on the topics of CMO best practices in legal marketing, client and enterprise relationship management, and cross-functional collaboration, as well as other conferences including the Marketing Partner Forum and the Wicker Park Group Symposium.
Alex Buck is the Chief Operating Officer and Special Counsel for Bartlit Beck Herman Palenchar & Scott LLP.
Alex is responsible for streamlining and strengthening the firm’s operational infrastructure to support and enhance the quality, value and service of all operating.
Alex also advises the firm’s lawyers and clients on all electronic discovery and legal technology issues. She has significant expertise in the areas of electronic discovery law and policy, legal record holds/preservation, litigation readiness protocols, e-discovery technology as well as proactive records management.
Prior to her work with Bartlit Beck, Alex was Senior Counsel and Director of E-Discovery and Records Management in Abbott Laboratories’ Legal Operations Department. During her tenure at Abbott, Alex spearheaded major technology initiatives, developed the corporation’s litigation readiness protocol, created and executed corporate-wide training related to litigation, negotiated contracts to establish the legal vendor program and overhauled workflow and core e-discovery processes for efficiency and cost reductions. She also managed IP litigation cases and served as the corporation’s key consultant for all domestic and international corporate business units on preservation of electronic data, and corporate record retention guidelines.
Before joining Abbott, Alex practiced IP and commercial litigation with Reed Smith Sachnoff & Weaver.
Mo Bunnell is the Founder & President of Bunnell Idea Group (BIG). Mo is a leading business development strategist who developed the GrowBIG® business development system. The GrowBIG® methodology helps companies implement and maintain a consistent business development system that accelerates client acquisition and strengthens client retention. It integrates scalable, high-performance business development rituals into a professional’s daily work life to create perpetual demand and sustainable revenue growth for their products and services.
Mo is an authority on business development strategy, integration and effectiveness. Mo honed his knowledge of business development strategy during his 13-year tenure with Hewitt Associates. As a licensed actuary, Mo started as a Health Care Consultant with Hewitt and quickly learned that his passion was in building relationships and helping clients solve their problems. After a few years on the consulting side, he shifted his focus towards business development and was soon named the Global Account Executive for two of the four largest Hewitt clients. He and his teams generated new business in the hundreds of millions of dollars in contract value through selling large, complex outsourcing projects and highly customized consulting arrangements.
Mo finalized the GrowBIG® Integrated System and founded BIG in 2005. His mission is to provide companies with a proven, authentic business development system that is comprehensive, successful and sustainable. GrowBIG® Training is seventeen modules of intellectual property which cover the breadth and depth of the entire business development process. GrowBIG® Achieve is the team-based strategy and execution program that helps companies embed GrowBIG® into their culture and management systems following the training.
Mo serves as a consultant to management leaders and executives of major companies, helping them build business development strategies for their products and services to drive successful revenue growth. BIG has over 100 clients including major product companies, global confectionery companies, top law firms, accounting firms, financial service firms, management consulting firms and insurance brokerage firms to name just a few of the many market segments that have been transformed by BIG.
Mo’s business development acumen has been very beneficial to many local and international nonprofits, helping them design a better giving process for their donors and create high level strategy for their campaigns. BIG is a founding member in Elevate U, a program designed to elevate nonprofits in all areas of business development, strategy, leadership and marketing. Mo is passionate about being involved in the Atlanta community and helping others succeed.
Mo received a B.S. in Actuarial Science with a minor in Business Management from Ball State University. He is a Fellow of the Society of Actuaries and Member of the American Academy of Actuaries. He is an active alumni member of Delta Tau Delta and enjoys hosting their Chapter Consultants each summer for GrowBIG® training to help them develop as business leaders.
Mo lives in Atlanta with his wife Becky and two daughters, Gabby and Josie. Mo enjoys the outdoors and is frequently found backpacking the Cohutta wilderness in North Georgia with his family. To stay in shape and keep up his boundless energy, Mo plays competitive Ultimate Frisbee year-round and competes at the local, regional, and national levels.
John Byrne launched Glencoe Media Group Inc. in 2014 to help law firms create relevant and compelling content that supports their business development strategies. A veteran of legal marketing, he served as CMO of Drinker Biddle & Reath LLP for several years before starting his business. John has broad experience in all aspects of digital marketing, from launching two full-scale law firm websites, as well as several microsites and blogs, at Drinker Biddle, to developing content marketing and social media strategies for law firms, practices and individual lawyers.
John holds both journalism and law degrees, earning his stripes in both newsrooms and courtrooms. At home, his teenage triplets have helped teach him not only the patience and perseverance, but also the perspective and presence of mind needed to succeed in the legal business. When he has the time, he likes to drink good wine, ride his bike and share his thoughts on writing and communications on his blog, aptly named TheByrneBlog.com.
Jay Connolly is the Global Chief Talent Officer of Dentons' human resources, recruiting and training functions, delivering best practices and ensuring consistent standards across all geographies. He advises the firm's leaders on opportunities to enhance all aspects of talent management including recruitment, performance management, diversity, training and development, and compensation and benefits programs for everyone at the firm.
Jay joined Dentons in 2011, bringing a great deal of experience in talent management and human resources leadership and expertise from a variety of industries. Prior to joining Dentons, he worked in the US and UK offices of Clifford Chance LLP as a member of the global HR leadership team. He also worked at the LEGO Company, where he had HR responsibility for the UK, Italy, Benelux and Nordic regions. Jay also fulfilled a number of roles during his time at Unilever in the UK.
Mary Connolly is the Director of Business Development for the Private Equity Practice at Goodwin Procter LLP, an 850 attorney international law firm. She is responsible for providing strategic marketing and business development leadership that supports practice group growth initiatives and helps strengthen client relationships.
Prior to joining Goodwin Procter, Ms. Connolly worked with AmLaw 100 law firms for over 15 years in areas of practice management, marketing and business development, knowledge management and competitive research. In her various roles, she has been responsible for translating business strategies into measurable outcomes through the development of business plans, helping lawyers identify new revenue streams, optimizing internal cross-selling opportunities, and supporting firm-wide client service initiatives and retention efforts.
Ms. Connolly is a graduate of Webster University in The Netherlands where she received her B.A. in International Relations. She has a M.A. in Political Science from the University of Rhode Island and an M.B.A. from the University of Maryland, University College.
Courtney Cregan has more than five years of experience in legal marketing and currently serves as senior marketing communications coordinator at Fenwick & West, an international technology and life sciences-focused law firm with more than 300 attorneys. Courtney supports Fenwick’s thought leadership and visibility efforts through the firm’s nationally-recognized social networking and digital media platforms and as part of the firm’s public relations team. She’s a member of the Bay Area Law Firm Media Professionals group.
Courtney earned a B.A. in women’s studies from Trinity College in Hartford, Conn., where she served as an editor of the weekly Tripod.
Follow Courtney on Twitter at @_CREGS.
Beth Marie Cuzzone is Goulston & Storrs’ Director of Client Services and Business Development and known for her “first to market” initiatives.
She provides planning to Firm members, practice areas and industry groups to align Goulston & Storrs services with market/client needs.
Beth manages the firm’s Client Interview Program and launched the Sales Team Program, Client Services Initiative and Six Sigma/Process Improvement efforts at the firm. As an industry leader in law firm sales and client services, Beth is a founding member of the Legal Sales and Service Organization (legalsales.org). She is also a member and former President of the Legal Marketing Association, New England Chapter.
Beth co-authored the American Bar Association’s book, “The Law Firm Associates Guide to Personal Marketing and Selling” and is a Fellow of the College of Law Practice Management. Additionally, Beth dedicates much of her time to support the industry of legal related professional services.
Beth is a trained/certified facilitator, six sigma green belt and holds B.A. as well as a Masters of Professional Studies in Law Firm Management.
She may be reached at email@example.com.
Law firms worldwide have launched new offices, services and won clients with Leigh Dance’s advice for over 20 years. Head of legal services consultancy ELD International based in New York and Brussels, Dance helps law firms grow and prosper in more than 30 countries on all continents. She helped Eversheds win and keep Tyco’s legal work across 37 jurisdictions, and advised K&L Gates on their global expansion. Dance speaks three languages.
Dance works closely with large global legal services buyers and is Executive Director of the Global Counsel Leaders Circle. She advises corporate legal teams on law firm panel competitions, supplier management, emerging markets, crisis management, governance issues, productivity and performance. ELD’s corporate counsel clients have included Accenture, Coca-Cola, CSC, Dubai World, DuPont, Heinz, Hilton, Lenovo, Lloyds, Pfizer and many others.
She has published on corporate governance and compliance in Wall Street Journal and Financial Times. In her book Bright Ideas: Insights from Legal Luminaries Worldwide, Dance compiled 26 essays by industry leaders. She worked in public policy and was VP of Chase for 7 years-- in US, Paris, London and Hong Kong—before entering the legal services arena.
For 18 years Dance has lived between Europe and North America. Her base in Europe was Rome from 1995-2010 and is now Brussels. firstname.lastname@example.org
Celebrating her tenth year with PETCO – the pet specialty retailer with more than 1,300 stores nationwide -- Darragh Davis joined PETCO as vice president, general counsel and corporate secretary in 2004 to establish and manage its first law department. Davis provides legal oversight of all transactional, regulatory, government relations and mergers and acquisition activity for PETCO and manages its commercial litigation and alternative dispute resolution matters. She also leads PETCO’s disclosure controls and procedures committee, and serves on its ethics and compliance committee.
Previously, Davis held positions as vice president and general counsel for VISTA Information Technologies Inc., a national IT professional services firm; principal at The Resolution Law Group; vice-president and chief legal counsel of Newbridge Networks Inc., a public multinational networking equipment manufacturer; and as a member of the litigation and federal practice groups at Arent Fox, in their DC and VA offices.
Davis has a J.D. from Boston University School of Law and a bachelor’s degree, with honors, from Stanford University. She is admitted to practice law in Washington, D.C., Virginia, and Maryland, and is a California Registered In-House Attorney.
Darragh is a Fellow of the American Bar Foundation, serves on the international Association of Corporate Counsel Board of Directors and is one of the faculty members for USD Law School’s course on In-House practice. She is a past President of the Association of Corporate Counsel San Diego Chapter, past Chair of the Virginia State Bar Construction and Public Contract Law Board of Governors, President of the Fairfax Bar Foundation, and faculty member for the VSB Professionalism Course.
A Virginia native, Davis lives in San Diego with her dogs, Apollo and Tatty, and cats, Venus and di Milo. In her free time, she follows her interests in public policy, golf and equestrian sports.
Michael DeCosta is a Partner in Caldwell Partners’ Stamford office, and leads the firm’s Professional Services Practice and is a member of its Legal Practice. With more than fifteen years of experience in executive search, Michael focuses on recruiting senior-level executives across the legal and professional services spectrum.
Michael joined the firm from Korn/Ferry International, where he was a senior client partner in both the Legal Specialty Practice and Services Sector. While there, he conducted numerous senior law firm management searches, as well as Partner and General Counsel searches.
Previously, he served as senior recruiting manager for Deloitte & Touche, where he helped launch a highly successful senior-level recruiting group focused on attracting partners and directors into the firm’s global leadership team. He also recruited across several industry practices, including healthcare, public sector and technology. Michael began his career in the emergency medical services industry, where he served as director of marketing for one of the largest ambulance service providers in the U.S.
He has written and contributed to numerous white papers on professional services and legal career management and has spoken on several panels at legal industry conferences. Presently, he authors a career column for a legal industry newsletter, Marketing The Law Firm, and serves on its board of editors. He has also served on several community boards, including the local Tax District and the Charter Revision Commission.
Michael earned his master’s degree in American studies with a concentration in labor history from Fairfield University, graduating summa cum laude, and holds a bachelor’s degree in political science from Marist College.
Tim Delaney has over 15 years of experience in law firms in various roles including business development. His experience includes client teams, coaching and training, lateral identification and integration, practice group planning and client satisfaction as well as other business development programs and initiatives. Tim has extensive experience with litigation, regulatory and international practices. Prior to WilmerHale, Tim was with Patton Boggs. During his time at Patton Boggs, he was a member of several client teams, assisting with legislative and regulatory advocacy.
Earlier in his career he worked for AARP in a communications capacity, as well as with two government and public relations firms and legacy Wilmer Cutler & Pickering.
