*Note: There were no 2015 Hall of Fame inductees.
CEO / Co-Founder
Legal Lean Sigma Institute / Legal Mocktail / LSSO
Catherine Alman MacDonagh has been a proven thought leader in the legal profession shining light on innovation throughout her career as evidenced by being a successful law firm marketing professional, a founder and CEO of the Legal Lean Sigma Institute, a co-founder and Chief Enthusiasm Officer of the Legal Mocktail and The Mocktail, a co-founder of the Legal Sales and Services Organization, and her important research and publication on women lawyers.
The majority of Catherine’s work is categorized as “first to market,” whether it is developing and delivering the first courses to bridge process improvement and project management to the legal profession, launching a new organization to serve the emerging role of sale and service in the legal profession, designing ground breaking, experiential training programs, or advancing women lawyers.
During her in-house tenure, Catherine was responsible for design and implementation of several successful business development initiatives. Most notable was her work in developing a comprehensive business development program that identified targets, coached attorneys and used sophisticated technology to track and report progress. The attorneys in the program were held accountable in quarterly meeting with their peers. She was also instrumental in design and implementation of a client service program that began with client and market research and the identification of firm values and promises. The program was multi-faceted and implemented throughout every layer of the firm, teaching every firm member what their role was in servicing our clients and incorporating their service performance as an element of the compensation system.
Catherine is a former corporate counsel and is focused on bringing the voice of the client to her work, which involves legal departments and law firms taking more collaborative approaches to their relationships. As a young professional she was recognized by the Boston Business Journal as one of the City’s 40 Under 40 rising stars. She went on to appear for two years on the prestigious MLF 50 (Marketing the Law Firm Top 50) List, was one of only five law firm marketing directors, and the only one from New England, to be nominated for a prestigious award in the category of Marketing Director of the Year 2000, and won several Legal Marketing Association Your Honor Awards for her work as an in-house marketer. In 2009 she was elected as a Fellow of the College of Law Practice Management.
Today, as a Legal Lean Sigma Black Belt and a certified Six Sigma Green Belt, she is focused on creating competitive advantages and organizational transformation through the development, planning, and implementation of innovative strategies, process improvement projects, and business development training and coaching programs. Her Legal Lean Sigma Institute is the only body that offers a certification program in project management and lean sigma for law firms; her offerings are so unique that she has a registered trademark in Legal Lean Sigma. Her publications and speeches clearly put her in the recognizable lead in this emerging practice and as a contributor to the professionalism of legal marketing and business development.
In addition, Catherine provides a variety of consulting, training, and business development coaching services through her business FIRM Guidance.
Catherine has also been a prolific author and speaker on many topics. She serves as an adjunct professor at Suffolk University Law School and at George Washington University (Masters in Law Firm Management program), and has been a mentor to many in the LMA community, both through formal mentoring programs and informally, and to young lawyers and business students she meets through her work with The Legal Mocktail and the Mocktail.
Chief Marketing and Business Development Officer
Kramer Levin Naftalis & Frankel LLP
Jennifer Manton, one of the first LMA members to deliberately choose legal marketing as her profession in the pursuit of a rewarding and successful career, is a consistent and respected contributor and mentor, thought leader, strategic visionary and change agent within the industry for which she is fiercely and passionately devoted.
Since September 2014, Jennifer has served as the Chief Marketing and Business Development Officer for Kramer Levin, 375 attorney firms rooted in New York City. As one of the leading legal marketing and business development practitioners, Jennifer applies an integrated marketing communications and business development strategies together to drive law firm growth and enhance the Kramer Levin brand's image and value.
Jennifer has also been a visible and dedicated supporter and leader of law firm marketing through LMA over the course of her long and esteemed career. Though Jennifer’s initiative and leadership as founder and president of the Pittsburgh chapter (1997-99), president of the New York chapter (2003), International LMA president-elect (2008), president (2009) and immediate past president (2010), along with leading and participating in several key initiatives of the association since 2010, the organization grew its membership and provided new and valuable services to members. Jennifer also served as co-chair with Dave Bruns on the Regional Implementations Task Force in the successful transition of the LMA’s chapter organizational structure into a regional structure. This evolution enabled the association to better serve its members and provide them more value. Unfailingly devoted, Jennifer has been a principal participant in the maturation of LMA and the legal marketing profession for the past 19+ years.
