This presentation is like a relationship advice column – but for your firm's marketing program! Your clients are human. And none of them are looking to be treated like another data point, so a good litmus test for effective digital marketing is to think of your inbound efforts like you're about to ask them out on a date. This session will unpack the typical inbound marketing funnel process (Attract, Engage, Convert, Delight) with a relationship in mind. If you’re getting inside your audience’s heads, offering them value (as they perceive value) and following up, you’ll deepen client relationships (and loyalty) with your law firm.
June 19, 2019 | 11:30 AM - 1:00 PM
Lloyd Gosselink Rochelle & Townsend, P.C.
816 Congress Ave., Suite 1900
Austin, TX 78701
*Parking: Parking will not be validated. Parking cost $8.00/hr. The entrance to the garage is located on 9th Street between Colorado and Congress. If you have difficulties finding the garage, feel free to call Lloyd Gosselink’s receptionist at 512-322-5800.
Prospective Members: $40
CANCELLATION POLICY: Cancellations must be emailed to the Chair of the Austin Local Group two business days prior to the program date. All cancellations made after two business days will be billed in full. Registrations may be transferred, however price differences between member and non-members will be billed accordingly.
Questions? Contact Natalie Douglas, firstname.lastname@example.org.
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About Our Speaker:
CEO & Managing Partner
Mike Jones is a leading brand strategist in Arizona, focused on helping B2B service-based firms find their remarkable identity and get their brand story in front of the right people through effective marketing and communications strategies. He’s given presentations and led workshops for a wide variety of business leaders through events and associations including PHX Startup Week, Conscious Capitalism Arizona, Arizona Technology Council, Arizona State University, and Texas Tech University. He works directly with leadership and marketing teams as CEO and Managing Partner of Resound – a brand strategy firm. He also co-hosts a leading Arizona brand strategy podcast: AZ Brandcast – where he interviews CEOs, business leaders, and marketing strategists about how to build remarkable brands in Arizona. Mike has been named one of Arizona’s top entrepreneurs under the age of 35 by the Arizona Republic. And his agency is one of three finalists for the 2019 Business Excellence Award from the Tempe Chamber of Commerce. As a proud Arizona native, Mike lives with his wife and three kids in very sunny Mesa, AZ.
Thank You to Our Sponsor i Fratelli Pizza Austin:
Thank You to Our Meeting Host Lloyd Gosselink Rochelle & Townsend, P.C.:
Thank You to Our Photography Sponsor Matthew Lemke Productions:
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