Tim holds a Bachelor of Arts in Political Science and Bachelor of Arts in Philosophy, both from Rutgers University.
As Managing Director, Creative Services at One North Interactive, Nate is responsible for delivering compelling digital experiences to clients. He works closely with the entire creative team and manages the creative process from conception to delivery. He collaborates with all members of the project team to help understand client needs while overseeing the creative direction of each design engagement coming out of One North. This includes everything from digital brand discovery and delivery to website design and implementation. Outside of One North, Nate enjoys running, music, running while listening to music and movies not directed by Michael Bay.
Amy Fantini Deschodt is Associate Director of Communications at Weil, Gotshal & Manges LLP in New York, where she is responsible for the firm’s public relations, internal communications, and awards and rankings programs. She previously led media relations and awards and rankings at Cleary Gottlieb Steen & Hamilton LLP. Prior to joining Cleary Gottlieb, she was a reporter at The American Lawyer and Corporate Counsel magazines. Before this, she worked as a paralegal at Cleary Gottlieb, spending time in both the firm’s New York and Brussels offices. She holds a B.A., cum laude, from The College of the Holy Cross and an MSc from The London School of Economics and Political Science. She also studied at Mansfield College, Oxford University, in Oxford, England. She is a member of the fundraising committee of charity Play Rugby USA and is a New York Cares volunteer.
Jennifer is a marketing and business development professional with more than 10 years of client development, marketing, and communications experience. As Chief Marketing Officer, Jennifer directs the firm's day-to-day revenue generation, marketing, and client relations activities to advance the firm's brand and market-leading specialty practices.
Prior to joining Dickstein Shapiro, Jennifer served for seven years as director of business development at Wilmer Cutler Pickering Hale and Dorr. In this capacity, she directed strategic planning and cross-selling efforts, and led firm-wide client service and development initiatives such as the feedback and client teams programs. From 2006 to 2007 she served as director of media relations & corporate communication for Cablevision Systems Corporation in Bethpage, New York, focusing on public relations, crisis communication, and branding. Before joining Cablevision, she founded the event planning and management company, Fresh Entertaining & Events, which focused on corporate branding initiatives.
Jennifer is a member of the Legal Marketing Association and serves as the co-chair of the Senior Law Firm Leaders Group of the National Capital Chapter.
As one of the leading authorities on law firm marketing and business development for nearly 20 years, Jim Durham is responsible for helping the firm attract, grow and retain clients through innovative and attentive service strategies and managing the Littler brand. After practicing business law for nearly ten years, he has worked with hundreds of law firms as a consultant to develop marketing and management strategies aimed at changing the way lawyers and clients work together.
Jim has worked with three AmLaw 100 firms as chief marketing officer and was general counsel and vice president of marketing for Senior Tour Players, Inc., from 1988 to 1990. He also served as the senior vice president of sponsorship and affiliate relations for MLB Advanced Media, which operates 31 web sites for Major League Baseball.
In law school, Jim was on the National Labor Law Moot Court and National Trial Competition teams.
Scott is an accomplished trial lawyer who practices in all areas of business litigation. Scott has successfully tried numerous cases to juries and is now called upon to be trial counsel for Fortune 500 companies in numerous jurisdictions. He has handled a wide variety of civil and criminal matters, including those involving corporate acquisitions, banking fraud, breach of contract, products liability, entertainment, employment, real estate, and white collar crime. Scott also prosecuted and supervised hundreds of high-level felony cases as an Assistant District Attorney in New York County.
Scott received a J.D. from Harvard Law School in 1995 and a B.A., summa cum laude, from UCLA in 1992. He clerked for the Hon. Linda H. McLaughlin of the United States District Court for the Central District of California in 1995-96. Scott is on the faculty of the National Institute for Trial Advocacy. He is admitted to the Bars of New York and California.
Scott is an accomplished trial lawyer who practices in all areas of business litigation. Scott has successfully tried numerous cases to juries and is now called upon to be trial counsel for Fortune 500 companies in numerous jurisdictions. He has handled a wide variety of civil and criminal matters, including those involving corporate acquisitions, banking fraud, breach of contract, products liability, entertainment, employment, real estate, and white collar crime. Scott also prosecuted and supervised hundreds of high-level felony cases as an Assistant District Attorney in New York County.
Scott received a J.D. from Harvard Law School in 1995 and a B.A., summa cum laude, from UCLA in 1992. He clerked for the Hon. Linda H. McLaughlin of the United States District Court for the Central District of California in 1995-96. Scott is on the faculty of the National Institute for Trial Advocacy. He is admitted to the Bars of New York and California.
Carrie A. Ephgrave leads business development and marketing initiatives for Hinshaw & Culbertson LLP, a full-service national law firm with 500 attorneys and offices located in 11 states. Carrie manages projects for two departments within the firm, as well as the CRM database. She supports business development coaching and will present at the annual Basic Skills Training workshop through the firm's accredited in-house CLE provider, Hinshaw University.
Prior to joining Hinshaw, Carrie worked for a NASDAQ listed supply chain services business, ModusLink, managing a distributed global sales and marketing organization. She has also worked for Beltone Hearing Aids and Morton Salt in their marketing departments.
Carrie has a BS, Business Administration – Marketing from the University of Illinois at Champaign-Urbana and a MBA, Business – Marketing from DePaul University, Charles H. Kellstadt Graduate School of Business.
She currently supports her children's school as a School Board member and Oktoberfest Committee Chair.
Maureen Farr is a Business Development Manager with Stinson Leonard Street LLP. She has nearly 20 years of experience in professional services marketing, including 14 years of marketing and business development experience with law firms. Maureen has significant experience facilitating business development efforts for practice groups and individual attorneys via marketing research, strategic planning, proposal development, attorney coaching, event planning, and budget development.
An active member of LMA, Maureen helped launch the LMA St. Louis City Group in 2011 and served as a Co-Leader for two years. She is currently President-Elect and Programming Chair for the LMA Midwest Board. She earned her B.S. in Marketing from Missouri State University.
John Ford is Vice President of Hellerman Baretz Communications. His writings for clients have appeared in The Washington Post, The New York Times, The National Law Journal, Bloomberg Businessweek, and many other publications. A former litigator at WilmerHale, he supervises HBC's Content Lab, which produces a wide range of compelling content for professional service firms. His award nominations have earned clients recognition from a long list of outlets including Chambers U.S.A. (Award of Excellence), Fortune (40 Under 40), The American Lawyer (Litigation Department of the Year, finalist), The National Law Journal (Mid-Sized Hot List, Litigation Boutique Hot List, Plaintiffs’ Hot List), and Law360 (Practice Group of the Year, Rising Stars).
Brad Frederiksen leads information technology systems management and support services as chief information and knowledge management officer at Faegre Baker Daniels. He also is responsible for library research; knowledge, facilities and records management; and procurement. Brad's experience includes proven skills in defining strategy, re-engineering business processes, cost control, project implementation and operations.
Before joining Faegre Baker Daniels in 2005, Brad was a successful senior executive in the IT field with industry-leading companies. He served as chief information officer at National Car Rental and director of supply chain systems at The Pillsbury Company (now General Mills). Brad also was director of planning and project delivery for UnitedHealth Group, a multibillion dollar leader in the health care industry.
Brad has spent his professional career in systems and/or information management, working with startups and turnarounds as well as large organizations. He has completed course work toward an MBA in management information systems.
David H. Freeman. J.D., founder of Law Firm CultureShift®, is a best-selling author and award-winning consultant, who, for the third consecutive year, was voted the “Top Business Development Coach and Consultant” in National Law Journal surveys.
David is an expert in helping firms create vibrant cultures of business development, and for over 20 years, he has worked with over 170 law firms, including more than 1/3 of the AmLaw 200. He is a highly regarded keynote speaker, and he specializes in providing consulting, training and coaching services in the areas of leadership, business development, cross-selling, client service, retreats and strategic planning. David is also the author of three books:
- The Law Firm Leader’s Reference Guide for Creating a Business Development Culture
- Secrets of the Masters: The Business Development Guide for Lawyers
- Weekly Reminders for Revenue-Focused Leaders
As a Business Development Intelligence Consultant, Chris Fritsch works together with top law firms across the country to help support their Business Development efforts and maximize their return on investment.
Chris and her team at ClientsFirst help Clients utilize information and competitive intelligence to guide their business development decisions and strategies to enhance their client development efforts.
Chris also writes and speaks nationally on topics including competitive intelligence, business development, client relationship management, relationship intelligence, web marketing and the use of technology to enhance profitability.
In her former role as a Legal Technologist, she advised top law firms and professionals about competitive intelligence and innovative uses of Internet technology.
Chris has also worked in-house as a Legal Technologist for an Am Law 50 law firm based in Atlanta and as a Technology Consultant and Webmaster for Emory Law School. She was also the Managing Partner of a consulting firm specializing in providing technology solutions for attorneys.
Chris received her law degree from Emory University School of Law in Atlanta, GA, where she served as Managing Editor of the Emory International Law Review, as well as student and faculty technology consultant. .
In her spare time, Chris blogs and designs websites and electronic newsletters.
Geoff Frost is the Director of Client Development at Bondurant Mixson & Elmore, a litigation boutique based in Atlanta, GA. Mr. Frost is responsible for directing all of the firm’s business and professional development activities.
Mr. Frost currently serves on the Board for Georgia Law Center for the Homeless and is a past Program Chair for the Atlanta Legal Marketing Association City Group.
Mr. Frost’s prior experience includes six years in the marketing department at an AmLaw 200 firm in Atlanta and four years managing the marketing department for the Eglin Air Force Base Regional Hospital.
Patrick Fuller is the Director of Corporate Solutions for TyMetrix Legal Analytics, and has more than 17 years of experience in the legal profession. Patrick is often referred to as one of the leading experts and pioneers in legal competitive intelligence, particularly in the art of translating big data into intelligence for business development and organizational strategy purposes. Previously, Patrick served as the Vice President of Product & Market Strategy for legal technology company Content Pilot. Additionally, Patrick was a Senior Consultant in the Client Growth Strategy practice with LawVision Group as well as a consultant with Hildebrandt Consulting, after serving as the Global Managing Director of the Monitor Suite competitive intelligence platform he helped launch for Thomson Reuters Hubbard One. Patrick began his career in the legal industry with Martindale-Hubbell.
Patrick began his professional career in radio and television broadcasting, before moving into sales, where he was consistently one of the top performers. He has built a reputation in the legal profession as a premier service provider and trusted advisor.
Patrick is a frequent speaker at law firm retreats and industry events. A frequent speaker, moderator, and author, he has more than 100 speaking and authorship credits within the legal industry.
Laurie Glover is an Organizational Development and Business Development professional with extensive international experience as Director of Sales and Marketing for an international travel firm, Management Training Consultant for cruise industry executive officers, managers, and supervisors; and Sales Training Manager for a regional homebuilder.
Laurie is president of QSTS, Inc., a consulting firm that provides Business Development programs for law and accounting firms. QSTS, Inc. equips these
professionals with necessary skills to effectively position themselves as experts and market themselves to the right clients and referral sources. Our Professional Services programs have been successfully implemented in billable hour practices.
QSTS, Inc. also helps organizations move from “good” to “great” by igniting excellence. In addition to working with organizations to assist them in defining and developing a culture of excellence, we also develop customized blended workplace learning solutions, specializing in Leadership, Management and Supervisory skills to for-profit and non-profit organizations to increase productivity and profitability.
Laurie holds a Masters of Arts in Communication and has served as an Adjunct Professor of Communication at Florida Atlantic University, Nova Southeastern University, and Broward College. She is also an instructor for the Florida Atlantic University College of Business Leadership Boot Camp. She is a contributing writer on management topics for the American City Business Journals and writes a weekly blog for the QSTS website on business development and management. An accomplished speaker, she frequently presents at professional associations and conferences.
As Chief Client Development Officer, Melanie Green is responsible for developing and managing Faegre Baker Daniels' strategic marketing and business development, including the client feedback program. She works closely with firm management on identifying and implementing strategic initiatives and goals. Melanie also supervises the firm's media relations, corporate identity and advertising programs, business development training, website and external communications, client entertainment and appreciation efforts, contributions and sponsorships, alumni program, and market research.