Throughout her career, Jennifer has taken pride in serving as a mentor to her peers, her staff and other colleagues within the legal marketing profession. She has spread her passion for the industry, encouraged active involvement in LMA and championed the forward-thinking vision and innovation that has made such an impact in her own career.
Jennifer was also inducted into the College of Law Practice Management in 2011. She was sponsored by College Fellows and LMA members, Roberta Montafia and Cherie Olland, who at her induction cited her as “one of few leaders in legal marketing that has been able to identify things that we, as a profession, could do better and then actually find a way to implement them to effect lasting change.” The College of Law Practice Management formally recognizes individuals who have made outstanding contributions to the law practice management profession over a period of not less than ten years.
Merry Neitlich has served the Legal Marketing Association on the local, regional and national level for more than 23 years. She served on the National Board of the Association when it was called NALFMA as the National Vice President, as well as on the Southern California Chapter Board Los Angeles Board. She co-chaired the 1998 Annual Conference in Los Angeles and has served and led several LMA Committees, including the Education Committee.
Merry is one of our profession’s first marketing consultant. She and Anne Gallagher started Extreme Marketing 25 years ago. Now EM Marketing, Merry continues to help law firms develop a strategy and brand that reflects their true nature.
If you are a legal marketer in Orange County, you know Merry. You’ve seen her presentations at local chapter events, you’ve benefitted from her expansive network, and it is likely that you’ve been the recipient of her generous advice and love. Merry, like all of our inductees today, has invested a great deal of her time to mentoring and supporting fellow legal marketers.
Merry is a Fellow of the College of Law Practice Management and a recipient of several Your Honor awards. She is also a five-time national skating champion and continues to inspire generations of marketers and skaters.
Chief Client Development Officer
Lathrop & Gage LLP
Lisa M. Simon has served as President of the Rocky Mountain Chapter and the International Board of Directors. She has chaired the Education Committee and co-chaired the LMA QuickStart® program for years. Lisa also co-chaired the Your Honor Awards for several years and helped launch the Leadership Development Certificate program in 2016.
She is a frequent speaker at industry conferences and has served as CMO in some of the largest and most innovative law firms in the United States.
Lisa’s term as President at LMA was not an easy time for the association. Lisa led our organization through a time of significant change, characterized by LMA hiring its first employee, Betsi Roach, changing the management company and setting a new strategic direction with the support of the Strategic Planning Task Force. Being President of LMA was more than a second job for Lisa. Her efforts, along with Jennifer Manton and the Board, created the foundation for the success and stability LMA enjoys today.
That being said, Lisa’s greatest contribution to LMA is the quiet insights and support she has given as a mentor and guide to many legal marketers over the past 20 years.
"Dave is well recognized by his peers for integrity, honesty and mentorship. The fact that after 12 years Dave still mentors two of his former team mates from a previous firm demonstrates his commitment to people and to the industry."
- ROBERTA MONTAFIA
"Dave approaches law firm client relations with bold ideas that he always hits out of the park. Dave is gracious and unassuming about his knowledge and shares freely and often in front of managing partners and legal marketers alike."
- ALISON COLEMAN
"Dave is a big picture thinker who never settles for the status quo. A true leader with an irresistible energy, he is a loyal supporter and champion for both the legal marketing industry and the individual people within it."
- LYDIA BEDNERIK
Mark is President of Leadership for Lawyers, LLC, a consultancy focused on helping lawyers become better leaders and business developers. He provides training, coaching and consultation to firms in the areas of leadership development, business development and marketing with law firms across North America. His clients range from small, single office firms to global Amlaw 100 firms. He is a Fellow of the College of Law Practice Management.
Mark has more than 20 years of experience as a chief marketing officer for professional services firms. He has served as Chief Marketing Officer for Holland & Hart, Director of Marketing for the New York law firm of Hodgson Russ and Director of Marketing for Kideney Architects in Buffalo, NY.
Mark has received numerous awards including "Marketing Director of the Year" from the Marketing Partner Forum, the "IQ Award" for innovation by the Boulder County Business Report, five Your Honor Awards from the Legal Marketing Association, the PR Legal News Award and the ABA Law Practice Management Magazine Edge Award.
He is a former board member of the Legal Marketing Association and past president of the Rocky Mountain Legal Marketing Association. He is a past chair of the Marketing Committee of Terralex, an international association of law firms in 93 countries.
Mark received his B.S. and M.B.A. (cum laude) from the University of Buffalo and is now an adjunct faculty member at the University of Denver Sturm School of Law. He has also served as a faculty member of the Marketing Directors Institute and is a frequent speaker at the Marketing Partner Forum and the Legal Marketing Association conferences. He has spoken to dozens of LMA and ALA Chapters throughout the United States. He is a frequent contributor to law practice management publications.
He writes on leadership issues on his blog, www.leadershipforlawyers.typepad.com.
"An LMA leader for many years, Mark is an energetic optimistic who sees the best in the profession. Successful both in-house and as a consultant, he is a true pioneer in law firm leadership and a professional colleague to whom I confidently turn to for advice on many topics."
- KEVIN MCMURDO
"Mark's contributions to LMA are numerous, significant and well documented. He has lived the ideals he teaches to others by serving as both a leader and a follower. He is a constant contributor as a thought leader, educator, member of our community and mentor."
- CATHERINE ALMAN MACDONAGH, J.D.
Nathaniel Slavin is a founder and partner in the Wicker Park Group. He plays a key role in all programs offered by WPG.
He served as Publisher of InsideCounsel (Corporate Legal Times) and held various editorial and management positions for this management monthly for corporate legal executives as well as a series of specialty publications (1992–2006). Nat's monthly column, Interactions, explored the issues that challenge legal departments and their law firms and businesses advisors. In 2005, he led the sale of Corporate Legal Times LLC to a New York-based private-equity sponsored publishing company. He remained executive vice president and publisher and a member of the senior management team at Wicks Business Information until his 2006 departure.
He also co-founded and published Business Without Borders. He has authored more than 100 articles on legal department management and frequently speaks on client relations, legal department management and marketing strategies. He served as President, Board of Directors, Legal Marketing Association (2007) and Board Member, Board of Directors, Legal Marketing Association (2003-2007) and is currently on the Executive Committee of the association's Southern California chapter. He served on the Board of Directors for Across The Table, Open Books, Poder Learning Center and Shift Worldwide.
"The brainchild behind two successful businesses focused on the needs of marketers, lawyers, corporate counsel and law firms, Nat tirelessly identifies, improves and brings leadership to the most pressing problems facing the industry."
- DAVID BRUNS
"Nat's obvious business acumen, innate leadership traits and his fundamental passion to improve both the awareness and visibility of the legal marketing profession, as well as to improve the Legal Marketing Association in support, without doubt makes him a LMA Hall of Famer."
- JENNIFER MANTON
Chief Marketing Officer
Jones Walker LLP
A legal marketing professional for more than 20 years, Kim recently returned to her home state of Louisiana in November 2012 and joined Jones Walker as the firm's Chief Marketing Officer. She is a member of the firm's executive management team responsible for directing Jones Walker's overall business development, client service, marketing communications and marketing technology initiatives.
Head of Client Development for North America
Wendy Bernero has more than 20 years of experience as a senior marketing professional in the services sector. She served as Chief of Strategic Initiatives for Proskauer Rose LLP. In her prior position she was Chief Marketing Officer for Fried, Frank, Harris, Shriver & Jacobson LLP, a Wall Street law firm with offices in the principal financial centers of the U.S., Europe and Asia. Her professional activities include regularly speaking at LMA's chapter meetings and Annual Conference as well as serving on LMA's Think Tank Committee. She also was the 2012 co-chair of ALM's Chief Marketing and Business Development Officer Conference, and has worked with American Lawyer on the development of innovative programming to serve the professional and career development needs of newly promoted partners.