Prior to joining Faegre Baker Daniels, Melanie was Director of Marketing for Lewis and Roca LLP, a leading business law firm in the Southwest based out of Phoenix, Arizona. Her legal experience also includes serving as the Membership Services Coordinator for the Maricopa County Bar Association in Phoenix.
Brian D. Gross is a partner in the firm and has extensive experience in a broad spectrum of litigation, including complex product and food liability matters, toxic tort and environmental litigation, pharmaceutical and medical device litigation, business and commercial disputes, and corporate and shareholder litigation.
As National Counsel for a manufacturing company, Brian is responsible for the coordination and management of the client's litigation throughout the United States, and he serves as the client's primary trial counsel. In addition, Brian serves as a member of several corporate defendants' national trial teams and has experience trying cases throughout the country. Brian also has extensive experience with alternative dispute resolution and expert witness development.
Brian's diverse client base and varied experience provide him with a unique perspective and understanding of his clients' goals, and allow him to successfully and efficiently resolve their litigation issues.
A popular and highly sought after lecturer, Brian is invited to speak at numerous conferences and continuing legal education events every year. Brian also serves as the editor and a contributing author for MG&M’s blog, The Defense Litigation Insider.
Vikram is responsible for driving branding, marketing operations, marketing communications, and events in support of business development activities throughout all Crowell & Moring’s offices. He has over 10 years of legal marketing experience spanning both Canada and the US and has an extensive background in strategic planning, business intelligence, competitive analysis, knowledge management, client relationship management (CRM), marketing recognition, research and analysis, and project management. He has an impressive track record for enhancing customer relationships and supporting business development through mechanisms such as client audits and digital marketing. Vikram is an energetic legal marketing specialist skilled in conceiving, directing and implementing national marketing initiatives. He is an innovative problem-solver with the ability to respond quickly and logically to complex challenges to achieve business results.
Julie Gurney is the Director of Marketing and Communications at Benesch. Ms. Gurney has over eight years of experience in legal
marketing and is responsible for the overall strategy, daily management and implementation of global strategic communications initiatives
designed to advance marketing communications, external and internal public relations and branding for the firm. Prior to joining Benesch,
Ms. Gurney was in marketing in the publishing industry with both Cleveland Magazine and Redbook Magazine.
Ms. Gurney received her B.A. from Indiana University and frequently speaks on marketing communications topics including social media,
marketing technology and innovation.
Rachel Guy is a senior communications manager for Winstead PC, a Texas-based law firm with 300+ attorneys across 9 offices. With nearly 20 years of experience in legal marketing, Rachel leads, develops and drives all of Winstead’s external and internal communications. Her focus is working with executive leaders, practice and industry groups, and individual attorneys to develop communication strategies that cultivate one-to-one relationships with business targets.
Rachel excels at developing pragmatic, yet creative solutions to communications issues. As is the case for many legal marketing professionals, she is often called upon to use her magic wand to make the seemingly impossible happen to help the firm move business goals forward. Rachel has a passion for strategic communications, brand management, Web site development, digital media, content marketing, marketing technologies and business development planning.
Rachel is an Accredited Business Communicator—by the International Association of Business Communicators. She is a graduate of the University of California, Los Angeles, where she earned her B.A. in economics. She recently moved from Dallas, Texas, to Chicago, Illinois, but continues working for Winstead as a remote employee. Outside of work Rachel enjoys running, movies, and watching her two sons play a variety of sports.
Vonda T. Hampton is the Director of Marketing at Miller & Chevalier, a respected Washington, D.C. law firm with leading practices in Tax, Employee Benefits (including ERISA), International Law and Business, White Collar and Internal Investigations, Complex Litigation and Government Affairs. In that role she is responsible for the firm's marketing, business development, public relations and client service efforts. Vonda has more than 20 years of experience in marketing, communications, business development and sales, the last eight of which have been in legal marketing. In addition to professional services, her work spans a variety of other industries, including consulting, technology and software, resort management and the media. She holds a Master of Arts degree from East Carolina University in Exercise and Sport Science, with a Marketing and Sports Administration concentration. She earned a Bachelor of Arts degree in Journalism and Mass Communication from the School of Journalism at the University of North Carolina at Chapel Hill, where she was inducted into the Order of the Old Well for her exemplary and outstanding humanitarian service to the university.
Mark Hanson is the Executive Director of the Los Angeles based law firm Irell & Manella LLP. Mark has been a law firm administrator for more than twenty-five years. He began his career as a certified public accountant with the international accounting firm Deloitte & Touche and spent seven years as the vice president of finance for a privately held venture capital firm before entering the legal business. An authority in the industry, Mark frequently speaks to legal industry groups on topics including economics, strategy, training and development, talent management, administrative management and leadership.
Elisabet is responsible for leading Elite’s Global Product Management, Marketing and Communications, Product Documentation, and Strategic Alliances teams. She is accountable for new product development, roadmap and product life-cycle strategies, product integration, market positioning and communications, and pricing strategies and packaging. Elisabet has over 17 years of experience building top-performing product management and product marketing teams for software companies. Recently, Elisabet was Vice President of Product Management & Product Marketing at Approva Corporation, a Virginia-based provider of continuous controls monitoring (CCM) software that enables Fortune 1000 companies to reduce fraud, manage risk and streamline audits. In this role, she was responsible for developing product vision, market strategy, and roadmaps for all of Approva’s products. While at Approva, Elisabet developed and launched 3 major releases in 2 years expanding the company’s target market for both commercial and federal sectors, and making Approva the leading CCM provider in the industry. Elisabet earned a degree in economics from Vaxjo International Business University in Vaxjo, Sweden, and also a bachelor’s degree in Business Administration from Villanova University in Villanova, Pennsylvania.
Kate Harry is a Recruitment Manager at J. Johnson Executive Search and is noted for her keen insight into the inner workings and nuances of global law firms. She has spent a decade working within and consulting to law firms, first as a practicing attorney in Australia, and then as an executive search and recruitment consultant for the marketing and business development functions within law firms across the Asia Pacific region.
When Kate moved to the US in 2012, she came from J Johnson Executive Search’s alliance partner in Australia, where her clients ranged from small to large professional services firms and spanned multiple sectors, including law, accounting and advisory. She worked with clients in Australia and Asia and sourced talent from across the globe, including the UK and US.
Jeff Hemming specializes in developing integrated solutions that deliver information to senior management, business development and marketing teams to better understand clients and increase bottom line revenue. He has spent the past fourteen years working with legal and technology clients including eight years implementing Tikit’s eMarketing solution for their 100 plus North American clients.
Jeff is experienced in implementing solutions that achieve business development/marketing strategy via electronic communications. Emphasis placed on delivering relevant content via targeted communications across multiple channels that adhere to compliance requirements and metrics delivered via easy to understand dashboards. Solutions that he actively works with include InterAction, Tikit EMS, Salesforce.com, Exact Target and Constant Contact.
Jeff holds a degree from the University of Western Ontario and a post-graduate certificate in Direct Marketing from the University of Toronto.
Jonathan Hollenberg is a Partner at HawkPartners, a marketing consulting firm with offices in Boston, New York and Washington, D.C. He leverages his prior experience in corporate marketing and research to assist clients with their most challenging business, marketing, and communications issues. Jonathan helps his clients explore complex market questions and develop a fact base among key target audiences to inform business strategy, brand positioning, customer service initiatives, new service offerings, and a variety of marketing communications.
Well recognized as a creative trailblazer in the legal industry, Terry is the rare mix of business strategist and artist. He is never content to follow trends, but always seeks to set them. Terry has been the creative force behind a number of high-profile national campaigns that have pushed the envelope in professional services marketing. Terry is aggressive in providing opportunities for his clients to be the first to launch a cutting-edge tactic or style. He has a unique understanding of law firm strategy, the experience and skill to increase ROI, and the creative vision to provide campaigns that show results. Often he draws inspiration from other markets, removing boundaries and finding innovative approaches to apply creative marketing tactics within the legal industry. Named by Lawdragon as one of the top 100 legal consultants in the country.
Throughout the years, Terry has developed groundbreaking and award-winning advertising campaigns, websites, and innovative logo and branding identities that have instantly raised brand awareness and positioned firms as leaders within their industries and markets.
Whether firms need a bold new identity, an effective website, an eye-catching and flexible electronic or printed brochure, innovative advertising, or novel direct mail campaigns, Terry will make it happen. He believes strongly in the power of unique and captivating creative campaigns that provide effective and custom solutions that reach and resonate with clients’ target audience, goals and objectives.
Over nearly 30 years, Terry has become the go-to source for trendsetting and original creative concepts. Terry believes that a significant measure of the value he provides to clients flows from his experience as a law firm insider. He has acquired firsthand an intimate understanding of the challenges faced by law firm marketing professionals, and knows how to help build consensus among important internal audiences.
Terry has served in-house as creative director for Howrey and CMO for Patton Boggs; in both firms creating award-winning campaigns that stepped way outside of the traditional law firm marketing model.
Terry has operated a successful graphic design business, providing solutions to marketing and communications problems for a variety of organizations – in industries ranging from consumer products, to professional services, to associations – including Kellogg’s, the Holocaust Museum, National Geographic, Ernst & Young, and the World Bank.
Terry graduated from Frostburg University in 1985 with a degree in fine arts and graphic design.
Dart Jackson is Associate General Counsel for HealthPort. His responsibilities include being the Lead Lawyer on all litigation matters and issues facing the company. Prior to joining HealthPort, Mr. Jackson was Corp Counsel at Home Depot, and Sr. Litigation Counsel at Georgia-Pacific. Mr. Jackson also founded the Jacks-Consultancy, a business development consultancy designed to work with lawyers and law firms to enhance their business development acumen. M. Jackson started his legal career as an associate with Hodgson Russ LLP in New York. Mr. Jackson received his undergraduate degree from Duke University and his law degree from The College of William and Mary School of Law.
Doug Johnson has over 25 years of experience developing and executing strategic growth plans within a wide range of professional service firms. His career highlights includes strategy, marketing and business development leadership at Arthur Andersen and several other top-tier regional consulting firms. At Andersen, he led numerous marketing and business development initiatives for practices, industry groups, offices and key client teams. He has a strong record of success helping firms achieve and exceed their revenue and profitability goals.
Doug has held executive leadership positions and has been involved in all aspects of the revenue generation process including strategy development, tactical execution, as well as building and managing marketing and business development teams. Aligning and supporting go-to-market strategy with tactical execution has been a specific focus of his.
Since founding Catapult Growth Partners in 2004, he has spent the majority of his time working with law, accounting, management consulting and private equity firms. He has provided strategy, growth and merger consulting engagements to a wide range of firms. Helping numerous firms with growth via organic efforts as well as through mergers. For a significant part of 2014 he served in an interim capacity at Drinker Biddle as the Chief Strategy & Growth Officer where he built out a dedicated sales structure and rolled out an enhanced business development capability among the firm’s partners.
He has a B.A. in Economics from The Colorado College as well as advanced executive education in marketing and sales.
Peter A. Johnson, M.Ed., J.D.
The founder of Law Practice Consultants, LLC, a consulting firm, Peter Johnson offers a valuable combination of skill and experience in law firm management, sales, marketing and counseling. He evaluates and assists law firms and lawyers in business development, client retention and management related issues. He consults with firms in the areas of succession planning, practice group management, compensation system reviews, and assessing and improving law firm profitability. In addition to his direct consulting with firms and lawyers, Peter performs client interviews to evaluate satisfaction and assess existing and future needs. This information is used by the firms to design and implement client-based strategic planning and business development coaching programs for partners and associates. One of the legal industry’s top management publications, Marketing the Law Firm, ranked Peter’s article on client interviews one of the top ten best of that year. Over the last ten years Peter has designed coaching and business development training programs for lawyers of all levels of experience, in firms of all sizes, and has “coached” over 400 attorneys on a one-on-one basis. Prior to establishing Law Practice Consultants, Peter practiced law for seventeen years, concentrating on business litigation at a mid-size Boston firm where he served as chair of the firm’s compensation committee and managing partner. Before entering Boston College Law School, Peter received two graduate degrees in counseling psychology from Boston University.