Chief Business Development Officer
Sugarcrest Business Development Group
Felice Wagner is founder and CEO of Sugarcrest Development Group, where she spent more than a decade advising law firms on building business development strategies and client loyalty solutions. Her consulting practice enjoyed a loyal client roster that included major law firms and corporations throughout the United States and Canada. Before consulting, Wagner earned her law degree from Georgetown University Law Center and focused her legal practice on antitrust matters. More recently, she helped build and manage two of the largest legal staffing firms in the country. She was intimately involved in developing the DuPont Legal Model and played a significant role in planning and implementing the first Conference on Women and the Practice of Law for DuPont.
Susan Saltonstall Duncan is a founding member of the Legal Marketing Association, the former Chief Strategy and Development Officer for Squire Sanders, and the founder of RainMaking Oasis, LLC. Since beginning her consulting practice in 1987, Susan has worked with more than 120 law firms and thousands of lawyers in a range of management, planning and business development consulting engagements. She was one of the United States' first in-house marketing directors in 1984 when she created the position for Pepper, Hamilton & Scheetz. Susan is a Fellow of the College of Law Practice Management and has co-chaired the 2013 and 2014 Futures Conference. As a consultant, she has provided services in strategic planning, practice and industry group planning, client service interviews, programs and team strategies, business development training for associates and partners, customer service training for staff and individual business development coaching for hundreds of partners. She is known for her forward-thinking approaches to the profession and helping her clients be more market driven.
Altman Weil, Inc.
Charles "Biff" Maddock is a Consultant/Shareholder with Altman Weil, Inc., a legal management consultancy headquartered in Newtown Square, PA. He has worked with more than 300 firms all over the world in the areas of strategy, marketing, branding, client relations and training. He is a prolific author and blogger, and serves as a role model and pioneer in the legal marketing industry. Charles is also an active member of the Legal Marketing Association, who has volunteered on the International Board of Directors, International committees, local Chapter committees, and as a presenter for the Your Honor Awards.
Founder and President
Right Hat LLC
(617) 464-2500 ext.201
Elonide Semmes is the founder of Right Hat, LLC. She works with law firms, commercial real estate developers, and other professional service firms on a full range of marketing services from strategy to creative implementation, including websites, brochures, e-publishing and advertising. Her clients have included Foley Hoag, ALM (formerly American Lawyer Media), FortéCEO Group, Colliers International, ACIS, Shearman & Sterling, Winston & Strawn, O'Melveny & Myers, Miller & Chevalier, and K&L Gates. Elonide serves on the Board of Advisors of Acritas, the leading provider of syndicated research to the legal industry. She was a founding member of the Legal Marketing Association Mid-Atlantic chapter (formerly NALFMA) and has served on the Board of Directors of both the Mid-Atlantic and New England chapters. She is very active in pro bono efforts with a particular focus on providing civil legal aid to the victims of Katrina through The Pro Bono Project.
Silvia Coulter is a Partner in the Client Development Practice of LawVisionGroup. Silvia has substantial experience in collaborating with firms on their key client retention and growth strategies, client service strategies and process improvement initiatives. Silvia, a Six Sigma Green Belt, and a certified facilitator, is a frequent speaker at legal industry conferences, and law firm retreats. She has served as chief marketing and business development officer at two Global 50 firms. Silvia currently serves as adjunct professor at the George Washington University Master's of Law Firm Management program. Silvia was inducted into the Legal Marketing Association's Hall of Fame, the highest level of recognition for one's marketing and business development contributions to the industry. She is a Fellow with the College of Law Practice Management. Ms. Coulter's latest book, "The Woman Lawyer's Rainmaking Game," may be purchased on line at www.thomsonreuters.com. She is currently working on her next book, "Lean Law: Creating Valued Client Relationships," due out in the late Fall of 2011.
Jim Durham is currently the Chief Marketing and Business Development Officer for Littler Mendelson. He previously was the President of The Law Firm Development Group, where he worked with hundreds of law firms and clients to develop business development, client service and management strategies aimed at changing the way lawyers and clients work together. Jim practiced business law for over fifteen years, and has worked with three AM Law 100 law firms as a CMO. Jim has spoken at dozens of LMA programs and has served on a variety of LMA committees. He also served as the Sr. VP of Sponsorship for MLB Advanced Media, which operates 31 web sites for Major League Baseball. Jim authored The Essential Little Book of Great Lawyering, and is co-editor of The Lawyer's Guide to Marketing Your Practice (ABA, Second Edition). Jim received his bachelor's degree from Harvard College and his law degree from Emory University School of Law. He has helped dozens of legal marketers move to the next level of their careers. He welcomes the chance to give LMA members advice on career development, and how to develop client service and business development training programs for lawyers and staff.
For the first nine years of his career, Kevin McMurdo was a community college teacher (speech and theater) and administrator. During that time, he completed his law degree attending nights at Northwestern School of Law at Lewis & Clark College, Portland, Oregon. He became a member of the Oregon Bar in 1985 and developed a limited estate planning practice. In 1987, he joined the Portland, Oregon-based law firm of Schwabe Williamson & Wyatt as the firm's first Director of Client Relations. Kevin joined Stoel Rives, another Northwest-based law firm, in a similar capacity in 1991. While at Stoel Rives, he was elected national president of the National Association of Law Firm Marketing Administrators (NALFMA), the predecessor of LMA. In 1996, Kevin joined the international accounting firm of Coopers & Lybrand as the director of marketing for the Pacific Northwest. Following the merger of Coopers & Lybrand with Price Waterhouse (now PricewaterhouseCoopers) in 1997, Kevin became an independent consultant and secured Deloitte as his "anchor client." From 1997-2001, Kevin continued as an independent consultant, working with Deloitte, a number of national law firms, and as an instructor for Bill Flannery and the WJF Institute. In 2002, he joined Perkins Coie. Kevin is married and the father of three adult children. He and his wife, Jenny, live in the Seattle area on Vashon Island. He enjoys running (completed his first/only marathon at age 60) and serves on the Vashon Allied Arts board.
Ann Lee Gibson Consulting
Ann Lee Gibson served in the early and mid-1990s as Nossaman's and Gibson Dunn & Crutcher's chief marketing professional. Since 1998 she has consulted with law firms on business development and competitive intelligence initiatives and has helped her clients win nearly $800 million in new business. In addition to being a member of LMA's Hall of Fame, she is a Fellow in the College of Law Practice Management. Her book, Competitive Intelligence: Improving Law Firm Strategy and Decision Making, was published in 2010 by The Ark Group / Managing Partner. Ann is known among legal marketers for her commitment to teaching, her mentorship of young legal marketers, her analytical skills, and her inclination to say what she really thinks. She blogs at http://lawfirmci.blogspot.com. Ann lives with her husband, Del Gibson, in the Missouri Ozarks, where they both enjoy writing, gardening and traveling.
Marcie Johnson was one of 11 legal marketers in the country in 1983 and established the marketing function at law firms Friedman & Koven, Lord Bissell & Brook and Chapman and Cutler, ending her career after 15 years at Schiff Hardin LLP. She was the first Membership Chair for NALFMA, (now known as LMA) then Treasurer and the 6th President. She established the first (Chicago) Chapter of the Association and served as the chapter's first President. Marcie was the first non-lawyer representative to the American Bar Association Advertising Commission, serving for three years. And she has served on numerous boards and committees and spoken at conferences across North America. Retired, she now keeps busy with volunteer work at the Lurie Cancer Center at Northwestern Memorial Hospital and as an Ambassador at NMH. She also serves on the board of her Homeowners Association, was a member of the Member Value Task Force for LMA and was a judge for the Midwest Chapter Your Honor Awards in 2011 and 2014. She travels to LA as often as she can to see her grandchildren and spends as much time as possible at the pool in the brief summer Chicago enjoys. She says that retirement is "interesting."