The author of two upcoming books, The Loyalty Switch and Virtually Loyal, Kane has worked with every major industry, while advising and training organizations ranging from Global 1000 giants to small, regional companies, non-profits, and professional associations. As one of the most quoted and profiled authorities on loyalty in the traditional mainstream media, as well as niche publications, industry newsletters, and the blogosphere, James has been profiled and quoted in The New York Times, The Wall Street Journal, Business Week, TIME Magazine, the BBC, and numerous other global and industry publications. He is a frequent guest on CNN, CNBC and FOX Business. A graduate of the University of Notre Dame, James has served as a guest instructor at Harvard University and The Pennsylvania State University.
Kurt Kicklighter serves as the Office Managing Partner for McKenna Long’s Downtown San Diego office and heads the firm’s San Diego County Marketing Taskforce. He was also the Managing Partner of Luce Forward Hamilton & Scripps before it merged with McKenna Long & Aldridge.
Stefanie Knapp is the online marketing specialist for Allen Matkins, a California-based law firm serving the real estate industry. Stefanie manages the firm's online communications initiatives, including the firm's website, videos, and email marketing and social media campaigns. Prior to joining the legal marketing profession, Stefanie was an award-winning reporter and editor at the Los Angeles Daily Journal, a legal newspaper. She holds a B.A. in magazine journalism from Syracuse University and an M.B.A. from UCLA Anderson School of Management.
Deborah Knupp has worked globally with CEOs, Managing Partners and Professionals (lawyers, accountants, wealth advisors, etc.) as a coach and business executive for close to 25 years. She has helped these leaders align their people and business objectives to create cultures based on the principles of accountability, integrity and authentic relationships. Her work focuses on making the work environment a place where the best employees "want" to work; where profitable clients "want" to buy; and, where inspired leaders "want" to serve a bigger purpose in their communities.
Deborah founded Akina in 2001 which is a national consulting, training and coaching firm that helps professionals rethink relationship building to increase sales and organizational effectiveness. Akina has spent the last decade as an industry leader in business development training and coaching for lawyers with over 150 law firm clients world-wide and having successfully trained and coached thousands of attorneys. Akina also serves insurance advisors, financial advisors, accountants and management consultants.
Prior to founding Akina, Deborah was a front-line sales and human resources executive with Alcan Packaging, Frito-Lay and Pearle Vision. Her diverse background ranges from general management of a $75MM business unit to facilitating strategic global leadership and culture change management initiatives.
Deborah is highly sought after international speaker in business development, relationship building, culture, and leadership having been a superior rated speaker for organizations that includes the Legal Marketing Association, Association of Accounting Marketers, National Conference of Bar Foundations, National Conference of Bar Presidents, American Bar Association, Chicago Bar Association, Association of Legal Administrators, The Coalitions for Women’s Initiatives in Law Firms, Empowering Women Network, Loyola University, IIT – Chicago Kent School of Law, Lex Mundi, Meritas, and USLaw.
Deborah graduated from the University of Texas at Austin with Senior Fellows Honors and a Bachelor of Science in Speech/Organizational Communication. She currently resides in Chicago with her husband and three daughters and has a number of other credits and achievements in her background to include the completion of 5 Marathons (26.2 miles). Deborah formerly served on the Board of Directors for SuperSibs! and on Board Operations for the Make-A-Wish Foundation of Illinois, where she was named Volunteer of the Year. She regularly provides leadership and staff development on a pro bono basis for numerous non-profit organizations and is a committed thinker and partner to The Insight Labs (www.theinsightlabs.org) in Chicago.
For over 13 years, regional, national and global law firms have drawn from Elizabeth's focused and intelligent strategic plans to accomplish their public relations objective. Elizabeth has lent her public relations and legal marketing acumen to some of the country’s most profitable law firms, their business clients and top legal practitioners in a variety of practice areas, helping each to expand their client base and increase their public profiles in target markets. Her extensive network of media contacts provide practitioners with opportunities for quotes, expert commentary and by-lines. Named one of the most 15 most “Highly Valued PR Assets” by PR News, my clients have gained entree to some of the foremost legal, trade, and mainstream news outlets, such as Fast Company Fast 50, ABCNews, Corporate Counsel Magazine, Business Week, USA Today, Wall Street Journal, Houston Chronicle, Forbes and others. Many have appeared as legal experts on local, regional and national television and radio spots, including CNN and National Public Radio.
Member of the Legal Marketing Association, was the Executive Editor of LMA Strategies Journal and Chair of the 2005 LMA annual conference, the first manager of public relations at Littler Mendelson, the national labor and employment firm, and have worked in the advertising groups of both the Recorder, a San Francisco affiliate of American Lawyer Media, and the National Law Journal. Specialties:Companies, law firms and individuals looking to highlight their expertise and advance the awareness of their accomplishments.
Nancy Roberts Linder is the CFO of Linder Legal Staffing Inc.and also serves as the Director of Marketing for Chapman and Cutler LLP in Chicago. Nancy has spent the last 25 years working with Chicago-area law firms. For 18 of those years, Nancy managed her own law firm consulting practice and before that served as the first marketer for Hinshaw & Culbertson LLP.
In addition to her law firm work, Nancy developed a curriculum to teach marketing skills to law students for Chicago-Kent College of Law and Valparaiso University School of Law. Both schools were the first in their respective states to present this type of issue-specific programming for their students. The program was recognized by both the Legal Marketing Association and Chicago-Kent College of Law for innovation. Today, Nancy is back in the classroom at Chicago-Kent as part of a new ethics program which teaches practical skills to law students.
Nancy has been an active member of the Legal Marketing Association (LMA), served on the Midwest Chapter Board of Directors since the chapter’s inception in 1989 through 2000 (twice as president), and was inducted into the chapter’s Hall of Fame. She also served as chair of the Chicago Bar Foundation Marketing Committee and assisted in the development and launch of a new fundraising initiative for the the CBF.
Nancy has published more than 100 articles and speaks on a variety of lawyer marketing topics, including career/professional development.
Arielle Lapiano is a seasoned communications professional, with an extensive track record crafting and executing creative communications and branding initiatives. In her role as Senior PR Manager, she leads the global PR function at Paul Hastings, which includes leading the firm’s recognition strategy for awards, directories and surveys.
She is a former journalist with a Masters in International Affairs from Columbia University.
Cindy Larson is the Publisher of Super Lawyers Magazines nationwide and an inventor of the Super Lawyers patented selection process. Her responsibilities include oversight of editorial and the Super Lawyers print distribution strategy and negotiations. She was part of the team that sheparded the national and now international expansion of the Super Lawyers list and brand. Prior to assuming the role of publisher, Cindy was the Director of Research for Super Lawyers and was responsible for selecting those named to the Super Lawyers lists. She has a J.D. From the University of Minnesota Law School and practiced commercial litigation in Minneapolis before entering the world of legal publishing.
Jim acts as lead trial counsel in complex cases in federal and state courts across the country. He has tried more than 150 cases, including numerous successful commercial and product liability trials. Jim regularly handles litigations involving professional liability, business disputes, products liability, insurance coverage, real estate, and employment matters. Jim is listed in The Best Lawyers in America and in the New York edition of SuperLawyers.
Jim received a J.D. from the University of Notre Dame Law School in 1983 and a B.A. in economics from East Stroudsburg University in 1980, graduating first in his class. Jim is admitted to the Bars of New York and New Jersey. He is on the faculty of the National Institute for Trial Advocacy and is a fellow of The Litigation Counsel of America. Jim is AV Peer Review Rated.
Catherine Alman MacDonagh
Catherine Alman MacDonagh, JD is a former corporate counsel and successful law firm marketing and business development professional who now teaches and provides process improvement, marketing, and business development consulting.
A Legal Lean Sigma® Black Belt and a certified Six Sigma Green Belt, Catherine is the CEO and a Founder of the Legal Lean Sigma® Institute, which provides consulting and the first process improvement and project management certification courses and program specifically designed for the legal profession.
Catherine is Chief Enthusiasm Officer of The Mocktail and the Legal Mocktail™, experiential networking training exercises. She also has her own business development training and coaching practice, FIRM Guidance.
An adjunct professor, Catherine teaches a process improvement course in the George Washington University Masters in Law Firm Management program and a process improvement and project management course at Suffolk Law School. Catherine is the co-author of two books: The Law Firm Associate’s Guide to Personal Marketing and Selling Skills andThe Woman Lawyer’s Rainmaking Game, now in its third edition.
Catherine currently serves as co-chair of the Legal Marketing Association (LMA) Education Committee and recently completed a term on the international board (2011-2013). She is a also a Co-Founder of the Legal Sales and Service Organization (LSSO).
Honors and awards Catherine has received include: Elected Fellow, College of Law Practice Management, Boston Business Journal’s 40 Under 40, two years on the prestigious MLF 50 (Marketing the Law Firm Top 50) List, and several Legal Marketing Association Your Honor Awards.
Stefanie Marrone is a strategic communications professional with a diverse range of experience in law firm branding, public relations and marketing communications.
As the Associate Director of Marketing Communications at Proskauer, Stefanie leads the development of the firm’s internal and external communications initiatives, including media relations, branding, content marketing and corporate journalism, integrated communications campaigns and social media, particularly the use of LinkedIn for business development and visibility.
Stefanie has held senior communications roles at a number of leading law firms, including Morrison & Foerster, Mayer Brown, Sullivan & Cromwell and Paul, Weiss. Prior to entering the legal marketing field, Stefanie was an editor at Redbook magazine.
Stefanie received a master of science degree in strategic communications from Columbia University and holds a B.A., cum laude, in history and art history from New York University.
For more than 13 years, Heather has worked with lawyers to help them better serve their clients. She has learned that by developing strategic goals, the firm's client service is enhanced, making business development a whole lot easier. She knows that a happy client is a marketers best friend. At Nexsen Pruet, Heather is responsible for the firm's branding and business development. She oversees initiatives involving PR/communications, client relations, community service, events and client intelligence. All the while keeping a keen eye on budgets and ROI. She has served in various roles within LMA including LMASE City Group Chair, LMASE Chapter Board Member and Director of Membership and the Membership Committee of LMA International.
Felicia McDonnell is an Account Executive for the National Accounts program at Carl Warren & Company. With over 20 years of experience in the claims litigation management field, she has substantial experience in the evaluation and oversight of serious auto, premises and product liability claims. As an Account Executive for Carl Warren & Company, Felicia reports to the Director of National Accounts and is responsible for overseeing the management of many of the National Accounts programs.
Felicia completed the Litigation Management Institute (LMI) program offered by the CLM and earned the designation CLMP (Certified Litigation Management Professional). Felicia graduated from the University of California, San Diego with a B.A. in Psychology with minors in Biology and Art History.
Megan M. McKeon, a licensed attorney, has more than a decade of experience in legal marketing. She is Senior Marketing Manager at Katten Muchin Rosenman LLP, where she manages the Chicago-based marketing staff and creates and executes firm-wide and Chicago-specific marketing and business development strategy. Megan is actively involved in LMA, serving on the International and local chapter level. She is a graduate of the Charles H. Kellstadt Graduate School of Business at DePaul University (M.B.A., Marketing Management and Leadership and Change Management), The John Marshall Law School (J.D., admitted to practice in Illinois), and Saint Mary's College, Notre Dame (B.B.A., Marketing and Finance).
Laura Meherg is a partner in the Wicker Park Group.
The Elite Excellence in Legal Marketing Awards named her 2004 Marketing Director of the Year. This award followed her development of a leading client feedback program for her firm, Burr & Forman, which produced measurable results, won universal praise from the leadership of her firm, and became a benchmark in the industry. She has conducted hundreds of interviews over the past 15 years. Laura remained as director of client services and marketing at Burr & Forman from 1998 to 2005. At the firm, Laura’s responsibilities covered every aspect of marketing and training.
After leaving Burr & Forman in 2005, Laura founded Meherg Consulting, which later became part of the Wicker Park Group. She regularly works with in-house counsel and facilitates GC roundtables for Martindale-Hubbell’s Counsel-to-Counsel Forum series and other in-house counsel programs. She is a frequent speaker at legal marketing educational programs.
She is a past- President of the Southeastern Chapter of the Legal Marketing Association and recently served on the board of directors of the Legal Marketing Association as Secretary and Member at Large. She is the past Chairman of the Board for Kid One Transport Systems of Alabama and volunteers with the Henderson County Young Leaders Program.
Joe has over 25 years of professional services marketing, business development, communications and strategic planning experience, including over 20 year in legal marketing and strategy development. His work includes the development and implementation of strategy, marketing, business development, communications and financial models enterprise-wide across industry and practice groups, offices and client teams. Joe has been an active member of senior leadership teams which developed and executed on strategic blueprints for competitive success in multiple organizations, resulting in marked improvements in revenue, client relations and market share. Joe has also implemented successful financial, marketing and strategic business turn-around plans in both professional services and manufacturing environments.
In addition to his professional services knowledge, Joe has six years of marketing, business development and strategic planning experience for the consumer products, manufacturing and construction industries, including a senior marketing position at Anheuser Busch, Inc. He is an accomplished speaker and published author of more than 25 articles, case studies and book chapters related to strategy and business development including contributing author to the volume Best Practices for Marketing Lawyers "The Law Firm CMO: Challenges and Opportunities"
Joe is an active member and contributor to numerous professional organizations and maintains leadership roles in numerous charitable and nonprofit groups.
Laura Mills has worked for Chambers & Partners for six years and has been Editor of the Chambers USA Guide since 2011. She is originally from Buffalo, NY and graduated with a BA in History and Middle Eastern Studies from the University of Pittsburgh and an MA in Middle Eastern Studies from the School of Oriental and African Studies, University of London.
Holly Montalvo brings 18+ years as a leading change agent focused on the law firm segment. Her expertise focuses on leveraging data, technology and tools to drive effective strategy and business development efforts focused on the changing needs in the law firm market.
Upon joining TyMetrix, Holly quickly became a key part of the effort to build and develop analytic solutions and services for the law firm market. Taking part in panels, hosting law firm forums, and participating in Partner retreats, she immersed herself in the issues faced daily by law firms of all sizes. The result is a deep understanding of the current law firm market and an ability to design the precise solutions and services that help firms overcome their challenges and stay ahead of client demand.
Her expertise includes a deep understanding of the following: Business & Competitive Intelligence, Data Analytics, Strategic Pricing, Matter Management, e-Discovery, SharePoint, etc. In addition, she has worked in-house at a major AmLaw 50 law firm in a strategic business development role. This combined experience allows Holly to understand both sides of the business.
Heather Morse began her career in legal marketing in 1998, after spending 10 years working with non-profit and member service organizations. After serving in senior marketing positions with AmLaw 100 law firms, Heather is currently the Director of Marketing for Barger & Wolen LLP, a mid-sized boutique law firm based in Los Angeles. As the firm’s first marketing director, Heather has developed a comprehensive marketing and business development program focused on raising the firm’s profile within a crowded marketplace. Using content marketing as a focal point of the strategy, the firm’s blogs and PR strategy have set it apart from the competition.
In May 2008, Heather launched the popular blog, The Legal Watercooler, a site dedicated to the conversations surrounding the business of law. An early adopter to social media and social networking, Heather can be followed on Twitter at @heather_morse and welcomes your connection on LinkedIn.
Heather is an active member of the Legal Marketing Association and continues to take on service roles within her location chapter and at the international level. Most recently, Heather is co-chairing the International Technology Committee, served as a member-at-large for the International Board of Directors (2012-2013), and as a conference committee member for the LMA-Los Angeles Chapter’s 2013 Continuing Marketing Education conference (CME).
Heather is wife to the Sports Dude, mom to two daughters, and serves as their Girl Scout Leader.
Jamie Mulholland is a New Jersey-based law firm marketing consultant who works with firms of all sizes in the Northeast region. She was recruited in 2000 to join an Atlantic City full-service law firm with a global casino law practice as its first in-house marketer. After six successful years with the firm, she left to pursue opportunities to work with other firms who were not large enough to need a full-time marketing director, but who desperately needed the help of an experienced professional. Her consulting practice, “Jamie Mulholland Marketing,” has thrived from day one. She is a founding board member, past president and current committee chair of LMA’s Philadelphia chapter, has written for publications worldwide and was twice named to the “Best of” list for law firm service providers by The Legal Intelligencer, the oldest law journal in the United States. Her 20+ years in marketing overall has also spanned the public relations, financial services, event management and broadcasting fields. The broadcasting part included work as an air personality for a “lite rock” radio station and, sometimes, she still hears the voice of Michael Bolton echoing in her head.
With an early career in sales, management and marketing in corporate America, Nancy entered legal marketing as an in-house Marketing Director for then Baker & Daniels, now Faegre Baker Daniels. Nancy founded Myrland Marketing & Social Media in early 2002, where she helps lawyers and legal marketers understand Marketing, Content, and Social & Digital Media, and how they can fit together to help retain and grow their client base. She frequently consults, trains and speaks on LinkedIn and other Social Media, and can be found blogging at The Myrland Marketing Minute Blog at www.myrlandmarketing.com.
Paul manages product development for Thomson Reuters Elite’s Business Development products, which include ContactNet, Contact Manager Communicator, Experience Manager, and Proposal Generator. He works closely with marketing, sales, consulting, and prospective and existing clients to understand emerging needs for law firm business development. Paul’s team designs the software and coordinates product release scope and schedules with the Development Teams to deliver industry leading Business Development products. He has more than 15 years of experience working as a business solutions consultant, IT project manager, and software product manager. Paul earned a degree in economics and business administration from The University of Iowa and a MBA in new product management from the Kellstadt Graduate School of Business at Depaul University.
Zach Olsen leads Infinite Spada’s San Francisco office. In addition to overseeing the firm’s day-to-day West Coast operations, Zach designs and implements targeted media and PR campaigns for the firm’s professional services clients and individuals around the globe.
Zach’s clients include a range of industry leaders, among them law firms, financial services institutions, healthcare companies and C-suite executives and boards of directors. His work has garnered visibility in a number of the world's leading international publications including The Wall Street Journal, The New York Times, San Francisco Chronicle, The Times of London, U.S. News & World Report and Forbes. In addition to his experience with proactive marketing-focused media campaigns, Zach’s expertise includes management of high-stakes litigation PR efforts and development and execution of rapid-response crisis communications strategies for clients domestically and abroad.
Zach is a frequent speaker and author on topics important to Infinite Spada’s clients, including the incorporation of PR and media relations into broader marketing campaigns and the leveraging of current events into thoughtful and effective credentialing efforts for individuals and firms. He earned a Bachelor of Arts degree with honors from the University of Massachusetts – Amherst.
Macy Omer is the Marketing Coordinator at Fields Howell Athans & McLaughlin LLP, an international insurance coverage and litigation firm based in Atlanta, Georgia. After earning her B.A. in Advertising from the University of Alabama, Macy moved to Atlanta where she has been working in the legal marketing industry for two years. She is the first and only marketing professional at her firm, and works closely with both attorneys and clients to develop and perform strategic marketing and business development plans. Since her start at Fields Howell in early 2013, Macy has established long-term marketing goals and completed several large projects, such as a full website re-design, implementing the firm’s first CRM, and planning and executing multiple international client events including the firm’s 10th Anniversary gala in London, England this past fall.
Joe O’Neill is a former Assistant District Attorney and one of the founding partners of Marks, O’Neill, O’Brien, Doherty & Kelly. He concentrates his practice in defense litigation with a particular emphasis on professional liability, employment litigation, and environmental and toxic tort litigation. Joe also defends municipalities, school districts and public officials in Civil Rights and other federal question cases and regularly consults on coverage, bad faith and motor vehicle litigation issues.
Joe has lectured extensively on bad faith, as well as various toxic tort and environmental issues. Joe has served as Chapter Counsel for the Delaware Valley Chapter of the I.A.S.I.U., an organization devoted to root out insurance fraud. He has lectured to the Pennsylvania Bar and regularly lectures on programs sponsored by the Insurance Society of Philadelphia.
Joe is a member of CLM, FDCC, PLUS and the American Bar Association. He has graduated summa cum laude from Fordham University.
Rose D. Ors is the founder and CEO of Clientsmart. She brings to her clients over 20+ years in key roles that have afforded her a unique, multi-lens perspective: as a lawyer at both small and large law firms; as a General Counsel; as an entrepreneur who launched a one-person legal staffing startup, grew it into a five-office national company, and sold it to a NYST staffing company—all while pioneering the placement of contract attorneys with law firms and in-house legal departments—and, as a Director of Business Development for a 250+ national law firm leading a number of key firm-wide client initiatives. Rose has been featured in Time magazine, the Wall Street Journal and the New York Times.
ClientSmart offers training and coaching solutions designed around key business of law areas of excellence: sales, pricing, negotiations, evaluation of business opportunities (RFPs and other formal submissions), and key client teams. ClientSmart also provides training and coaching to in-house counsel in the areas of pricing, negotiations and outside law firm panel selection.
Managing Counsel & Associate General Counsel, 3M Legal Affairs
Joe Otterstetter is a 1985 magna cum laude graduate of the University of Minnesota Law School. He began his legal career as an associate in Faegre & Benson’s business litigation practice group. In 1989, he joined 3M Legal Affairs and has served as a legal advisor to more than 30 different 3M divisions. From 1997-2000, he lived and worked for 3M in the United Kingdom and Europe where he supported 3M’s chemical, industrial, and electronics businesses. In addition, during this time abroad, he helped to establish and supported 3M’s operations in the Middle East and North Africa. He’s served as the primarily business group counsel for 3M’s Industrial, Transportation, and Safety & Security Systems business groups. In February of 2013, he was appointed to the newly created role as managing counsel for 3M Legal Affairs. In this role, Joe has led a number of important projects to enhance 3M’s efficiency and effectiveness, including the creation of 3M’s Preferred Counsel Network.
Joe is a passionate supporter of community outreach and pro bono initiatives. For more than 20 years, Joe has served as a volunteer lawyer for Southern Minnesota Regional Legal Services, a Twin Cities-based legal civil legal services provider, and the Minnesota Assistance Council for Veterans. In 2013, Joe was recognized as one of 3M’s Community Volunteer leaders.
Robert’s in-house professional services started as a Marketing Manager for a “Big Four’s” banking and securities practice, and a seven year stint as the Global Chief Marketing Officer of law firm, Clifford Chance and three years as CMO of European firm Taylor Wessing. In addition, with Jaffe Associates, he has consulted to around 30 law and advisory firms on business development.
His work for corporations includes being CMO of both the London Stock Exchange and BSI Management Systems, a certification company. Now based in New York, he has been designing and implementing key relationship programs in advisory firms. He is currently working for Alvarez & Marsal LLC, a professional services firm best known for restructuring and performance improvement.
Rob graduated from Oxford University in history and modern languages. He has an MBA with distinction from City University’s Cass Business School (London) together with the Market Research Society Diploma (distinction) and the Communication Advertising & Marketing Foundation Diploma. He speaks fluent French and German and intermediate level Spanish.
He is currently writing a book on key account management for professional services firms: Building Profitable and Sustainable Client Relationships: A Guide for Professional Services Firms.
Joshua Peck is among the best-known legal p.r. professionals in the United States. As head of media relations for Duane Morris LLP, he oversees a worldwide strategic media effort that has put the firm in the media across the world, and--twice--in the spotlight as the subject of favorable Harvard Business School case studies. Joshua was the founder of Law Firm Media Professionals in 2002, has served as its president for most of the years since. The group meets regularly in New York, Boston, Washington, rarely in Minneapolis and Houston, and an offshoot, LPRC, convenes in Chicago.
A former journalist, Joshua won several writing awards at Gannett Newspapers, worked for the Newhouse newspapers in Michigan, and freelanced for The New York Times, Associated Press, and other national media. He has spoken at a dozen colleges and universities in the United States, extensively for LMA and other organizations, and in various venues in Toronto, London, and in Italian (which he doesn't speak) in Milan. He was also a lobbyist and political press secretary for a Congressional candidate. He is a terrible amateur actor, and a worse singer, but that doesn't stop him.
Kalev Peekna - Managing Director, Strategy - One North Interactive. Kalev and his team design interactive experiences that meet the marketing and business development goals of complex, relationship-based organizations. Kalev consults directly with clients to create enduring brand, marketing and business development strategies for their interactive efforts. He designs the messaging direction, content strategy, information architecture and user-experience of professional websites and other interactive properties. Kalev speaks and writes regularly on a wide range of topics, including relationship development, digital strategy, brand expression, content marketing, interactive design and user analytics. Kalev earned his bachelor's degree from Brown University. He also holds master degrees from the University of Chicago and Cambridge University, where he studied as a Fulbright Scholar.