Burkey Belser is the president and creative director of Greenfield/Belser, an interactive brand design agency focused on services marketing. He has won hundreds of awards in every major field of graphic design: identity, collateral, Web, periodicals—you name it. In 2007, Burkey was a judge for the Communication Arts Design Annual and more recently for the 2009 Creativity Awards and 2010 WebAwards. In 2005, he was awarded the first-ever (and only) Lifetime Achievement Award for LMA, and in 2008, he was inducted into LMA's Hall of Fame and the Art Directors Club of Metropolitan Washington's Hall of Fame. He is a fellow of the College of Law Practice Management. In 1997, Burkey was awarded a Presidential Design Award by President Bill Clinton for his design of Nutrition Facts, the nation's food labeling system. Greenfield/Belser's work and studio has been featured in over a dozen books and many magazines. Burkey has been quoted on brand design topics by the Wall Street Journal, the New York Times, the Washington Post, the Los Angeles Times and dozens of industry publications.
Robert Denney Associates Inc.
Bob Denney is President of Robert Denney Associates, Inc. For over 30 years the firm has provided innovative management, marketing, and strategic planning expertise to more than 800 law firms, offices and legal organizations throughout the United States as well as in Canada and the Caribbean. He also serves as an expert witness. He has written five books on law firm management and marketing, two of which were published by the American Bar Association. He wrote the trends report column for Law Practice magazine and has conducted numerous webinars and national TV seminars. His firm publishes the highly regarded reports on "What's Hot and What's Not in the Legal Profession." A member of the American Bar Association, Bob is also a Fellow in the College of Law Practice Management. He is a past Director of the Legal Marketing Association and in 2008 was inducted into the LMA's Hall of Fame. He and his wife have nine children and live in suburban Philadelphia. After his family and his consulting work, his interests include jogging, tennis, golf, music and art.
Chief Business Development Officer
Lewis Roca Rothgerber
Mark T. Greene is Chief Business Development Officer of Waller Lansden Dortch & Davis, LLP in Nashville, TN. Since 1984, Mark has been one of the pioneers in legal marketing and business development, bringing the best practices of global corporations to the legal industry. He has conducted more market research and competitive intelligence for AmLaw 200 and Magic Circle firms than anyone in the world. A prolific writer and speaker, Mark has participated in conferences on five continents. Mark received his Bachelor's degree from Case Western Reserve University, and his Masters and Doctoral degrees from the University of North Carolina where he has been recognized as a Distinguished Graduate Alumni. Mark was trained by GE as a Six Sigma Black Belt and Champion. He was inducted into the Legal Marketing Association's Hall of Fame in 2008, is a Fellow and Trustee of the College of Law Practice Management and was recognized by American Lawyer Media as a "Trailblazer/Pioneer" in the business of law. Mark is a Master SCUBA Diver, scoutmaster of more than 25 years, an avid cyclist and has completed four marathons. Most important, Mark is the father of two wonderful young men.
Mark can be reached at firstname.lastname@example.org and (703)408-0512.
CEO and Strategic Architect
Content Pilot LLC
Deborah McMurray is CEO and Strategy Architect of Content Pilot LLC. As the leader of Content Pilot, a strategy and technology company, Deborah and her team specialize in the design of Web sites and Web-based proposal centers, intranets, experience databases, other marketing technology tools, and important strategic initiatives, such as marketing department restructuring/realignment and positioning/branding campaigns. In March 2008, she was inducted into LMA's Hall of Fame at the annual conference in Los Angeles, and in September 2007, was inducted as a Fellow in the College of Law Practice Management. Deborah is a co-author of the ABA's 2007 book, Lawyer's Guide to Marketing on the Internet, 3rd ed. (as well as the second edition) and co-editor of Lawyer's Guide to Marketing your Practice, 2nd ed with Jim Durham. In addition, she co-authored two Global and USA Guides to Law Firm and Legal Directories with ELD International.