Daniel H. Pink is the author of 5 provocative best-selling books about business, work, and management. His books have been translated into 34 languages and have sold more than 2 million copies worldwide.
Pink’s latest work, To Sell is Human: The Surprising Truth About Moving Others, offers a fresh look at the art and science of sales. Using a mix of social science, survey research and rich stories, the book reveals the 3 personal qualities and 3 specific skills necessary for effectively and ethically persuading, influencing, and moving others. To Sell is Human is a #1 New York Times business best seller, a #1 Wall Street Journal business best seller, and a #1 Washington Post nonfiction best seller.
In Drive: The Surprising Truth About What Motivates Us, Pink uses 50 years of behavioral science to overturn the conventional wisdom about human motivation and offer a more effective path to high performance. Drive is a long-running New York Times best seller -- as well as a best seller in several of the 32 languages into which it has been translated. Pink’s TED Talk about the science of motivation is one of the 10 most-watched TED Talks of all time.
A Whole New Mind: Why Right-Brainers Will Rule the Future charts the rise of right-brain thinking in modern economies and explains the 6 abilities individuals and organizations must master in an outsourced, automated world. A Whole New Mind spent more than 100 weeks on The New York Times main and extended best seller lists—and has been a Freshman Read selection at several U.S. colleges and universities. Oprah Winfrey also gave away 4,500 copies of the book to Stanford University’s graduating class when she was Stanford’s commencement speaker.
The Adventures of Johnny Bunko: The Last Career Guide You'll Ever Need is the first American business book in the Japanese comic format known as manga. Illustrated by award-winning artist Rob Ten Pas, the book is the only graphic novel ever to become a BusinessWeek best seller.
Pink’s first book, Free Agent Nation: The Future of Working for Yourself, was a Washington Post best seller that Publishers Weekly says “has become a cornerstone of employee-management relations.”
Pink’s articles on business and technology appear in many publications, including The New York Times, Harvard Business Review, The Sunday Telegraph, Fast Company and Wired. He has provided analysis of business trends on CNN, CNBC, ABC, NPR and other networks in the U.S. and abroad. He also advises both Fortune 100 companies and startups on recruiting, innovation and work practices.
In 2013, Thinkers 50 named him one of the top 15 business thinkers in the world. A free agent himself, he held his last real job in the White House, where he served from 1995 to 1997 as chief speechwriter for Vice President Al Gore.He also worked as an aide to U.S. Labor Secretary Robert Reich and in other positions in politics and government.
Pink received a B.A. from Northwestern University, where he was elected to Phi Beta Kappa, and a J.D. from Yale Law School. He has also received honorary degrees from the Pratt Institute (2013), the Ringling College of Art and Design (2011) and Westfield State University (2010).
He lives in Washington, DC with his wife and their three children.
For the last 12 years, Molly Porter has focused on digital content strategy, content marketing and social media in the legal industry. In her current role as Content Marketing Manager at Seyfarth Shaw, she is responsible for the development and execution of content strategies that promote the firm as a leader on innovation and value in the legal industry..
Prior to joining Seyfarth Shaw, she developed and implemented the digital communications strategy for DLA Piper, where she lead the firm to a strong number one finish in social media reach, engagement and owned media in "The Social Law Firm Index" by Above the Law and Good2BSocial.
Molly also moderates a LinkedIn group called Content Strategy for Law Firms, a networking group for the in-house law firm marketers and communicators who conceive, plan, create, produce, govern, manage and analyze content across a variety of media.
Alison Prout is a partner at Atlanta-based Bondurant Mixson & Elmore where she represents plaintiffs and defendants in complex litigation and business disputes, including professional liability, contract disputes, class actions, business torts and civil RICO claims. In addition to her work in the courtroom, she has tried numerous cases in arbitration. Alison has helped recover more than $50 million for the plaintiffs she has represented and helped defeat multi-million-dollar claims brought against corporate defendants. Alison received he law degree from Harvard Law School and served as the Executive Editor of the Harvard Law Review.
Ann Rainhart is the chief talent officer at Faegre Baker Daniels. She leads a team focused on human resources, lawyer and consulting talent, diversity and inclusion, and pro bono and community service. Ann works closely with the firm's management board and executive committee around strategies for retention, development and feedback for the firm's more than 750 lawyers, consultants and professionals. She created and implemented the firm's new Associate and Consultant Career Model.
Prior to her role at Faegre Baker Daniels, Ann was the director of legal personnel at Faegre & Benson LLP where she created the firm's Attorney Development Program. Ann has additional law firm and law school career services work experiences.
Ann enjoys collaborating within the firm, teaching and spending time with her team of talent services professionals. She is a frequent presenter at local law schools, NALP programming, Minnesota Women Lawyers and other organizations. Ann is a graduate of Chicago-Kent College of Law and admitted to practice in Illinois.
Christopher Rieck is Director of Media Relations at McDermott Will & Emery LLP, a position he has held since 2010. In this role, he manages a team of four, two outside agencies, and the Firm’s media program in the U.S., Europe and Asia. Prior to joining McDermott, he served as Media Relations Manager at White & Case LLP, where he was part of a three-person media team. As Vice President at Hill & Knowlton from 2007-2008, Chris served as team leader charged with driving proactive media relations programs for Deloitte, HSBC and Adidas, and others. A payments industry veteran, Chris led the five-person Visa USA account at a boutique firm, CRC Public Relations, where he managed many of the company’s most pressing PR challenges in the areas of litigation, data security, public affairs and consumer education. From 1996 to 2005, Chris worked at MasterCard International in a series of progressively more senior positions. As Vice President of Product Services at MasterCard, he led a team focused on developing and implementing global marketing communications and PR programs for the company’s global e-Business and Corporate Payment Solutions businesses. Prior to joining MasterCard, Chris worked at Edelman Worldwide and as Media Relations Manager/spokesman for the American Bankers Association. Chris started his career as a legislative assistant to Congressman George W. Gekas of Pennsylvania in Washington, D.C.
Gina F. Rubel, Esq. is the CEO of Furia Rubel Communications, Inc. (www.FuriaRubel.com), one of the nation’s leading legal marketing, web design and public relations agencies. The agency ranked among the 2013 National Law Journal’s top three in legal marketing and branding, social media and crisis management and has been ranked No. 1 by The Legal Intelligencer every year since 2011.
A legal marketing expert, social media enthusiast, attorney and author, Gina teaches audiences nationwide how to implement ethical, integrated and measurable communication strategies that help law firms and legal service providers retain existing clients and acquire new business.
While actively practicing law, Gina served as a judicial law clerk and litigator. She handled high-profile matters from internationally publicized death penalty appeals and multi-million dollar negligence trails to whistleblower cases and mass tort litigation. She served on a Supreme Court of Pennsylvania Disciplinary Board Hearing Committee for six years where she conducted legal ethics reviews of other attorneys. Since then, she has become a nationally sought-after speaker and reveals the secrets to law firm communications success in her book, “Everyday Public Relations for Lawyers.” She regularly presents to legal professionals, corporations and universities regarding social media, integrated marketing, strategic planning, public relations and relationship development.
Gina is a member of the American, Pennsylvania and Philadelphia Bar Associations (Board of Governors, Law Practice Management Committee Co-Chair, Bar-News Media Committee Chair), Legal Marketing Association, Justinian Society (Past Chancellor), and Public Relations Society of America.
She has been named a Woman Lawyer of Distinction by The Legal Intelligencer, one of Pennsylvania’s Best 50 Women in Business and a Philadelphia Business Journal Woman of Distinction. She has been honored by The Justinian Society with the Lisa A. Richette Woman in Law Award, by the Central Bucks Chamber of Commerce with the Patricia Clatch Outstanding Woman in Business Award and by the National Italian-American Political Action Committee with a Special Achievement Award in Legal Communications and Media.
A graduate of Drexel University and Widener University School of Law, Gina resides in a 250-year-old farmhouse in Pennsylvania with her husband, two children and three dogs.
ThePRLawyer.com is Gina’s active and widely read blog. She contributes regularly to The Legal Intelligencer and Avvo Lawyernomics, and occasionally blogs for The Huffington Post and National Law Review. You can follow her on Twitter at @ginarubel, connect with her on LinkedIn at www.linkedin.com/in/ginafuriarubel, call her at 215-340-0480 or email her at email@example.com.
In his role as President of Rubenstein Technology Group, Jaron takes a hands-on approach to the management, technical design, and implementation of all software development projects. Jaron leads the current product development and marketing efforts for RubyLaw, and the underlying Ruby Business Platform and associated modules.
Jaron is adept at integrating solutions with existing structures and thrives on the energy and quick pace involved in creating new marketing technology applications. He has brought his knowledge and momentum to many recent projects, including leading firm websites for Winston & Strawn, Akin Gump, Milbank, Perkins Coie, and Bryan Cave, as well as numerous digital and mobile projects for Morrison & Foerster.
Jaron is also an accomplished technical author, having contributed to several books in the Sams Publishing Unleashed series. Jaron’s latest writing project culminated in the development and technical review of several courses in advanced Linux system administration.
Jaron founded Rubenstein Technology Group in 2001, having previously held technical positions with Lockheed Martin and Reuters. Since 2006, Jaron has been the organizer of the NYC Web Design Meetup, a professional networking group of 4,000 web designers and developers in the New York area that meets monthly to present topics of interest to the professional community. Jaron is an active member of the Legal Marketing Association (LMA), and currently serves as co-chair of the NY LMA Technology Committee. He is also a member of the American Institue of Graphic Arts (AIGA) and the Institute of Electrical and Electronics Engineers (IEEE).
Jaron earned his Bachelor of Science in Computer Science and Bachelor of Arts in Psychology from Binghamton University, where he focused on software engineering and human-computer interaction.
Norm Rubenstein is widely regarded as one of the legal industry's most experienced and innovative growth and positioning strategists. As the chief marketing officer of three global law firms and as a consultant to numerous others, Norm has collaborated with law firm leadership on strategy designed to increase client and market share, on award-winning branding initiatives, and on the evaluation of their marketing organizations and investments. Recognized for his professional services marketing leadership, in 2007 Norm was among the inaugural honorees of the Legal Marketing Association's Hall of Fame.
Norm's clients are the beneficiaries of 35 years of cumulative management and marketing experience, 25 of which have been focused on the legal industry. Before joining Orrick as its first CMO, for which his work was honored with the Spherion Marketing Director of the Year Award, Norm headed Norm Rubenstein Marketing & Communications LLC. As a consultant, Norm advises professional services firms and other businesses on strategic planning, strategic marketing planning, branding and positioning programs, and organizational effectiveness. Norm's practice reflects a decade's worth of experience as an in-house legal marketer; ten years as the director of the publishing and marketing divisions of Edison Electric Institute, one of the nation's largest trade associations; and five years teaching at the University of Virginia.
Norm has served as national president of the Legal Marketing Association (LMA) as well as president of its Mid-Atlantic Chapter. He holds B.A. and M.A. degrees from Tulane University, and completed his doctoral course work at the University of Virginia. Norm writes extensively on legal marketing and management topics and is a frequent speaker at industry conferences. Co-founder and several times chair of The American Lawyer Media CMO Forum, Norm is a fellow of the College of Law Practice Management.
In 2008 Norm was elected to the Board of the New Orleans Pro Bono Project, a Louisiana-based 501(c)3 that unites the underserved with volunteer legal counsel in the greater New Orleans metropolitan area. He currently serves as a Vice Chair of the Project’s Executive Committee and sits on its Strategic Planning and Resource Development Committees. He also co-chaired the 2014 Justice for All Ball, the Project’s principal fundraising event. In June 2014, Norm was honored with the New Orleans Bar Association’s Liberty Bell Award.
Zeughauser Group is the firm of choice for legal industry leaders seeking to increase competitive advantage and profitability, enhance market position, and strengthen organizational culture.
William B. Sailer is Senior Vice President & Legal Counsel for Qualcomm Incorporated, where he advises and represents the company in legal matters relating to employment law, litigation and other ethics and compliance matters. Prior to joining Qualcomm, Mr. Sailer was a partner at Gray Cary Ware & Freidenrich, where he represented employers in all areas of employment and labor law. In 2011, Mr. Sailer was elected by his peers as a Fellow of the College of Labor & Employment Lawyers.
Mr. Sailer has served in leadership positions in numerous business and charitable organizations, including as a Director and Executive Committee Member of the Global Board of the Association of Corporate Counsel, President of the San Diego Chapter of the Association of Corporate Counsel, President of the California Employment Law Council, Executive Committee Member of the State Bar of California Labor & Employment Law Section, President of the San Diego Chapter of the Industrial Relations Research Association, Chair of the San Diego County Bar Association Labor & Employment Law Section, General Counsel to the San Diego Convention & Visitor’s Bureau and Advisory Board Member of the American Bar Association Immigration Justice Project. Mr. Sailer was also a founding Master and Executive Committee Member of the J. Clifford Wallace Inn of Court. In addition, he has served as President of the Board of Directors of the Legal Aid Society of San Diego, a Director and Executive Committee Member of the San Diego County Bar Foundation, President of the Rady Children’s Hospital Foundation of San Diego, a Director of Voices for Children, a Director of the National Conflict Resolution Center, a Director and Executive Committee Member of Kids Included Together, Inc., and a Director and Executive Committee member of the Junior Seau Foundation. Mr. Sailer has thrice been awarded the Wiley E. Manual Award by the State Bar of California for his pro bono work, as well as thrice receiving the San Diego Volunteer Lawyer Program’s Distinguished Service Award and currently serves on the Qualcomm Pro Bono Program Committee. He was also recognized as the “Corporate Lawyer of the Year” by the San Diego Chapter of the Corporate Counsel Association.
Mr. Sailer has spoken and written widely on employment law and anti-corruption issues. He has authored many publications including the treatise California Employment Litigation: Strategies and Tactics for Lexis Law Publishing. He serves on the Editorial Review Board for the Matthew Bender Periodical California Employment Law Bulletin. He is also contributing author and consultant to the CEB treatises, Advising California Employers and Employment Law Compliance for New Business. In addition, Mr. Sailer has served as a guest lecturer for the University of San Diego Law School, UCSD Extension, San Diego State University and the San Diego State University College of Extended Studies.
Mr. Sailer graduated from Swarthmore College with Honors in Economics. He received his J.D., cum laude from the University of Michigan Law School.
Virginia Sanzone is Senior Vice President, Associate General Counsel, Business Segments & Americas for CareFusion Corporation. She leads the business attorneys responsible for all legal business aspects for the Americas (North and South America).
She served as Vice President, Associate General Counsel, Mergers & Acquisitions and Procedural Solutions for CareFusion from 2010 to 2013 and prior to that as Vice President, Associate General Counsel, Mergers & Acquisitions at CareFusion from inception and at Cardinal Health from 2003 until CareFusion spun-off from Cardinal Health in 2009. Prior to Cardinal Health, she practiced at Morrison & Foerster in Denver in their Securities and M&A Department. Virginia holds a Bachelor’s of Art degree in English (cum laude) from the University of Dayton and a Juris Doctorate (cum laude) from the University of Toledo College of Law.
Nigel Savage is the founder and managing director of Savage Communications, a leading consultancy dedicated to rankings and directories.
Nigel’s depth of expertise in the world of legal directories and rankings is unparalleled. He has run and managed two of the legal market’s leading directories (Legal 500 US, which he was instrumental in launching, and IFLR1000), and held a senior marketing position at an AmLaw 20 global law firm (Morrison & Foerster), where his focus was exclusively on managing the firm’s global strategy towards rankings, awards, and directories.
Nigel’s 12 years’ experience on both sides of the fence gives him terrific insight into what legal directories are looking for during the submission and research process, and how to manage that process from the law firm perspective to maximize efficiency whilst boosting rankings and raising profile. Nigel provides focus, improves efficiency, reduces the burden on in-house marketing teams; and, most importantly, improves quality and directory performance.
Sally Schmidt is President of Schmidt Marketing, Inc., offering marketing services to law firms. The company's clients have included over 450 law firms throughout the United States, Canada, Mexico, Europe, New Zealand and Australia, ranging in size from two to over three thousand attorneys. She has surveyed literally thousands of law firm clients and brings that perspective to her work. Sally received her MBA and BS from the University of Minnesota. A founder and the first President of LMA, Sally was inducted into LMA’s Hall of Fame in 2007; she is also a Fellow in the College of Law Practice Management. Sally has made presentations at more than 200 national and international seminars and conferences for the legal profession, including LMA national and chapters, and her articles have been published in every major legal trade publication. She is author of two books on marketing and business development for lawyers.
Steven J. Schroeder is the Chief Business Development Officer at Hinshaw & Culbertson LLP, a national law firm with 500 attorneys and offices located in 11 states, where he oversees the marketing, business development, public relations, and practice management functions for the firm. Steve has 20 years of marketing and business development experience in the professional services industry. Prior to joining Hinshaw, he was the national marketing manager for Seyfarth Shaw's Labor & Employment Department. His experience outside the legal industry includes marketing and business development management roles with American Express and McGladrey. Steve earned his MBA from DePaul University's Charles H. Kellstadt Graduate School and has completed Lean Six Sigma Black Belt training.
Elonide Semmes is the President of Right Hat, a brand consultancy that helps organizations create simple yet powerful brands. Elonide likes nothing more than to take complicated messaging and simplify it both in words and visually. At the heart of Right Hat's approach is getting into the minds of buyers by grounding strategy in external research, not just internal opinions.
Elonide was a founding member of the Legal Marketing Association Mid-Atlantic chapter (formerly NALFMA) and has served on the Board of Directors of both the Mid-Atlantic and New England chapters. Elonide has been inducted into the Legal Marketing Association Hall of Fame and the College of Law Practice Management.
Roy Sexton serves as Senior Vice President of Corporate Affairs for Trott & Trott, P.C., a Michigan law firm specializing in all facets of real estate finance legal work, including litigation, bankruptcy, eviction, REO and default servicing (trottlaw.com). In addition to leading the firm’s marketing and strategic planning, Sexton is responsible for the overall organizational and cultural communication and change, business development, practice area planning, facility planning and support, and other administrative oversight.
Prior to joining Trott, Sexton spent 10 years in various planning and communications roles at Oakwood Healthcare System, serving as the corporate director of strategic communications and planning. In this role he led a staff of 20 marketing professionals and developed the strategic direction for the $1 billion health care system.
Sexton freely admits he has led a varied (and serendipitously charmed) career so far. In addition to his time at Trott & Trott and Oakwood, he was a business consultant (with a focus on turnaround strategy) at Deloitte and he worked in college advancement for his alma mater. He is also an active director, producer, and performer in Metro Detroit’s theatre community, having c0-founded a semi-professional repertory troupe in Ann Arbor and having acted lead roles in musicals for a number of companies across Southeast Michigan. He jokes, “Either I have too much time on my hands or not enough focus … or both. But all of these experiences inform my work in legal marketing. You have to be able to read your audience, help them achieve their goals, measure your success, and share the spotlight regularly. I think my arts background sometimes is as valuable, if not more so, than my MBA!”
Sexton earned his Bachelor’s degree from Wabash College in 1995 and is a 1997 graduate of The Ohio State University, where he earned his Master’s degree in Theatre. In 2007, Roy graduated with his MBA from the University of Michigan. He is a graduate of Leadership Detroit, is a governor-appointed member of the Michigan Council of Labor and Economic Growth and was appointed to the Michigan Mortgage Lenders Association Board of Governors in 2012. Roy has been involved on the following nonprofit boards and committees: First Step, Michigan Quality Council, National MS Society, ASPCA, Wabash College Southeast Michigan Alumni Association, Penny Seats Theatre Company and the Spotlight Players. Roy recently published his first book Reel Roy Reviews, Vol. 1: Keepin’ It Real, a collection of essays on film, theatre, and culture culled from his blog reelroyreviews.com.
Nathaniel Slavin is a founder and partner in the Wicker Park Group. He plays a key role in all programs offered by WPG.
He served as Publisher of InsideCounsel (Corporate Legal Times) and held various editorial and management positions for this management monthly for corporate legal executives as well as a series of specialty publications (1992-2006). Nat’s monthly column, Interactions, explored the issues that challenge legal departments and their law firms and businesses advisors. In 2005, he led the sale of Corporate Legal Times LLC to a New York based private-equity sponsored publishing company. He remained executive vice president and publisher and a member of the senior management team at Wicks Business Information until his 2006 departure.
He also co-founded and published Business Without Borders. He has authored more than 100 articles on legal department management and frequently speaks on client relations, legal department management and marketing strategies. He is a 2014 Legal Marketing Association Hall of Fame Inductee. He served as President, International Board of Directors, Legal Marketing Association (2007) and Board Member, International Board of Directors, Legal Marketing Association (2003-2007) and is currently on the Executive Committee of the association’s Southern California chapter. He served on the Board of Directors for Across The Table, Open Books, Poder Learning Center and Shift Worldwide.
As Chief Marketing Officer, Barry Solomon oversees global business development, marketing and communications strategies for Sidley Austin LLP across 19 offices spanning the United States, Europe and Asia.
After earning his J.D. from The University of Chicago Law School, Barry practiced law at Sidley, where he focused on commercial transactions and securitization. He left his practice to help found Interface Software, the maker of InterAction. He also served as general counsel and executive vice president at Interface Software before LexisNexis acquired the company.
Retained as general manager after the acquisition, Barry was vice president and general manager for several subsidiaries of LexisNexis, winning the Leadership Excellence Award. Immediately prior to rejoining Sidley as CMO, Barry held the same position with Microsystems. In December 2013, Barry was named to The National Law Journal’s inaugural list of 50 Business of Law Trailblazers & Pioneers.
As Perkins Coie’s first in-house marketing and PR writer, Amy K. Spach guides the Am Law 50 firm in creating web content, bios, updates and publications that resonate with clients seeking national legal counsel. Amy is a former communications chair of the LMA-LA chapter and the owner of AS Written Communications, which provided content for law firms and digital agencies for more than a decade. Her first career as a NBC News journalist inspires the corporate journalism approach that Amy uses to tell the stories of attorneys and law firms.
Michael Springer works closely with marketing and business development personnel at medium and large law firms across 10 states in the Southern and Southeastern United States. His expertise is in tailoring Thomson Reuters’ solutions to law firm business development goals and growth strategies, focusing on key areas including building current awareness, increasing expertise in practice areas, and developing proactive strategic intelligence initiatives.
Joshua Stein is a partner in the Atlanta office representing individuals and corporations in a wide range of general litigation matters in federal and state Courts across Georgia. Josh has experience defending cases involving premises liability, products liability, nursing home litigation, professional liability, and construction litigation, and an array of malpractice defense. Josh also works on subrogation matters for insurance carriers. In addition, he serves as general counsel to small businesses and educational organizations around Atlanta.
Josh is a member of the State Bar of Georgia, Atlanta Bar Association, the Litigation Section of the Young Lawyers Division of the State Bar of Georgia; is Co-Chairman of the Appellate Admissions Committee of the YLD; and is an active participant with the Atlanta Volunteer Lawyers Foundation. Josh is a member/presenter at Claims & Litigation Management, is a member and Education Committee Chair of NRRDA (National Retail and Restaurant Defense Association) and a participant in the Retail and Hospitality Committee of Defense Research Institute. Josh has been recognized as a Georgia Super Lawyers "Rising Star." He received his Bachelor of Business Administration in Risk Management/Insurance (2001) and Juris Doctor (2004) from the University of Georgia.
Ann Stephenson is a VP in Product Development for Gallagher Bassett Services. She has more than 25 years of experience in the insurance and claims industry.
Ann began her career in workers’ compensation claims working as a claim adjuster and ultimately running a claim branch. After 10 years in claims management, Ann went to work for an international brokerage, where she served as a consultant in varying capacities for a number of corporations. During this time Ann’s focus expanded beyond workers’ compensation into a number of risk areas, assisting organizations in identifying opportunities for cost mitigation and improved outcomes. In 2008 she was recognized as a Risk and Insurance Power Broker in Workers’ Compensation.