Chief Visionary Officer
The Legal Mocktail
Roberta Montafia has spent her professional career in the legal industry, including 13 years as an in-house legal marketer. She is the co-founder and Chief Visionary Officer for The Legal Mocktail, experiential training that teaches networking skills for lawyers. In her consulting practice she uses her considerable expertise to help law firms design and implement marketing and business development infrastructure to support their vision and build a platform for success. Roberta is a graduate of the University of Massachusetts and earned her Juris Doctor from Suffolk University Law School. She is a Fellow of the College of Law Practice Management, a 2008 inductee in the Legal Marketing Association Hall of Fame and a former President of the Legal Marketing Association, under whose leadership the organization made many strategic advances in the areas of member value, technology applications and organizational efficiency.
Chief Executive Officer
Fishman Marketing, Inc.
The CEO of Fishman Marketing, Ross has been called "one of the country's leading experts on law firm marketing" by Lawyers Weekly USA. Fishman Marketing's uniquely effective branding and differentiation campaigns and robust websites help law firms dominate their markets, generating millions of dollars in profits. Fishman Marketing has designed over 200 powerful marketing campaigns. Ross has taught cutting-edge marketing techniques at over 250 firm retreats, marketing training programs, and Ethics/CLE on five continents.
A former business litigator, marketing director, and marketing partner, Ross has written more than 250 articles and received dozens of international marketing awards, including the Legal Marketing Association's "Best of Show" grand prize five times. A former LMA Vice President, winner of a 1998 LMA Lifetime Achievement award, and Fellow of the College of Law Practice Management, Ross was in the first group of inductees into the LMA's Hall of Fame.
A partner in Zeughauser Group, Norm Rubenstein works with domestic and international law firms on strategy to increase client and market share, on award-winning branding initiatives, and on the evaluation of their marketing organizations and investments. Norm was one of the inaugural inductees into LMA's national Hall of Fame, and the first inductee into the Mid-Atlantic Chapter's Hall of Fame. Before joining Zeughauser Group, Norm was Orrick's first CMO, for which his work was honored with the Spherion Marketing Director of the Year Award. Norm has served as LMA's national president and as president of its Mid-Atlantic Chapter. He holds B.A. and M.A. degrees from Tulane, and completed his doctoral course work at the University of Virginia, where he taught for seven years. Norm is a fellow of the College of Law Practice Management, and serves on the Board of the New Orleans Pro Bono Project, which named him 2010 Volunteer of the Year.
Schmidt Marketing, Inc.
Sally J. Schmidt is President of Schmidt Marketing, Inc. in Edina, Minnesota, offering marketing services to law firms. The company's consulting clients have included over 400 law firms throughout the United States, Canada, Mexico, Europe, New Zealand and Australia. Sally received her MBA in marketing and BS from the University of Minnesota, and was formerly the Director of Client Relations and Marketing for a 100-attorney firm. She was the first President of the Legal Marketing Association, and was inducted into LMA's Hall of Fame inaugural class in 2007. A Fellow in the College of Law Practice Management, Sally has made presentations at more than 200 national and international seminars and conferences for the legal profession, and her articles have been published in every major legal trade publication. She is author of two books: "Business Development for Lawyers: Strategies for Getting and Keeping Clients" and "Marketing the Law Firm: Business Development Techniques," and her marketing column appears bi-monthly in the Law Practice magazine of the American Bar Association.
Attorney at Work
Merrilyn Astin Tarlton has been helping lawyers think differently about the business of practicing law since 1984 when she was one of the first marketing professionals in the world to be hired by a law firm. She consults with legal organizations, lawyers and law firm management groups on their various roles as lawyers, leaders and business people and has particular capability in the areas of matrix dynamics and firm strategy. In 2010 she and design and communications firm, Feldcomm, launched Attorney at Work, an online resource for enterprising lawyers who want to build a life and career that they love. Merrilyn was an Adjunct Professor at the University of Denver Sturm College of Law for over a decade and has lectured at the University of Colorado Law School on practice management. A founder and early president of the Legal Marketing Association, she was inducted into the inaugural class of the LMA Hall of Fame in 2007. In 1996, she became a Fellow of the international College of Law Practice Management and subsequently served as President of the Board of Trustees for three terms. A respected author and speaker, Merrilyn was Editor-in-Chief of the American Bar Association's "Law Practice" magazine for nine years where she also wrote regular columns on innovation and the human side of practice.