Ann rejoined Gallagher Bassett Services in 2009 and became part of Product Development in 2012. Since 2013 she has been leading litigation management efforts for Gallagher Bassett.
Amy Stevens is Executive Editor, Professional News, at Reuters. In this role she oversees a team of reporters that produces news for legal practitioners and other non-financial industry customers of Thomson Reuters. She also directs U.S. legal affairs coverage for a broad audience of global readers, such as in-depth reporting on the U.S. Supreme Court, major litigation and corporate-law issues. Before joining Thomson Reuters in 2010, Amy was Deputy Editor at Conde Nast Portfolio Magazine. Prior to that, she held a variety of senior editing and reporting roles at the Wall Street Journal, including Editor of Weekend Journal, Deputy Page One editor and special writer on legal affairs. Amy is a graduate of Yale University and the U.C. Berkeley School of Law (Boalt Hall).
As lead business development manager, Amanda Stiens is responsible for organizing and managing Faegre Baker Daniels' client feedback program and developing business development training for the professionals. She specifically focuses on developing programs for the associates. In addition, Amanda serves as the marketing contact for several of the firm’s offices in which she is responsible for ensuring market awareness, community involvement, sponsorships and strategic partnerships. She works closely with the chief client development officer, firm management and other firm professionals on identifying and implementing strategic initiatives and goals.
Adam leads marketing and client development initiatives for firm members as well as practice areas and industry groups. He oversees the firm's branding, external communications and client services. Prior to joining Allen Matkins, Adam was the Chief Sales and Marketing Officer at Dorsey and Whitney LLP.
Adam brings his passion of marketing and technology to help law firms provide better value to their clients. Before joining the legal profession, Adam hired outside law firms as a high technology executive for Adobe Systems, Auctiva Corporation, Electronics for Imaging, Inc., and several start-up companies.
He is frequent speaker on law firm sales, technology and online media. Adam has been the Chair of and instrumental in growing the Legal Marketing Technology Conference/West into the premier technology conference for legal marketing. He serves on the board of Legal Marketing Association. He is a Board Member of the Legal Sales and Service Organization (LSSO).
Melodie Tilley is the Chief Client Development Officer for FordHarrison LLP, a national labor and employment law firm with over 200 attorneys in 28 offices throughout the US, including five affiliate firms. In this role she oversees the firm’s dynamic marketing and business development teams and has responsibility for the development and implementation of the firm’s client development programs. Melodie is actively involved with FordHarrison’s global HR law firm alliance, Ius Laboris, working with their Central Team in Brussels and serving on the Ius Laboris Marketing Committee. Throughout her over 15 years of legal marketing experience, she has also held roles as Marketing Director, Business Development Manager and Communications Manager.
Rachel Thompson is currently North America Client Development Manager at Baker & McKenzie. Rachel has spent nearly her entire career in legal business development and is fortunate to have worked for world-class firms where she learned from some of the best leaders in the profession.
Rachel has been a member of the Legal Marketing Association since 2007 and currently writes a “foodie” column for In the Loop. In 2010, Rachel was the recipient of the LMA Midwest "Rising Star” Award, which recognizes individuals with leadership potential for their contributions to the profession, the community and the LMA. In addition, Rachel is actively involved in multiple community groups, including the Chicago Lights Associates Board, of which she is a founding member.
As Managing Partner of Procopio, Thomas W. Turner, Jr. serves as the firm’s chief executive and chairs the Management Committee. Formerly the leader of the firm’s Real Estate Team, he actively maintains his broad-based commercial real estate transactional practice. Under Tom’s leadership, Procopio has grown to become the largest San Diego law firm, and in 2012, the Los Angeles Daily Journal named him California’s Law Firm Leader of the Year.
Mr. Turner also serves as President of the National Association of Industrial and Office Properties- San Diego and the National Conflict Resolution Center. He is past President of the San Diego County Taxpayers Association, Home Start and the San Diego League, in addition to extensive additional community involvement. This year the San Diego County Bar Association recognized Tom as the Outstanding Attorney of the Year for his extensive community service.
Ian is the Chief Marketing Officer of Freeborn & Peters LLP, a full-service law firm, headquartered in Chicago, with international capabilities. Ian oversees the firm's marketing and business development functions, including marketing strategy, marketing communications, digital media, public relations, and client events and outreach. Ian and the marketing team at Freeborn & Peters have been recognized three times by the LMA's Your Honor Awards program at both the regional and national level, including for their work in brand identity, website development, and contributions to the firm's recruiting efforts. Ian is the Chair of LMA’s Chicago City Group in 2015, and he is the immediate past Co-Chair of the LMA Think Tank Committee.
Tanya Urban is Executive Director and Business Development Director for Gibbs & Bruns LLP, a premier litigation boutique based in Houston. Tanya is responsible for the firm’s marketing, business development, client relations, professional development, and media and community relations. She oversees the firm’s staff and daily administrative operations, as well as the firm’s recruiting efforts. Tanya directed the firm’s rebranding campaign, including a website and intranet redesign and launch during her tenure.
Tanya is an avid writer and serves as a feature columnist and newsletter editor for courtyard, the newsletter publication of the Houston Chapter of the Association of Legal Administrators. She previously worked for Baker Botts LLP in Houston for over 12 years.
Tanya is a graduate of Franklin & Marshall College in Lancaster, Pennsylvania where she studied government and English and was a member of The F&M Dance Company. She devotes her spare time to her yoga practice and all things fun and outdoors with her husband Josh, son Lochlen, and beloved dogs, Shiloh and Cali.
Charlotte L. Wager is the firm’s Chief Talent Officer and oversees all aspects of the firm’s hiring and attorney development. As co-chair of the Hiring Executive Committee, she works with hiring partners in each of the firm’s offices to coordinate and implement the firm’s associate hiring. As chair of the Associate Development & Evaluation Committee, she works with firm leaders on all aspects of associate development including evaluations, training, mentoring, and advanced career planning for senior associates.
Ms. Wager is an active member of the Diversity and Inclusion Committee and works with the Diversity Manager to implement the firm’s diversity initiatives. She is also a member of the firm’s Women’s Forum and Pro Bono Committees. She remains a partner in the Litigation Department where her law practice previously focused on counseling policyholders and reinsurers on a wide range of insurance-related matters.
Ms. Wager has been a featured speaker on subjects relating to hiring, development and diversity and inclusion at programs sponsored by the
American Bar Association, the Practising Law Institute, the Illinois State Bar Association, and numerous law schools. A longstanding member of NALP (The Association for Legal Career Professionals), she is the group’s immediate past president. She also serves the firm as a member of several committees: Alumni, Business Services, Centennial Planning, Litigation Associate Assignment, and Positive Work Environment.
Tara is a partner in the Wicker Park Group, an international consultancy focused on helping law firms strengthen and deepen their relationships with in-house counsel and business owners through client feedback and other client facing programs.
Tara's practice includes training and conducting client feedback interviews, client service training, mid and end of matter feedback training and business development strategies based on hundreds of in-person and telephone interviews. One of her key areas of practice includes developing near and long-term strategies to implement the focus, improvement and change necessary for the firm to become true trusted advisors to their clients. Tara is known for not only creating solutions and initiatives, but more importantly customizing the programs, ideas and opportunities to each individual, practice area or firm.
Tara joined the Wicker Park Group after serving as the Chief Marketing Officer and Director of Client Relations for Miles & Stockbridge from 2002-2012. A member of the firm’s six person senior executive team and participant on the board of directors, she implemented and led numerous initiatives including a client satisfaction program, client and industry teams, client service training, client visit program, business development training, individual attorney coaching, three rebranding campaigns and a communication strategy plan during the economic down turn.
She was named one of the 2013 National Law Journal’s inaugural list of 50 Business of Law Trailblazers & Pioneers, was the co-chair of the 2013 International Legal Marketing Association Conference and served on the Capital (Washington, DC) Legal Marketing Association Board of Directors from 2009-2012. In 2007, The Elite Excellence in Legal Marketing Awards named her “Marketing Director of the Year”. She is a frequent speaker at law firm and department retreats, as well as legal marketing, business development and leadership conferences and programs.
Stephen White is an accomplished marketing executive with wide-ranging creative, strategic and management skills. With more than 20 years of experience implementing successful growth strategies for firms of all sizes, Stephen is uniquely qualified to speak about the importance of creativity and innovation within the professional services industry. In his capacity as Principal for Greenfield/Belser Ltd., Stephen assists professional services firms with the development and implementation of leading-edge solutions that build brand awareness and fuel growth. Stephen most recently served as a Partner and Chief Administrative Officer at Aronson LLC, a nationally ranked top 100 accounting and consulting firm based in the mid-Atlantic. While at Aronson, he was responsible for all administrative services, including Marketing, Business Development, Network Administration and Operations. Stephen attended both the Corcoran School of Art and the University of Maryland, holds certificates in a variety of sales and technical training specialties and is an active member of various trade organizations. He is frequently asked to comment on sales and marketing related issues by the media and professional organizations, including CPA Practice Management Forum, Association for Accounting Marketing (AAM), Boomer Consulting and the Greater Washington Initiative.
Key Wynn is Corporate Counsel for YKK Corporation. Her responsibilities include corporate and commercial transactions, real estate transactions, antitrust issues, customs matters and compliance, insurance coverage matters, corporate compliance and ethics matters, and regulatory issues. Draft, review, and negotiate all types of contracts, including leases, vendor, service, consulting, purchase, distribution, and supply agreements. Key is licensed to practice law in both Georgia and New York. She is a member of the Association of Corporate Counsel Georgia Chapter and serves on the Special Programs Committee. Key received her undergraduate degree from Amherst College and her law degree from Fordham University School of Law. She also previously served as a Law Clerk for the New York State Supreme Court.
Tiffany Yarde is the marketing manager at Cohen & Gresser LLP, an international law firm, where she manages a team of sophisticated professionals in areas of marketing and business development. She is also the founder of a networking group based in New York City that connects taste-makers and business leaders with enterprising young people from all over the five boroughs. With a career that started in public accounting (Big 4) and a masters in human capital management obtained from New York University, Tiffany understands the power of relationships and its importance in professional development and upward mobility.
Mary K Young is one of the only legal industry strategists and marketing experts with a demonstrated track record of corporate strategy and branding success. Her work developing and implementing strategic growth plans for law firms builds on experience spanning the disciplines of strategic planning, market research, and branding. She is known for insightful analysis, drive for tangible results and leading through collaboration. Since she joined Zeughauser Group in 2006, leading law firms have come to rely on her skills as a strategist who can craft powerful growth plans and branding programs that resonate with law firm clients. Drawing on her extensive experience leading large teams of people, she is frequently asked to assess and redesign law firm marketing organizations.
Mary K established her reputation as a legal innovator during her tenure as chief marketing officer of Howrey LLP from 2000-2006. Partnering with firm leadership, she was instrumental in the firm's strategic planning initiatives and the integration of a major merger partner. She developed and launched new positioning and advertising for the firm and led the development of its new corporate identity. Between 2001 and 2004, as Howrey extended its footprint to London, Brussels, Amsterdam, and Paris, Mary K developed and implemented the strategic growth plans for each of those offices.
Earlier in her career, Mary K spent several years as a management consultant in Washington, D.C. She received her M.B.A. in 1987 and spent ten years at Kraft Foods in Glenview, IL, where she developed and implemented profit and revenue growth strategies for some of the company's most important products, including Philadelphia Brand Cream Cheese, Kraft Grated Parmesan, and Kraft Singles. As Category Business Director for Kraft Singles, Mary K led a team of 50 professionals and had strategy, revenue, and profit growth responsibility for the $870 million revenue business. She returned to Washington, D.C., in 1997 to serve as Senior Vice President of the Distilled Spirits Council of the United States where she was responsible for developing industry-wide strategy and positioning for the $34 billion distilled spirits industry.
Mary K holds an M.B.A. from the Anderson School of Management at UCLA and an A.B. from Vassar College.
Mona Zeiberg develops and implements strategic marketing priorities for Morgan Lewis. Mona is part of the senior leadership of the business development department and leads marketing professionals across the firm’s offices. She has extensive experience in all facets of marketing and business development and has actively been involved in integration efforts across the firm. Prior to entering the legal marketing field, Mona was a practicing labor and employment lawyer both with Morgan Lewis and with a nationally known trade association.